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Communications Tactics for Successful Employee Engagement Programs JP Morgan Chase February 8, 2011 Susan McPherson Senior Vice President
Ā 
Why Should I Care? Strong Values Career  Enhancement Respected Leadership Social Relevance Financial Stability External Visibility  of Brand Community Investment Local Value of Equity Employees
What is Employee Engagement? ,[object Object],[object Object]
And Why Engage? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Studies showā€¦. ,[object Object],[object Object],[object Object],[object Object]
Use Social Media as Your Base ,[object Object],[object Object],[object Object],[object Object],[object Object]
Starting Out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Tactics
[object Object],[object Object],[object Object],[object Object],[object Object],Tactics
Examples
Starbucks Employee Involvement Ā  Employees are encouraged to ask  customers how make improvements.  By having real-time conversations, employees put a human face onĀ both theirĀ fans and detractors. They can go online and see who is a company fan and relate to them as individuals, not just a number. By involving employees, Starbucks is not only building loyal customers, but a highly engaged workforce.
Molson Coors Communications and Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object]
Molson Coors Communications and Surveys ,[object Object],[object Object],89 % Ā  86 % Ā 
Patagonia Unique Programs ,[object Object],[object Object],[object Object]
Patagonia Unique Programs ,[object Object],[object Object],[object Object]
IBM Overall Excellence ,[object Object],[object Object]
Tips for Success ,[object Object],[object Object],[object Object],[object Object]
Tips for Success ,[object Object],[object Object],[object Object],[object Object]
About Fenton ,[object Object],[object Object],[object Object]
About Fenton ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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3 employee engagement 2011

  • 1. Communications Tactics for Successful Employee Engagement Programs JP Morgan Chase February 8, 2011 Susan McPherson Senior Vice President
  • 3. Why Should I Care? Strong Values Career Enhancement Respected Leadership Social Relevance Financial Stability External Visibility of Brand Community Investment Local Value of Equity Employees
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 12. Starbucks Employee Involvement Ā  Employees are encouraged to ask customers how make improvements. By having real-time conversations, employees put a human face onĀ both theirĀ fans and detractors. They can go online and see who is a company fan and relate to them as individuals, not just a number. By involving employees, Starbucks is not only building loyal customers, but a highly engaged workforce.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.

Editor's Notes

  1. Employee are the center of everything. If they are engaged, the rest will follow.
  2. Also known asā€¦.
  3. Not to mention increased productivity, workplace safety and customer service improves.
  4. These should be your driving forces behind the tactics to be successful In conjunction with external outreach, social media can also be a cost-effective communications approach to engage with internal stakeholders such as employees and supply chain partners. embedding sustainability within a business becomes a far more organic and value-aligned operation.
  5. Design for business outcome (the business must underscore the platform)
  6. Consistency ā€“ stick to it so it can be expected and predicted and anticipated. Just ā€œlike-meā€ factor ā€“ weā€™re all in this together
  7. Consistency ā€“ stick to it so it can be expected and predicted and anticipated. Just ā€œlike-meā€ factor ā€“ weā€™re all in this together
  8. Too many companies forget that by involving employees in the process, they are contributing to their engagement. By involving employees and showing them what they do is important ā€“ Starbucks is building not only loyal customers, but loyal and highly engaged employees.
  9. Our Brew - the cultural guidepost that defines who we are and how weā€™ll work toward success
  10. Forbes recognized Patagonia as a top 25 company and Working Mother has listed it as a best place to work for 10 years.Ā  One of first companies to offer on-site daycare
  11. Ā  Personalized Learning Accounts: IBMers manage their own opportunities to learn new skills IBMers in the U.S. have Personalized Learning Accounts to fund their continuing education, with IBM contributing up to $1,000 annually. WEB EXCLUSIVEĀ  Your IBM+ Employee Orientation: New program focuses on the total experience More than an orientation program, this complete package of learning and development activities supports IBMers during their critical first two years. Diversity 3.0: A New Charter In July 2008, IBM announced a new diversity strategy to address the ever-changing realities of the global marketplace. Health & Wellness: Cardiovascular and Diabetes Wellness Camps in India This preventative program for our employees focuses on the high risk of cardiovascular disease and diabetes
  12. eating organic or reducing office waste, for example
  13. eating organic or reducing office waste, for example