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Mobile     User  Experience    Trendswww.novel-ebiz.com
Content                                          Strategic                                                                ...
Segment             1         Product Review- Features that benefit                         ‘Human/Smart-phone Integration...
Strategic Mobile User Experience  User- centric differentiator: The hold is big and slick                                 ...
Strategic Mobile User Experience              User- centric differentiator: User ControlsTouch-screen overlaydelivers enha...
Strategic Mobile User Experience              User- centric differentiator: User ControlsTouch-screen overlaydelivers enha...
Strategic Mobile User Experience            User- centric differentiator: User Controls Tracking eyeballs  Touch-screen ov...
Strategic Mobile User Experience            User- centric differentiator: User ControlsUser Interface:Advanced. Intuitive....
Strategic Mobile User Experience            User- centric differentiator: User ControlsUser Interface:Smart Widgets. Motio...
Strategic Mobile User Experience            User- centric differentiator: User ControlsUser Interface:Gesture control. Dir...
Strategic Mobile User Experience            User- centric differentiator: User Controls User Interface: Smart Sharing • S ...
Strategic Mobile User Experience            User- centric differentiator: User Controls  User Interface:  Smart Voice Inst...
Strategic Mobile User Experience            User- centric differentiator: User ControlsUser Interface:User-friendly enviro...
Strategic Mobile User Experience            User- centric differentiator: User Controls    Customizable User Controls:  •C...
Strategic                                                        Mobile                                                   ...
2      Segment     Mobile Trends, Innovations, Challenges                                                                 ...
Mobile Trends, Innovations, Challenges                Dramatic shift in Mobile Web user trafficAuthor: Sushmita Dutt - Str...
Mobile Trends, Innovations, Challenges                Dramatic shift in Mobile Web user traffic                           ...
Mobile Trends, Innovations, Challenges                Dramatic shift in Mobile Web user traffic                           ...
Mobile Trends, Innovations, Challenges          Social Web for Mobile users:           • . 2006: The number of minutes glo...
Mobile Trends, Innovations, Challenges                Social Web StatisticsAuthor: Sushmita Dutt - Strategic Mobile User E...
Mobile Trends, Innovations, Challenges    Mobile users needCustomizable User Controls:                   social objects   ...
Mobile Trends, Innovations, ChallengesCustomizable User Controls:   User Experience Challenges    - Web access and simpler...
Mobile Trends, Innovations, ChallengesCustomizable User Controls:  Design Challenges  - Designing for Simplified Navigatio...
Mobile Trends, Innovations, Challenges                                                  • Shifting User Context           ...
Mobile Trends, Innovations, Challenges                                                  • Converged Infrastructure        ...
Mobile Trends, Innovations, Challenges                                                     “Designers face a              ...
Mobile Trends, Innovations, Challenges                           • Touch not click                           • Experience ...
User Experience: Our journey through mobile…                                               1984    User Experience factors...
Sushmita Dutt                    Associate Director, Novel-eBiz,Consultant: Strategic User Experience and Information Arch...
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Strategic mobile user experience

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Strategic mobile user experience

  1. 1. Mobile User Experience Trendswww.novel-ebiz.com
  2. 2. Content Strategic Mobile User Experience Mobile User Experience Segment 1 Strategizing User Controls Focus: Samsung Galaxy S III Segment 2 Strategic Mobile User Experience Trends. Innovation. Challenges.Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 2
  3. 3. Segment 1 Product Review- Features that benefit ‘Human/Smart-phone Integration’ Strategic Mobile User Experience Why Samsung Galaxy S III • The hottest selling smart-phone sold worldwide in 2012 • The most pre-ordered Android device to dateAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 3
  4. 4. Strategic Mobile User Experience User- centric differentiator: The hold is big and slick Height: 5.4 FRONT BACK PROFILE ANGLE Width: 2.8 Depth: 0.34 inches Weight: 4.7 ounces. Screen: Less clutter on larger screen: 4.8- inch, 1280-by-720-pixels Super AMOLED HD. Camera: 8-megapixel camera on the back panel. Resolution: 1280 x 720 with 306 ppi Android Ice Cream Sandwich handsetAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 Author: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 ©© 2 4
  5. 5. Strategic Mobile User Experience User- centric differentiator: User ControlsTouch-screen overlaydelivers enhanced usercontrols with –• Less clutter on a larger screen evenwith loads of user-driven widgetsand applications• Easier ‘touch-n-feel’ while swipingaroundAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 5
  6. 6. Strategic Mobile User Experience User- centric differentiator: User ControlsTouch-screen overlaydelivers enhanced usercontrols with –• Multiple Device Options• Five favorites within easyreach - internet, mail, phone,messaging and application menuAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 6
  7. 7. Strategic Mobile User Experience User- centric differentiator: User Controls Tracking eyeballs Touch-screen overlay Eye icon appears in the notification bar when its enhanced eyeballs delivers tracking user’s user • Keeps display lit up – controls with during user eyeLess clutter on the large contact with the device •screen display when user is not Turns off looking at the device Easier ‘touch-n-feel’ Optimization of cutting edge, innovative technology while swiping aroundAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 7
  8. 8. Strategic Mobile User Experience User- centric differentiator: User ControlsUser Interface:Advanced. Intuitive. Simple.• Multitasking – Watch HD videos while surfing web or checking email• Shareable• Optimization ofwith Easy interaction cutting edge, innovative technology devicesAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 8
  9. 9. Strategic Mobile User Experience User- centric differentiator: User ControlsUser Interface:Smart Widgets. Motion Gestures• Strategic inclusion of Widgetsuseful for business users checking email.• Strategic inclusion of Gesture-based user controls useful forboth business and general users, Optimization of cutting edge, innovative technologyfeaturing Smart Stay, Direct Call, devicesPalm Sweep and TurnoverAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 9
  10. 10. Strategic Mobile User Experience User- centric differentiator: User ControlsUser Interface:Gesture control. Direct Call• Direct call Activated by simplyraising device to ear while:- Viewing a text message checking email.- Writing a text message- Browsing a contact number- Checking a missed call Optimization of cutting edge, innovative technology devicesOptimization of cutting edge, innovative technologyAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 10
  11. 11. Strategic Mobile User Experience User- centric differentiator: User Controls User Interface: Smart Sharing • S Beam Sharing Place two Samsung GALAXY S IIIs back-to-back to transfer pictures, checking email. music, videos, content and data. Optimization of cutting edge, innovative technology devices Optimization of cutting edge, innovative technologyAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 11
  12. 12. Strategic Mobile User Experience User- centric differentiator: User Controls User Interface: Smart Voice Instructions S Voice Intelligence • The phone follows instructions to wake up, answer an incoming call, checking email. and even take a snap. S Voice is an intelligent personal assistant and knowledge navigator Optimization of cutting edge, innovative technology devices Optimization of cutting edge, innovative technologyAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 12
  13. 13. Strategic Mobile User Experience User- centric differentiator: User ControlsUser Interface:User-friendly environmentSocial Tags• The phone keeps track offriends and social contacts checking email.• A glance at friends’ photosdisplays contact status Optimization of cutting edge, innovative technology devices Optimization of cutting edge, innovative technologyAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 13
  14. 14. Strategic Mobile User Experience User- centric differentiator: User Controls Customizable User Controls: •Change home screen • Select and set default • Set Today’s calendar • Turn off and on the features • Customizable camera with voice checking email. • Customizable applications grid • Tap on Widgets for help • Wi-Fi search of cutting Optimization and setting edge, innovative technology • Share content over Wi-Fi devices Optimization of cutting edge, innovative technology • Palm Sweep and TurnoverAuthor: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012 Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 14 3
  15. 15. Strategic Mobile User Experience 2 Segment Mobile Trends, Innovations and ChallengesAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 15
  16. 16. 2 Segment Mobile Trends, Innovations, Challenges Strategic Mobile User Content: Experience • Mobile Trends: - Extracts from Morgan Stanley Report - Extracts from Gartner Report • Mobile Innovations and Challenges: - Mobile Web - dramatic shift in global user experience - Mobile user experience to emphasize Social Web - Mobile to explore better, adaptable devices - Mobile to explore better, reliable data coverageAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 16
  17. 17. Mobile Trends, Innovations, Challenges Dramatic shift in Mobile Web user trafficAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 17
  18. 18. Mobile Trends, Innovations, Challenges Dramatic shift in Mobile Web user traffic Mobile User experience includes Kindle, i-Phone, i-Pad, Smart-phones, Web-enabled tablets, GPS systems, Video games and Wireless home appliances - the user growth rate is phenomenalAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 18
  19. 19. Mobile Trends, Innovations, Challenges Dramatic shift in Mobile Web user traffic With 27% mobile users in 2012, more and more global mobile users will have 3G access facilitating mobile webAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 19
  20. 20. Mobile Trends, Innovations, Challenges Social Web for Mobile users: • . 2006: The number of minutes global audience spent online was dominated by Yahoo and MSN • 2009: Number of users on social networks were more than users using emails for sharing and exchanging data which displays a shift in user experience around the world. • 2012: Facebook.com gets highest global user traffic followed by YouTube.comAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 20
  21. 21. Mobile Trends, Innovations, Challenges Social Web StatisticsAuthor: Sushmita Dutt - Strategic Mobile User Experience Presentation – October 25, 2012 © 21
  22. 22. Mobile Trends, Innovations, Challenges Mobile users needCustomizable User Controls: social objects for connecting checking email. Optimization of cutting edge, innovative technology devices Optimization of cutting edge, innovative technologyAuthor: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012 Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 22 3
  23. 23. Mobile Trends, Innovations, ChallengesCustomizable User Controls: User Experience Challenges - Web access and simpler navigations – metadata driven - Mapped User Context to user friendly interfaces - Voice recognition for dictating text messages - Expanded keyboard for easier characters hit checking email. Technology Challenges - Operating Systems emphasizing User Controls - Integration of 3rd party applications Optimization & Privacy – A Global challenge - Data Protection of cutting edge, innovative technology - Business intelligence devices Optimization of cutting edge, innovative technologyAuthor: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012 Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 23 3
  24. 24. Mobile Trends, Innovations, ChallengesCustomizable User Controls: Design Challenges - Designing for Simplified Navigation - Designing for Tasks - Designing for Leisure - checking email. Entertainment Designing for - Designing for Messaging - Designing for Content Management (Cloud/Device) - Designing for Social Networking - Designing for Peer-to-Peer content innovative technology Optimization of cutting edge, sharing devices Optimization of cutting edge, innovative technologyAuthor: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012 Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 24 3
  25. 25. Mobile Trends, Innovations, Challenges • Shifting User Context • Shorter product lifecycle Business Challenges Optimization of cutting edge, innovative technology devices Optimization of cutting edge, innovative technologyAuthor: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012 Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 25
  26. 26. Mobile Trends, Innovations, Challenges • Converged Infrastructure • Content Management Bigger • Cloud Based Library Challenges • Complex Systems Optimization of cutting edge, innovative technology devices Optimization of cutting edge, innovative technologyAuthor: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012 Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 26
  27. 27. Mobile Trends, Innovations, Challenges “Designers face a proliferation of capabilities that make the Bigger early (mobile) web look like a playground.” Challenges Joe Shepter, “The Pulse of Modern Optimization of cutting edge, innovative technology Design” devices Optimization of cutting edge, innovative technologyAuthor: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012 Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 27
  28. 28. Mobile Trends, Innovations, Challenges • Touch not click • Experience not browsing User • More Gestural recognition • More Sensor driven UX Experience • Less Icons driven UX • More Content driven UX Optimization of cutting edge, innovative technology Trends devices Optimization of cutting edge, innovative technologyAuthor: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012 Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 28
  29. 29. User Experience: Our journey through mobile… 1984 User Experience factors that impact change: Timeline • Usefulness • Usability Optimization of cutting edge, innovative technologyon … • Desirability 2012… Moving devices Optimization of cutting edge, innovative technologyAuthor: Sushmita Dutt -Dutt - Global User Experience Presentation: 08/14/2012 2012 Author: Sushmita Strategic Mobile User Experience Presentation – October 25, ©© 29
  30. 30. Sushmita Dutt Associate Director, Novel-eBiz,Consultant: Strategic User Experience and Information Architecture for Enterprise Web, Mobile, Touch-Screen and Digital Media Applications Strategic sushmitadutt@novel-ebiz.com Mobile User Experience © Research, IA and Click www.novel-ebiz.com Stream diagrams

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