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Pilot public relations program

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Pilot public relations program

  1. 1. Pilot Public Relations Program
  2. 2. A Public Relations programfor MBA students?
  3. 3. Why?
  4. 4. Public Relations Means Business
  5. 5. 9 in 10 { Business leaders admit their executives need better training in core communication disciplines
  6. 6. 4 in 10 { Business leaders find the skill sets of recent MBA graduates to be extremely strong in….
  7. 7. 4 in 10 building and protecting the { company’s reputation…
  8. 8. 4 in 10  And credibility
  9. 9. Two powerhouses convene
  10. 10. Public RelationsSociety of America(PRSA) { Powerhouse #1
  11. 11. PRSA Advancing the profession of the professional
  12. 12.  PRSA provides professional development
  13. 13.  Sets standards of… excellence
  14. 14.  Upholds principles of ethics for its members and the public relations profession
  15. 15.  PRSA accelerates careers
  16. 16.  Provides Networking,professional recognition, learning, intelligence and jobs
  17. 17. to
  18. 18. More than 21,000 professionals
  19. 19. NYU Stern Schoolof Business { Powerhouse #2
  20. 20. Stern One of the nation’s premier management education schools
  21. 21.  has shaped an environment that nurtures…
  22. 22. Forward thinking leaders…
  23. 23. Stern has a Global alumni community of 100,000+ members in more than 100 countries
  24. 24. 500+ Stern alumni are CEOs in top firms worldwide
  25. 25. The result of PRSA andNYU Stern joining forces?
  26. 26. A top notch public relationscourse for MBA students
  27. 27. The Course { Public Relations Functions and Practices
  28. 28. Public Relations Functionsand Practices will help MBAstudents
  29. 29. Understand basic activitiesand Real-Life Applications…
  30. 30. Of public relations
  31. 31. What will MBA students getout of this course?
  32. 32. Exposure to the competenciesand technical skills in publicrelations
  33. 33. Introduction to areas that makeup the “New PR”
  34. 34. Students will hone their PRskills by…
  35. 35. creating public relations strategies
  36. 36. and developing the tools thatsupport them
  37. 37. Public Relations MBA Course Content
  38. 38. 1) Public Relations Overview
  39. 39. 2) Clear Writing
  40. 40. 3) PR Planning
  41. 41. 4) Traditional PR & MediaRelations
  42. 42. 5) Digital and Social MediaCommunications Tools
  43. 43. 6) Crisis Communications
  44. 44. 7) Integrated MarketingCommunications
  45. 45. 8) Campaign Success, BE &PR & Blogging
  46. 46. 9) Not for Profit PR &Communications
  47. 47. 10) Integrating PR Programsinto business strategy
  48. 48. 11) Final Project
  49. 49. Required course readings
  50. 50. Guest Speakers
  51. 51. The PRSA pilot course atStern
  52. 52. equals
  53. 53. Well rounded MBA students
  54. 54. Able to survive in…
  55. 55. A competitive businessmarket
  56. 56. Source Page Stock photos – google.com photo images PRSA facts –PRSA.org NYU facts – nyu.stern.edu Business Leader and Pilot program facts – prnewser.com Pilot course content fashioned after a current continuing education course at NYU – Public Relations Functions and Practices, taught by Eric Chandler

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