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Sustainable Brands 2015 Kuala Lumpur, KoAnn Skryiniarz, CEO & Founder of Sustainable Brands

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Sustainable Brands 2015 Kuala Lumpur, KoAnn Skryiniarz, CEO & Founder of Sustainable Brands

  1. 1. THE LARGEST GLOBAL COMMUNITY OF SUSTAINABILITY, BRAND STRATEGY, DESIGN INNOVATION AND MARKETING COMMUNICATIONS PROFESSIONALS WHO ARE SHAPING THE FUTURE OF COMMERCE WORLDWIDE. WELCOME INTO THE SUSTAINABLE BRANDS COMMUNITY
  2. 2.   KoAnn SkrzyniarzFounder and CEO, Sustainable Brands
  3. 3. Hottest Months on Record Water Stress Biodiversity Loss Increasing Income Inequality #1 Issue at World Economic Forum GROWING GLOBAL PRESSURES DEMAND RESPONSE
  4. 4. ARE BRANDS THE PROBLEM… OR THE SOLUTION?
  5. 5. BRANDS ARE UNIQUELY EQUIPPED TO HELP CHANGE THE WORLD BRAND MARKET DRIVERS STAKEHOLDERS REGULATION NATURAL WORLD
  6. 6. SMART BRANDS ARE TURNING PRESSURES INTO OPPORTUNITY “Our experience is that brands whose purpose and products respond to [sustainable living brands] are delivering stronger and faster growth. These brands accounted for half the company’s growth in 2014 and grew at twice the rate of the rest of the business,” Paul Polman, CEO, Unilever And the opportunities are many and BIG. Achieving success requires a new way of seeing the world – along with a new set of skills, tools and collaborators.
  7. 7. THE GLOBAL LEARNING, COLLABORATION AND COMMUNICATION PLATFORM FOR BRAND INNOVATORS INSPIRED TO LEVERAGE SUSTAINABILITY AS A DRIVER OF BUSINESS AND BRAND VALUE. SUSTAINABLE BRANDS® WE’RE HERE TO HELP.  
  8. 8. OUR MISSION To shift the world to a sustainable economy by inspiring and enabling brands to lead the way to a flourishing future. OUR VALUE PROPOSITION To inspire and equip more brands to prosper by leveraging environmental and social innovation to deliver new business and brand value.
  9. 9. THE NEWS IS SPREADING FAST
  10. 10. NEARLY 1 MILLION GLOBAL INNOVATION LEADERS
  11. 11. CONVENING ON 6 CONTINENTS PEER TO PEER MEMBER NETWORK Doubled membership in 2015 (again) Turning ideas into action to enhance corporate profitability DIGITAL LEARNING PLATFORM Readership up 50% year over year Accelerating brand stories and delivering engagement metrics A growing community with 11 events on 6 continents Welcoming Sydney, Cape Town and Copenhagen in 2016
  12. 12. WELCOME TO THE COMMUNITY! Bangkok    |    Barcelona    |    Boston    |    Buenos  Aires    |    Cape  Town    |    Copenhagen    |    Istanbul    |       Kuala  Lumpur    |    London      |    Rio  de  Janeiro    |    San  Diego    |    Sydney  
  13. 13. BRANDS ARE COMMITTING TO PURPOSE-LED INNOVATION. THE QUESTION IN 2015 IS: HOW DO WE TAP INTO EMERGING IDEAS TO SUCCESSFULLY SCALE SUSTAINABILITY TO THE NEXT LEVEL NOW?
  14. 14. 7 BIG IDEAS FOR BUILDING BRAND LEADERSHIP NOW
  15. 15. Beyond Green: sustainability-led brands are also about wellbeing and purpose… Recommended reading: “Flourishing: A Frank Conversation About Sustainability” by John Ehrenfeld REDEFINE SUSTAINABILITY
  16. 16. TRESemmé Fresh Start Dry Shampoos allow consumers to clean their hair without using water Evolution in sustainable product design with strong sales profile Removal of Microbeads: L’Oreal, Unilever, Johnson & Johnson, and P&G phase out the use of microbeads in products by 2017 REDESIGN PRODUCTS & SERVICES
  17. 17. Collaborative/Sharing Economy Circular Economy – fishing nets to carpeting Product to Service Innovation REDESIGN BUSINESS MODELS
  18. 18. Ridesharing app = 36k carpools, saved 400k driving miles, 88 tons of CO2, 2,200 networking days, $3.1 million in business value Molson Coors saw a 10% increase in employee engagement with its “Our Beer Print” program £35 Million saved, plus 56% energy, 52% water, 40% waste reduction 1% Increase in Employee Retention = $81 million increase in profit at SAP ENGAGE EMPLOYEES
  19. 19. Dell has demonstrated the opportunity to reduce waste through constant packaging innovation and takeback. Sainsbury’s goes beyond just zero-waste with two new “triple zero” stores: zero emissions, zero waste, and zero water impact DRIVE AWARENESS & ENGAGEMENT
  20. 20. BMW will offer i3 owners a gas-powered loaner car for longer trips, removing a major barrier to adoption of electric vehicles Real time data to support and encourage healthier activity levels Providing Feedback, Infrastructure, Support and Incentives Designing for disassembly, enabling upgrades/repair without waste. ENABLE CHANGE
  21. 21. Environmentally sustainable packaging: L’Oreal transitioned labels of leading products to Avery Dennison’s Global MDO substrate reducing CO2 emissions, water consumption and waste generated in disposal Traceable Palm Oil: Unilever can trace all 1.5 million tons (3% world’s total production) to known sources as of 2014 Sustainability, Traceability, and Consumer Health Businesses Fight Modern-Day Slavery: Tronie Foundation created Freedom Seal for companies to ensure trafficking free process IMPROVE YOUR SUPPLY CHAINS
  22. 22. A coalition of industry- leading brands sign up to support carbon legislation. Ad runs on jumbo screen in Times Square How2Recycle labels: Several industry leaders have joined together to improve general consumer recycling behavior Brand Support of Multi-sector Collaboration to Shift Behavior at Scale Celebrity musician Will.i.am teams up with Coca-Cola, Beats by Dre, and others to promote products made of recycled plastic COLLABORATE!
  23. 23. National Geographic/ GlobeScan: “Sustainable consumer behavior has increased in all countries tracked, except Brazil since 2008, suggesting consumer behavior is improving, albeit slowly.”   CONSUMERS ARE COMING ABOARD
  24. 24. NEW IDEAS & TOOLS COMING ONLINE DAILY
  25. 25. THE BUSINESS CASE IS CLEAR FREYA WILLIAMS: “The combined revenues (of these 9 brands) add up to more than US $100 billion a year, a figure greater than the GDP of 70% of the world’s 180 economies.”
  26. 26. BRANDS LARGE AND SMALL ARE SHOWING THE WAY
  27. 27. IT’S TIME FOR YOUR BRAND TO DISCOVER   HOW DOES YOUR BRAND TAP INTO EMERGING IDEAS TO SUCCESSFULLY SCALE SUSTAINABILITY TO THE NEXT LEVEL NOW?

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