1. Presented By: Optimization Systems
Digital Marketing Strategies & Plans

2. Optimization Systems is a professional Digital Marketing Company, in India, with a few
creative minds coming together, help boost your business.
“Our Primary Motto is providing Premium services, at Affordable prices, helping you to
optimize your Business Goals and achieving success.”
About Us:
Services We Provides:
• Search Engine Optimization.
• Social Media Optimization.
• Search Engine Marketing.
• Facebook Campaign.
• Pay Per Click.
• WhatsApp Marketing.
• Web Solution

3. 1. Increase Your Online Visibility.
2. Establish Your Company in Local Search.
3. Increases Targeted Traffic.
4. Establish Your Brand/Business on Social Media Platforms.
5. To generate Brand Awareness & create positive buzz in your Targeted Audience
6. Become a Resource of Information.
7. Competitive Reviews and Analysis
8. Syndication with your Goals and deploying Campaigns.
9. Increase in your Sales Value.
Objectives:

4. Digital Marketing Strategies:
Assigning
Digital Marketing
Platforms
Traffic Generation
&
BrandAwarness Paid Marketing
For Quick
Conversations
Analysis
&
Data Collection
Holding Positive
Outcomes
 SEO
 SMO (FB, Twitter,
Google Plus,
LinkedIn,Etc….)
 SMM (FB &
LinkedIn Paid
Campaigns)
 Google AdWords
 Content
Marketing.
 Increase your
Online Visibility
Via SEO.
 Focused Reach
Through FB
 Social Media
Activities
 Content
Submissions on
High PR Sites.
 Google AdWords
Campaigns over
Search & Display
Networks
 Re-Marketing
 Display Select
Keywords
 FB & LinkedIn
Commercials
Campaigns
 Traffic Analysis
 Campaign
Analysis
 Data Collection
 Report
Generations

5. Search Engine Optimization

6.  Concept:
 Keyword Selection.
 On Page Optimization.
 Off Page Optimization.
 Reporting.
 SEO Techniques :
 White Hat.
 Grey Hat.
Search Engine Optimization:

7. SEO Work Flow:
Research
&
Establish Tactics
Optimize
ON-PAGE
Elements
Develop
Potential
Link Building
Measure Result
& improvisation
with Time
In-consistent
Rankings
1st Page Rank
(On Search Engines)

8. Keyword Search Engine Rank
best tour operators in pune Google - India 1
kerala tour operators in pune Google - India 3
domestic tour operators in pune Google - India 6
tour operator in pune Google - India 8
kerala tour operators Google - India 10
Domestic tours operator in pune Google - India 4
International tour operators pune Google - India 5
 Project Name: www.ajinkyatour.in
 SEO services Opt for 10 keywords.
 Out of 10 Keywords 7 Keywords are on 1st page over search engines.
SEO Case Study 1:

9. Keyword Search Engine Rank
pune to mahabaleshwar car rental Google - India 2
pune to mahabaleshwar cab Google - India 5
pune to Aurangabad car rental Google - India 6
pune to Aurangabad cab Google - India 8
Mumbai to shirdi car rental Google - India 10
Mumbai to shirdi cab Google - India 10
 Project Name: www.ontimecars.in
 SEO services Opt for 10 keywords.
 Out of 10 Keywords 6 Keywords are on 1st page over search engines.
SEO Case Study 2:

10. Keyword Search Engine Rank
repairing hearing aids in Mumbai Google - India 2
hearing aids centre in Mumbai Google - India 3
hearing aids in Mumbai Google - India 6
hearing aids dealers Google - India 5
bernafon hearing aids in Mumbai Google - India 3
Siemens hearing aids in Mumbai Google - India 10
rexton hearing aids in Mumbai Google - India 2
 Project Name: www.mrudul.in
 SEO services Opt for 10 keywords.
 Out of 10 Keywords 6 Keywords are on 1st page over search engines.
SEO Case Study 3:

11. Social Media

12.  Auditing Current presence on Social Media Platforms, analyzing business
objective and competitor’s.
 Defining Social Media Platforms relevant to organization by defining short term &
Long Term Goal.
 Drafting versatile campaigns to attract Social Consumers through Contextual
Targeting.
 Analyzing on-going engagement, interaction, content flow, conversations and lead
concentration.
 Optimizing campaign parameters to accelerate Goal Conversation's.
Social Media Marketing:

13.  Few Interesting Facts About Social Media Platforms:
 1.28 Billion Monthly Active User & still counting.
 Number of Facebook user in India Alone is over 100 Million.
 More than 50 Million Facebook Pages across the globe
 255 Million Monthly Active Users and Over 1 Billion Total Users.
 500 Million Tweets are sent per day.
 78% of Twitter’s active users are on mobile.
Continued……
Why You Should Promote your Business on
Social Media Platforms?

14.  540 Million Monthly Active User and Over 1.6 Billion Total Users.
 53% of interaction between Google+ user and a brand is positive
 22% Of Online Adults visit Google+ once in a month.
 Over 400 Millions Users on LinkedIn.
 41% of LinkedIn visits are now via mobile.
 The top 5 countries by user numbers are. USA (93 million),
India (24 + million), Brazil (16 million), UK (14 million) and
Canada with 9 million
Continued……

15. SEO Work Flow:
Research
&
Establish Tactics
Optimize
ON-PAGE
Elements
Develop
Potential
Link Building
Measure Result
& improvisation
with Time
In-consistent
Rankings
1st Page Rank
(On Search Engines)

16. • Client Name: Red Karpet
Facebook Page Url: https://goo.gl/1uikgE
• Client Name: Cyrus Reclaimer And Engineering Services Pvt.Ltd
Facebook Page Url: https://goo.gl/yScHcP
• Client Name: Travel Route.
Facebook Page Url: https://goo.gl/RCpfUb
• Client Name: Badhaee.com
Facebook Page Url: https://goo.gl/c1lZZ7
• Client Name: Siddhivinayak Ambulance Pvt Ltd
Facebook Page Url: https://goo.gl/ceiP5A
Social Media Marketing Case Studies:

17. Few Other Case Studies

18.  Project Name: Art Guild House The Phoenix Group.
 Project Url: www.artguildhouse.com
Google AdWords Case Study
• Display Network
Image Ad Variants
for Art Guild
House
• Showcasing Art
Guild House’s Nos
Of Clicks,
Impressions &
Conversions For
Various Ad Formats

19. • Project Name: Art guild House The Phoenix Group.
• Project Url: www.artguildhouse.com
PPC Text Ad Case Study
• Text Ad Format For
Google Search
Network Ads
• Text Ads
Performance
Showing Nos. Of
clicks, Impression
Obtained.

20. • Project Name: Art Guild House The Phoenix Group.
• Project Url: www.artguildhouse.com
LinkedIn Sponsored Ad Case Study
• Art Guild House
Sponsored Ad Format &
Copywriting
• Sponsored Ad Performance
Showcasing
Accomplishment of Social
goals.

21. • Project Name: Art Guild House the Phoenix Group.
• Project Url: www.artguildhouse.com
LinkedIn Text Ad Case Study
• Text Ad Format For
LinkedIn With
Thumbnail Media
Snippet &
Copywriting
• Text Ad Performance
Reflecting Result
Oriented Outcome

22. • Project Name: Travel Route.
• Project Url: www.travelroute.in
Facebook Page Design Case Study
• Business Conceptual
Banner Graphic
design Highlighting
Different Element of
Business
• Logo Restructuring to
Match yup with
Facebook Page
guidelines for Proper
Resolution

23. • Project Name: Ajinkya Tours.
• Project Url: www.ajinkyatours.in
Facebook Commercial Campaign Case Study
• Page Name &
Logo
• Ad Copy
Writing
• Rich media
Campaign
Design
• Showcasing Result of
Nos. of Reach, Likes,
Shares and Comments
associated to post
Accomplishing Business
Goal

24. And Many More……
Our Clients:

25. Address:
1303/1, 3rd Floor, Opposite Khunya Murlidhar Mandir
Sadashiv Peth, Pune: 411030
Website: www.optimizationsystems.in
Email ID: suyogpatole@optimizationsystems.in
Phone No: 9665712078 / 9021886803
Contact