1.
PRESS
RELEASE
The
ESADE
Business
School
study
on
‘Social
and
Economic
Impact
of
the
Vacation
Rentals
Industry
in
Spain’
14%
of
tourists
visiting
Spain
choose
holiday
rentals
with
an
economic
impact
close
to
€
2.700
million
• 14%
of
tourists
who
visited
last
year
Barcelona,
Madrid,
San
Sebastian
or
Granada
and
the
areas
of
Mallorca
and
Calpe
chose
holiday
rentals.
Of
these,
79%
were
foreign
tourists.
• Holiday
rentals
properties
in
Spain
of
these
six
cities
and
coastal
areas
welcomed
3.7
million
tourists.
• 96%
of
foreign
tourist
chose
holiday
rentals
for
its
good
location,
91%
for
homely
and
88%
for
reasonably
price.
Barcelona
July
23,
2015.
-­‐
More
than
27
million
tourists
visited
in
2014
the
Spanish
cities
of
Barcelona,
Madrid,
the
coastal
areas
of
Mallorca
and
Calpe
(Alicante)
and
cultural
destinations
of
San
Sebastian
and
Granada,
six
areas
that
concentrate
almost
50%
of
tourism
in
Spain.
Of
these
27
million
tourist,
3.7
million
chose
to
stay
in
holiday
rentals,
a
form
of
accommodation
that
is
becoming
more
popular
among
tourists
visiting
Spain,
according
to
the
study
“Impact
of
holiday
rentals
on
the
Spanish
economy”,
carried
out
by
ESADE
Business
School,
in
collaboration
with
Salvetti
&
Llombart
and
commissioned
by
the
Spanish
Federation
of
Housing
and
Tourist
Apartments
(Fevitur).
The
research
reflects
the
current
situation
in
the
holiday
rentals
industry
and
assesses
its
impact
on
the
Spanish
tourist
industry
and
on
the
finances
of
families
who
benefit
directly
or
indirectly
from
this
kind
of
accommodation.
In
the
view
of
Gerard
Costa,
professor
of
Marketing
Management
Department
at
ESADE
Business
School
in
Barcelona
and
author
of
the
study,
“we
were
able
to
verify
for
the
first
time
in
Spain
that
the
holiday
rentals
have
been
the
vanguard
of
a
new
form
of
tourism
that
is
becoming
a
great
global
trend:
foreign
families
seeking
a
convenient
and
comfortable
house,
consuming
in
local
commerce,
who
value
the
deal
with
the
owner
as
well
as
the
fact
that
the
money
goes
to
an
individual
rather
than
a
corporate
chain,
and
recommend
the
experience”.
According
to
data
from
the
official
National
Statistics
Institute
(INE),
tourists
who
opted
for
a
holiday
rental
property
in
Spain
–not
only
in
the
six
areas
where
it
concentrates
the
study-­‐
increased
by
17.1%
in
2014,
exceeding
7.4
million
users,
a
figure
that
indicates
that
this
industry
contributed
more
than
€5.400
million
to
the
Spanish
economy.
About
79%
of
the
3.7
million
people
who
visited
the
six
cities
or
areas
of
Spain
aforementioned
were
foreign
tourists.
They
chose
to
stay
in
vacation
homes
for
three
reasons:
its
good
location
(96%),
be
homely
(91%)
and
to
have
a

2.
reasonably
priced
(88%).
Most
foreign
tourists
who
chose
the
holiday
homes
have
an
average
age
of
46.8
years
(83%
are
between
35
and
over
54
years)
and
they
travel
in
family
(83%).
The
average
number
of
days
the
tourists
have
spent
in
these
accommodations
was
7.4
nights
(at
least
3
nights),
and
9
in
10
said
that
the
holiday
homes
are
usual
accommodation
for
their
stays
in
Spain.
The
84%
of
them
prefer
accommodation
with
a
kitchen
or
an
access
to
a
kitchen,
67%
like
to
feel
at
home
when
they
travel
and
62%
think
the
kind
of
accommodation
is
very
important
when
choosing
a
destination.
The
impact
on
the
Spanish
economy
The
impact
of
this
type
of
tourism
contributed
almost
€2.7
billion
to
the
Spanish
economy
in
2014.
As
reflected
in
the
study,
the
average
expenditure
was
€726
per
tourist,
of
which
€249
was
spent
in
accommodation
and
€477
in
activities,
transportation
or
meals.
This
new
profile
of
tourism
has
a
direct
impact
on
business
around
the
area
where
the
holiday
rental
is
located.
So
then,
convenience
stores,
markets,
local
services
and
other
local
businesses
received
32%
of
the
expenditure
per
tourist.
Holiday
rentals
make
a
significant
contribution
to
Spanish
family
finances.
As
noted
in
the
report,
the
owners
have
a
very
specific
profile:
smallholders
who
only
have
a
housing
for
this
kind
of
use
and
which
is
an
important
source
of
supplementary
income
for
the
family
finances.
Thus,
for
92%
of
the
owners,
renting
means
a
help
to
the
family
economy;
to
65%
it
is
a
good
option
for
an
extra
income;
and
58%
helps
cover
the
cost
of
the
property.
The
holiday
rentals
have
a
direct
impact
on
job
creation
too:
46%
of
the
owners
employ
any
person
for
the
housekeeping
and
47%
offer
a
permanent
cleaning
service.
Moreover,
3
out
of
4
owners
renovated
the
house
after
renting
and
85%
buy
special
furniture
to
rent
it.
In
addition,
95%
of
owners
confirm
that
the
holiday
rentals
boost
their
city's
economy
Despite
the
growth
of
this
holiday
option
in
Spain,
73%
of
owners
believe
that
the
law
does
not
make
renting
out
the
property
as
a
holiday
rental
an
easy
option,
and
to
64%
the
law
can
deter
people
from
staying
in
a
holiday
rental.
Even
so,
in
51%
of
cases
the
property
is
registered
as
a
holiday
property,
68%
of
the
owners
always
sign
a
rental
agreement
with
guests
and
80%
of
them
inform
guests
of
the
rules
and
regulation
for
the
property
or
the
building
housing
the
property.
According
to
Pablo
Zubicaray,
president
of
Fevitur,
“both
policymakers
and
the
hotel
industry
will
understand
that
holiday
rentals
industry
is
here
to
stay.
It
is
true
that
we
have
to
create
rules
that
can
be
met,
and
we
have
to
pay
taxes
too,
but
holiday
rentals
are
already
part
of
the
tourist
accommodation
map
in
Spain”.
Websites
for
holiday
rental
are
the
main
form
of
monitoring
and
management
the
properties:
87%
of
tourists
chose
and
managed
rental
housing
over
the
Internet

3.
and
13%
did
so
through
the
social
media.
Of
total
rental
operations,
98%
booked
online,
primarily
through
rental
websites
specialists.
(Summary
of
study
on
attachment)
Press
contact:
Marta
Sardà
prensa@fevitur.com
Mobile
+34
607
213
484