23 Expert Tips to Transform Your Marketing

@TopRightPartner
23 Expert Tips to
Transform Your Marketing

@TopRightPartner
1
23 Expert Tips to Transform your Marketing
The Power of Transformational Marketing
Marketing is in a state of transition. Digital, data and
demand are more important than ever. And the CMO
sits at the intersection of converting digital know-how
and data analytics into consumer demand.
Kimberly A. Whitler

2
Bruce Rogers
The primary differentiator between the
transformational CMO and the CMO of yesterday is
that they are performance-driven CMOs. They have
a fundamental understanding of the levers of
growth and know how to convert this
understanding into enterprise-wide action that
drives overall performance.
@TopRightPartner

3
Core to leading any significant change effort is the
organizational alignment. No amount of tactical change
management training will substitute for having an
entire organization that has a clear vision of goals,
shared responsibility, and personal accountability to
achieve results.
Kelli Hinshaw
@TopRightPartner

4
Craft an Engaging Brand Story
Unless you have absolute clarity of what your
brand stands for, everything else is irrelevant.
Mark Baynes
@TopRightPartner

5
Brands are built around stories. And stories of
identity – who we are, where we’ve come from –
are the most effective stories of all. This storytelling
is a powerful way to bring brands to life.
Bill Dauphinais
@TopRightPartner

6
People don’t buy goods and services, they buy
relations, stories and magic.
Seth Godin
@TopRightPartner

7
An advertising message focused purely on a
transaction are met with an immediate yes or no
reaction; most people will forget the ad several hours
later. However, branded advertising that tells an
authentic story engages people on a deeper level. This
is what makes stories so powerful--they are
memorable and lasting.
John Cinquina
@TopRightPartner

8
2017 will be the year brands will have to shift from
advertising and promotion to true storytelling.
They will need to personalize and humanize the
way they tell authentic stories.
Michael Brenner
@TopRightPartner

9
Create a Compelling Strategy
You have to engage with your audience more
authentically because people are no longer forced
to view your advertising.
Jacob Warwick
@TopRightPartner

10
As the buyer’s journey becomes increasingly digital
and the line between digital and non-digital
touches begins to blur, the ability to seamlessly
plan all marketing and deliver a consistent,
mutually supportive set of interactions to prospects
will be the hallmark of an effective demand
creation team.
Monica Behncke
@TopRightPartner

11
Your team needs a direct and clear connection
between organizational goals and daily projects.
Without this correlation between their work and
the missions of the company, it’s a lot harder to
drive better performance.
Chris Arringdale
@TopRightPartner

12
Catering to all existing marketing channels is next to
impossible. There’s too much to do and too much to
promote. A possible (yet not easy) workaround is
being an early adopter. Early adoption is more
important than ever thanks to the over-saturation of
marketing channels: look for emerging marketing
channels that are still unsaturated.
Ann Smarty
@TopRightPartner

13
The single most important ingredient to an effective
customer-driven marketing strategy is relevant data.
Doug Fowler
@TopRightPartner

14
If you have big news, you need a big plan. And that's
where the product launch comes in. From
establishing the proper messaging and creating the
assets to enabling your sales team and keeping
momentum, there's a lot that goes into putting
together a solid product launch plan.
Marcus Andrews
@TopRightPartner

15
The most important ingredient of a successful B2B
marketing strategy is consumer insights. Starting with
the intention and messaging of your campaign, the data
you gather around consumers’ thoughts, behaviors,
feelings and values towards a particular product or
brand will be the key to your campaign success.
Sarah Tourville
@TopRightPartner

16
If you form a strategy without research, your brand will
barely float and at the speed industries move at today
brands sink fast.
Ryan Holmes
@TopRightPartner

17
Align the Systems to Execute Flawlessly
Mediocre marketers think in terms of campaigns.
Great marketers think in terms of growth frameworks.
Neil Patel
@TopRightPartner

18
I believe the most effective way marketers can
leverage big data in their marketing strategy is simple
and it comes down to two things; The right message,
the right audience.
Chad McDonald
@TopRightPartner

19
Brands are confusing brand love with brand attention -
giving people cheap gifts might keep them on the
radar but it won't grow affection for the future.
Tiffany Kenyon
@TopRightPartner

20
Content is fire, social media is gasoline. Without useful
content – without content that entertains, without
content that breaks through – it’s much, much
more difficult to create and maintain an audience than
it used to be.
Jay Baer
@TopRightPartner

21
Content is king but engagement is queen, and the lady
rules the house!
Mari Smith
@TopRightPartner

22
Where I see the big opportunity is to take that data and
tell automation to send a piece of content at this time,
making a more real-time, data-driven process for
sending nurture campaigns. This would get ahead of
competitors, coming across as relevant and timely.
Mike Ballard
@TopRightPartner

23
Putting in place effective marketing technology really
starts with understanding how the consumer is
changing and which channels are experiencing growth
and why.
Jason Heller
@TopRightPartner

To truly transform, marketing must get all 3S’s
right: the right Story, the right Strategy, the right
Systems, all measured through the lens of
Simplicity, Clarity and Alignment.
Download our new e-book:
Transformational Marketing: Moving to the TopRight
@TopRightPartner

1. Kimberly A. Whitler
2. Bruce Rogers
3. Kelli Hinshaw
4. Mark Baynes
5. Bill Dauphinais
6. Seth Godin
7. John Cinquina
8. Michael Brenner
9. Jacob Warwick
10. Monica Behncke
11. Chris Arringdale
12. Ann Smarty
13. Doug Fowler
14. Marcus Andrews
15. Sarah Tourville
16. Ryan Holmes
17. Neil Patel
18. Chad McDonald
19. Tiffany Kenyon
20. Jay Baer
21. Mari Smith
22. Mike Ballard
23. Jason Heller
Resources
@TopRightPartner

23 Expert Tips to Transform Your Marketing

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to 23 Expert Tips to Transform Your Marketing

Similar to 23 Expert Tips to Transform Your Marketing (20)

More from Dave Sutton

More from Dave Sutton (10)

Recently uploaded

Recently uploaded (20)

23 Expert Tips to Transform Your Marketing