What can brands expect with respect to convergence of sustainability metrics standards for purposes of disclosure (e.g. GRI, IIRC, SASB), rating sustainability performance (e.g. B Lab, HIP Investor) and aggregators of data (e.g. Bloomberg)? What does a careful look at the evolving world of new metrics, valuation standards and reporting frameworks tell us about the future of integrated reporting? Are we truly moving closer to the holy grail of sustainability metrics – a unified picture of business impacts supporting the delivery of the 'sustainable brand Renaissance' to all stakeholder groups – and what will it take to get there?