Susan McPherson

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Susan McPherson, is a serial connector, passionate cause marketer and corporate responsibility expert. She is founder of McPherson Strategies, a consultancy focused on the intersection between brands and social good where she advises both corporations and growing nonprofits on how best to partner, build advocacy and drive visibility for their causes and initiatives. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 25+ years experience in marketing, public relations and sustainability communications. Prior to launching her consultancy, McPherson was a senior vice president at Fenton Communications and vice president, CSR services at PR Newswire. ...

csr marketing philanthropy nonprofit nonprofits social_media sustainability ngo socialgood women cause_marketing pr causes ngos partnerships fundraising socent corporate_social_responsibility #sustainability #csr #sdg #un #socialgood #sharedvalue corporate social responsibility product development product management social good funding social media crowdfunding public_relations advertising logo brand design social_good charity techforgood hashtag_activism advocacy fundraise technology cosmetics digital brands social_entrepreneurs social_enterprise hr employeeengagement fenton measurement causemarketing mopedproductions dosomethingorg roi sustainablebrands

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Susan McPherson

Advertising & Social Good: A Perfect Marriage or a Recipe for Disaster

Moving Towards Insights-Driven Strategies

How To Integrate Philanthropy Into Your Enterprise (Silicon Valley Innovation Center)

How Hashtag Activism is Becoming a Women's Game

What's New and Exciting In Social Media (Q1 2013)

The international CSR Twitter and blogosphere