3. Business success for conveyancers:
+
16th-century painting of a civil law notary, by
Flemish painter Quentin Massys. Image by
Wikimedia under a Creative Image by Wikimedia under a Creative Commons Licence Commons Licence
4. This is about the big picture
Image of Prior Park from Wikipedia under a Creative Commons Licence
5. Suzy Ashworth
• Lawyer/mediator
• Consultant
• Coach
• Social media enthusiast
• In the Fens, London and
all over the country
• Our PSL Ltd
• www.ourpsl.co.uk
• suzy@ourpsl.co.uk
• 07717 875597
6. What use are social media?
Image by Algerian at openclipart.org
• Information
• Networking
• Marketing
Connections, conversations, relationships
8. Social Media is not a panacea… there
are still other ways to connect
Images from Wikimedia under a Creative Commons Licence
9. What are you trying to achieve with your
business development activities?
10. THE FEAR
By John (Flickr: Panic button) [CC-BY-SA-2.0
(http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
11. Law Society Practice Note
http://www.lawsociety.org.uk/productsandservices/practicenotes/social
media/5049.article
•Integrity
•Independence
•Trust
•Confidentiality
•Defamation
•Policy
•The internet never forgets!
19. Best start: to watch the different
social media platforms for a while…
By mw238 [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
20. LinkedIn for property lawyers –what
can you do on LinkedIn?
• Maintain and display an online CV
– ‘profile’
• Make connections and
communicate with them
• Maintain a database of contacts
• Have group discussions about
common interests
• Post material and start debates
• Showcase your firm
21. If LinkedIn were real life…
Image by ThinkLondon via Flickr under a Creative Commons Licence
26. Be dynamic, be engaging!
By Jhartenfeld (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL
(http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons
27. Your online CV – add all of your
experience and education
Image by Gerd Leonhard via Flickr under a creative commons licence
33. The numbers game
• More connections = better search results
• Higher visibility, looks good to clients
• Also, the more groups you join, the wider
your network and potential reach
34. That’s LinkedIn
• Huge information and networking potential
• Tone is professional rather than personal
• A really good place to start on social media
42. Twitter for conveyancers
By Moses (The Crowd For DMB 1) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
43. Twitter – an information network
• Tweets are 140 characters or fewer
• Follow people to have their tweets
on your timeline
• Timeline loads new tweets regularly
• If people follow you, all your tweets
go onto their timeline
• You don’t have to follow someone to
see all of their tweets – you can look
them up on Twitter or via Google.
44. Twitter Homepage
Timeline – tweets from people you follow
Suggestions
of people to
follow
About you
Write a tweet
What’s
trending
46. Watch, learn, be inspired… don’t
panic…
Image by Raivu http://raivu.deviantart.com/art/The-Scream-175430652 under a Creative Commons
Attribution-Share Alike 3.0 License.
47. Entertainment or connection?
Image
http://upload.wikimedia.org/wikipedia/commons/e/e3/Morris_y_Goscinny_4_-_Amsterdam_-_27051971.jpg
via a Creative Commons Licence
51. What about the rest? - YouTube
By Fank Stone, Berg Eckle (YouTube) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
60. How do I fit it in?
By ŇÄĵŵÅ Ă. Мǻŗǻƒįę from KUWAIT (Nothing more than a tea) [CC-BY-SA-2.0
(http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
61. Your best time-saver…
Remember what you are trying to achieve through
using social media.
65. Don’t over-automate: it’s about
connections, remember?
Image by Julesagogo via Flickr https://www.flickr.com/photos/mundobizarro/2606029530/ under a Creative
Commons licence
66. How do I measure success?
By Subhashish Panigrahi (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)],
via Wikimedia Commons
67. What was I aiming for, again?
By Commodore_Basic_screenshot.jpg: Sven derivative work: Ste b (Commodore_Basic_screenshot.jpg)
[CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
68. Analytic tools are built into most
management sites
• How many saw it?
• How many clicked on the link?
• Who interacted?
• Who shared or retweeted?
69. The effect on business… what
happens next
By John Ficara (This image is from the FEMA Photo Library.) [Public domain], via Wikimedia Commons
71. 1. You are what you tweet, and
share
• Be yourself and show your character
• Don’t overdo the posting – you’ve got
work to do!
• Transparency is the ultimate form of
trustworthiness.
72. 2. Be generous, don’t be needy
• If someone is looking for something and
you can help, help them!
• Ask for feedback, don’t beg for it
• Be subtle about getting people to spread the
word and they will do it without you asking
• Listen first, post second.
73. 3. *Polish yourself up*
By Johann Franz Capellini von Wickenburg, genannt Stechinelli (1677-1752) [Public domain], via Wikimedia Commons
75. 5. Remember to have fun
Honestly, it is possible to enjoy business development!
76. Questions
Links/ contacts for Law Society and other external
resources that may offer further information
www.lawsociety.org.uk
Please send ideas for future webinars to Britha on
britha.parekh@lawsociety.org.uk
77. Thank you
Thank you for listening.
And thank you to SPONSOR NAME for supporting this online
seminar
In order to mark your CPD training as complete and claim
your CPD you should now return to the Training Activity details
page, refresh the screen and scroll down to click the ‘Reflect &
Complete’ button.
Slides can be downloaded from the CPD centre site
CPD Hours: 1 hour.
CPD Code: ZZR/COSE.
