nike group

1. NIKE
SUZANA ARELLANO | CAITLIN BARTA
TIFFANY CHOW | ERIN STRATOS

2. ONE DAY, AT THE BUS STOP…

5. CREDIBLE
Abby asks:
• Is the design appropriate to the
context of use?
Isn’t Nike orange?

8. FINDABLE
Abby asks:
• Is a particular object easy to
discover or locate?
• Does the system support
navigation and retrieval?
?
Where’s the shoes?

11. CONTROLLABLE
Abby asks:
• Is the system able to adjust
to the user?
• Can the user tailor information
to their context?
Only two options?

14. CLEAR
Abby asks:
• Is the information easy to
understand?
• Is the path to task
completion obvious?
Swipe to select what?

15. VALUABLE
Abby asks:
• Is the system of great use?
• Does it improve customer
satisfaction?
How do I know my stride?

16. IMPROVING NIKE’S MOBILE
CHANNEL WITH PIA
• Make users feel at home with place-making by using
strong branding.
• Use consistent identifiers and taxonomies.
• Increase resilience by providing multiple paths to get
the same information
• Don’t over-reduce; maintain options that are important
to the users.

17. REDESIGN

18. REDESIGN

19. THE NEXT DAY, IN THE
STUDENT LOUNGE…

21. ACCESSIBLE
Abby asks:
• Can the site be used by a
variety of user types via all
expected channels?
USA
Where’s my country?

27. USEFUL
Abby asks:
• Is the system capable of
producing desired results?
• Are users able to complete
their intended tasks?
No more information?

29. vs.

32. COMMUNICATIVE
Abby asks:
• How does the system
communicate with users?
• Is it effective for the user’s
tasks and contexts?
Where did the filters go?

33. LEARNABLE
Abby asks:
• Does the system behave
consistently?
• Is the process to accomplish
things quickly understandable?
Why did things change?

37. DELIGHTFUL
Abby asks:
• Is the system greatly pleasing?
• What are you provide that
is unexpected?
At least it’s pretty?

38. IMPROVING NIKE’S WEB
CHANNEL WITH PIA
• Bolster place-making by allowing users to feel at home
with their chosen language
• Improve correlation by suggesting alternative options.
• Stick to consistent and established mental models
for search.
• Improve filters to provide resilient and adaptable
searching without confusing users

39. REDESIGN – LANGUAGE

40. REDESIGN

41. REDESIGN - FILTER

42. THANKS FOR KICKIN’ IT WITH US.
ANY QUESTIONS?