Brooke Farrell of Recyclematch talks about being a matchmaker for businesses who are buying and selling materials on her marketplace and achieving zero waste goals. In the supply chain trade she's enabling through cradle to cradle thinking, one company's trash is another's gold. After all, companies of all kinds are focused on the triple bottom-line of people, planet and profit to create a sustainable business. Finding the competitive edge often means revisiting and challenging “the way it’s always been done”. Focusing on zero waste goals can go a long way to re-setting stakeholders points-of-view while lowering costs and environmental impact.