The document discusses architecting user experience for smartphone products. It describes how smartphone user experience is context-driven and based on use cases and scenarios. It emphasizes understanding user context, goals, workflows, tasks and mental models to design intuitive and easy-to-use experiences. The document provides examples of smartphone interaction patterns and principles of usability, desirability and ease of use to optimize the user experience.

1. Architecting
Product
User Experience
Case: Smartphone
User
Experience for
Product
Case:
Smartphone
www.novel-ebiz.com
Strategic Global User Experience Architecture and Design Series

2. Definition of a Product
Architecting User
Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013
©
2©
An article or
substance that is
manufactured or
refined for users

3. Product Structure/Design
All product designs are Human-
Centered following
Ergonomics
that take care of how
humans interact with
products
Architecting User
Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 3©

4. Product Experience: Human Factors
• Happiness/Joy
• Satisfaction/Contentment
• Anger/Irritation
• Disappointment/
Dissatisfaction
Source: International Journal of Design
Architecting User
Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 4©

5. Product Usage: Human Factors
• Motive
• Context
• Interaction
Architecting User
Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 2©

6. User Motive drives Context for Interaction
Source: International Journal of Design
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 6©

7. Understanding User Context
Human/Product
Relationship -
Architecting User
Experience for Product
5 User Experience
factors…
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 7©

8. When, how and why a
product fits into
user’s workflow
Understanding User Context
Architecting User
Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 8©
1. User’s Workflow

9. Understanding User Context
Architecting User
Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 9©
What are user
expectations from the
product
2. User’s Goals

10. Understanding User Context
Architecting User
Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 10©
What users need to
know to use the product
3. User’s Domain
knowledge

11. 4. User’s tasks
What tasks users need
to perform to use the
product
Understanding User Context
Architecting User
Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 11©

12. 5. User’s mental model
Product perceptions,
expectations and
user’s what if/wish list
Understanding User Context
Architecting User
Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 12©

13. - A Methodology Model
Discovering User ContextArchitecting User
Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 13©
Discovery of
user’s “What
if/Wish List”
drives ease of
use and
product
innovations

14. User Experience: SmartphoneArchitecting User
Experience for Product
Architecture
Smartphone user
experience is context
driven – use cases and
scenarios…
Note: A Smartphone is categorized as a product for mobility combining hardware and
software integrated user experience that keeps user connected with information needs.
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 14©

15. Architecting User
Experience for Product
Architecture
User Context and Use Cases
Creating Human
Factors Metrics and
Use-case Logic
Smartphone
Smartphone Human Factors: User Context
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 15©

16. Expert User
User Actions
New User
User Actions
Goal
Striking a balance between User Groups
User Context and User Flow
Architecting User
Experience for Product
Smartphone
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 16©

17. Architecting User
Experience for Product Persona Driven Drill-down
Smartphone – A Use Case Scenario
Desired Experience
Persona - Expert
Smartphone Logic
Persona - New
Activate
Application
Display
Application
Helpline
System ResponseUser Actions
Activate App.
Get
Friends
Activate
Application
Display
List
Rules..
Link to
Application
Contact
Friends for help
Stored
Data
Link to
Helpline
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 17©

18. Author: Sushmita Dutt, Presentation dated: June
10, 2013
Architecture
Architecting User
Experience for Product Understanding the Product
Smartphone – Driven by generations of handheld
Factors driving product innovation Useful
Usable
Desirable
First Handheld
Smartphone
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 18©

19. Handheld
User Experience
The hold
Natural
Scenarios Movement
Ease of Use
Delivering
Two Fingers
Thumbs
Human
Mechanical effort
Natural process
Motion
Swipe
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 19©
Architecting User
Experience for Product Understanding Ease of Use
Smartphone – User Experience Scenarios

20. Handheld
User Experience
Interface
OS
Scenarios
Guidelines
Operating System
Touch Swipe Tap
Navigation
Single Screen
Application Structure
Single focus activity
Space
Data Views
Rules Custom Design
Scroll Expand
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 20©
Architecting User
Experience for Product Understanding The Medium
Smartphone – User Experience Scenarios

21. Architecture
User Experience
Constraints
Architecture
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 21©
Architecting User
Experience for Product Understanding Constraints
Smartphone – Environment
User Experience
Architecture is restricted to
Mobile Operating Systems
defined guidelines – the
most common ones –
Android, iOS (free, open
source) and Windows
Phone (closed
source, proprietary)

22. Architecture
User Experience
Scopes
Architecture
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © 21
Architecting User
Experience for Product Understanding Scopes
Smartphone – Environment
• Deliver consistent user
• Deliver wireframes details
around user activities,
experience within defined
design standards
Deliver Custom Application
Structures based on
content and UI patterns
•
tasks, views, dependencies

23. Architecture
User Experience
Pattern
Sample
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © 22
Architecting User
Experience for Product Understanding User Patterns
Smartphone – Scopes
Android patterns for gestures:
• Tap-and-hold (long press)
• One-finger drag
• Two-finger tap
• Two-finger drag
• Two-finger pinch-zoom
• Three-finger drag

24. Architecture
User Experience
Pattern
Sample
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 24©
Architecting User
Experience for Product Understanding User Patterns
Smartphone – Scopes
YouTube
Pattern:
Fixed tabs
to display
functional
areas

25. Architecture
User Experience
Pattern
Sample
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 25©
Architecting User
Experience for Product Understanding User Patterns
Smartphone – Scopes
Music Album
Pattern:
Allows
selection of
a song
and then
displays
user options
over a menu

26. Architecture
The purpose of User Experience Architecture for Products is to surface
communication options for enhanced user-centricity and ease of product use
Author: Sushmita Dutt
Consultant , User Experience and Information Architecture for
Web, Mobile and Hybrid Technology Platforms
sushmitadutt@novel-ebiz.com
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 26©
Architecting User
Experience for Product The need for UX Architecture