Full details on how to apply for a StartUp Sussex bursary worth up to £5,000.

1. Application Form
Paul Jordan
Competition Coordinator

2. The only thing that
is not designed is
nature
David M. Kelley (born 1951) He is
founder Global design firm IDEO
and a professor at Stanford
University. www.Ideo.com

3. Alan Curtis Kay
"The best way to predict
the future is to invent it”.
Dynabook concept which defined
the conceptual basics
for laptop and tablet computers
and E-books
Viewpoints Research Institute, a
non-profit organization dedicated
to children, learning, and
advanced software development

4. Paul Graham
Y Combinator motto:
Make something people want.
www.paulgraham.com
co-founding Viaweb (which eventually became
Yahoo! Store), and for co-founding the Y
Combinator seed capital firm.

5. Tina Seelig,
Stanford University Professor ,
Director of Technology Ventures
Author.
A crash course in
creativity: Tina Seelig at
TEDxStanford
http://www.youtube.com/watch?v=gyM
6rx69iqg

6. Application Form

7.  Win Up to £5000
 Eligible for 3 years
 Design to succeed
 Profit for Purpose

8. Criteria for both competitions
1. Show a high level of personal commitment and
passion for their proposed enterprise
2. Demonstrate the ability to recruit and lead others to
realise the opportunity
3. Identify the resources and/or intellectual property
on which the idea rests
4. Describe the enterprise’s growth potential

9. Award Criteria for Social Enterprise
• students, staff or recent graduates (graduated within 1 year)
• over the age of 16
• living in the UK for the duration of the project
• who are individuals or part of an informal group

10. Award Criteria for Social Enterprise
Projects must:
• benefit the public or a community in the UK
• demonstrate a connection to the Higher Education Sector
• need a HE Social Entrepreneurship Award to ensure their success
• offer a learning opportunity for the applicant(s)
• be a new initiative – not a continuation of ongoing operations
• not be part of the applicant’s paid employment
• be an entrepreneurial solution to a social problem
• instigate social impact or social change
• not be for activities outside the law, against public policy or anything
that fosters ethnic, religious or commercial disharmony

11. ". Social enterprises spot the social
problem and the social opportunity
first but they use business methods
and create wealth to solve them.“
Celia Richardson,
Director of campaigns at Social Enterprise UK

12. Language and Vocabulary

14. Your Vision; Please describe your business/ project
when it’s successful.
100 words Max.
Suggestions:
• Description of the finished product or service
• How will customers discover the product or service
• Who is using it
• When and how will revenue and profit be generated
• How will it be delivered and who is involved

15. What is/ are the problem/problems you are solving?
100 words Max.
Suggestions;
• What job are people trying to get done
• How big is the problem
• Why do people care about the problem,
• What's the pain suffered/ difficulty experienced
• What have you done to understand the problem

17. CHINDOGU. Japanese Art of the Unuseless

20. What are the current solutions?
50 Words Max.
Suggestions:
• What is the current solution
• What are the major failings
• Who delivers the solution
• How many deliver solutions
• Is the solution part of something else- over
developed/expensive

21. What is your solution?
100 Words Max.
Suggestions:
• How does your solution solve the problem
• How easy is it to use will it change behaviour
• Do you offer the whole solution
• What are the unique features and benefits
• Why hasn’t anyone found a solution before

22. Potential customers & market? What is the potential
demand.
50 Words Max.
Suggestions:
• Whose a typical customer and who will buy it first.
• How big is the market now and likely in 5 years
• How do they buy the current solution, will that be the
same for you
• Is there a lot of competition in the market, who
dominates the market
• Is the market growing, is it a global opportunity

23. What costs? What pricing? What finance? Any
evidence available
50 Words Max.
Suggestions:
• What will it cost to make and sell. What is the profit on
each sale
• What will you charge and why.
• How many will you sell and when will you start selling
• How much money will you need to start the business
• What will you use the award for

24. How far have you come in terms of developing the
proposed venture?
50 Words Max.
Suggestions:
• Concept / prototype/ Does it work
• What research has been done or is needed to complete
the project. cost?
• Who have you asked for help; technical/customers/
buyers/sellers
• Is this the complete offering or first feature of a larger
offering
• What other funding have you explored

25. What are the challenges/barriers to success? Identify
key milestones
50 Words Max.
Suggestions;
• Money needed to deliver the first sale
• Market knowledge
• Personal skills
• Time
• A working product or service

26. Please outline personal learning and development that
you hope to gain from this project
50 Words Max.
Suggestions
• How to skills
• Skills needed as an entrepreneur
• Personal strengths and weaknesses
• Team building
• Creative problem solving

27. Use of the Prize Money
 Research, creating prototypes, market analysis,
travel or anything else the scheme panel considers
relevant to forming or developing a new business.
 Funds cannot be used to pay for the time of the
entrepreneur.

28.  Bursaries based on the strength of the proposals presented in
competition
 Successful applicants will receive further support from the
Sussex Innovation Centre to develop their proposal
 4 hours Free Mentoring.
 Discounted Consultancy rates
 All applications remain totally confidential to protect their
Intellectual Property.


29.  To apply
 http://www.sussex.ac.uk/careers/newsandevents/startup
sussex
 Key dates:
 Seminar 20th June 2013
 Closing date 5th July 2013
 Panel 22nd July 2013
 Pitching Workshop 11th July 2013


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31. Books:
The New Business Road Test…
John Mullins.
Business Model Generation… .
Alex Osterwalder.
The Lean Startup…
Eric Reis.
The Start Up Owners Manual….
Steve Blank.