it is a communication model given by computer scientist in 1948.

1. 
Topic – Lasswell's communication model
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submitted by – Susheel Chourasiya
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Udaya Varadarajan
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Documentation Research and Training Centre
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Indian Statistical Institute Bengalore centre
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560059

2. 03/11/16 COMMUNICATION MODEL 2
Introduction
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Developed by communication theorist Harold D. Lasswell in 1948.
Also known as action model or linear model or one way model of communication
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George Gerbner who is the founder of the cultivation theory, expanded
Lasswell's model and included the concept of reaction of the receiver.
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Lasswell's communication model has 5 components:
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Who
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Says what
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Channel
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To whom
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With what effect.

4. Components
• Who
• Communicator or source or sender of message.
• Here sender has all the power.
03/11/16 COMMUNICATION MODEL 4

5. Cont
• Says What
• Message
• Content of the message

6. Cont..
• Channel
• Medium
• In which channel

7. Cont
• Whom
• Receiver of the message
• Audience

8. Cont
• With what effect
• Feedback
• From receiver to sender

9. Cont...
• 5 components is used as an analysis tool for evaluating
the communication process and components.
• The components are the questions to be asked to
get the answers and keep communication going.

10. Various analysis
• Control analysis helps the sender to have all the
power.
• Content analysis is associated to stereotyping and
representation of different groups politically. It is also
related to the purpose or the ulterior motives of the
message.
• Media analysis represents which medium should be
used to exercise maximum power against the receivers.
• Audience analysis shows who are the target
population to be manipulated or brain-washed.
• Effect analysis is done before the process starts. It is

11. Advantage
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It is Easy and Simple
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It suits for almost all types of communication
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The concept of effect

12. Disadvantage
• It ignores the possibility of noise.
• Is very linear and does not consider barriers in the
communication process.
• Very general
• Traditional topics
• Too Simple

13. Conclusion
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Lasswell's model of communication has been widely adopted.Without
feedback, a communication process can not be fruitful.It is more
focused on the resulting outcome and generally used for media
persuasion.

14. References
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www.businesstopia.net/communication/lasswell-communication-model
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http://www.slideshare.net/EarlGuzman/lasswell-shannon-weaver
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en.wikipedia.org/wiki/Lasswell%27s_model_of_communication