1. Client: Dress for Success Date: 7-11-11
Project: Brand campaign
Job Number: 4
WHY ARE WE ADVERTISING?
While many people give to charitable causes, they’re met with an increasing number of charities to consider. Dress
for Success is a relatively unknown group and wants to increase awareness as well as donations.
WHAT IS THE ADVERTISING TRYING TO ACCOMPLISH?
Familiarize people with Dress for Success’ work and get them to consider a donation.
WHO ARE WE TALKING TO?
Men & women, ages 30 – 55. Mostly married with kids. They already donate regularly, just not to Dress for
Success. We’re not trying to divert their funds from other charities, but get them to add Dress for Success to their
donation list.
WHAT IS THE ONE MAIN POINT WE’RE TRYING TO GET ACROSS?
Dress for Success helps women get out of poverty and into a career.
WHAT ARE THE REASONS TO BELIEVE THIS?
Dress for Success is an international not-for-profit organization offering services designed to help our clients find a
job and remain employed. Each Dress for Success client receives one suit when she has a job interview and can
return for a second suit or separates when she finds work.
Founded in 1997, Dress for Success has helped over 300,000 women worldwide, and helps over 40,000 annually.
They’re a proactive charity that’s actually trying to do something to get underprivileged women out of poverty,
rather than just offering a handout.
MANDATORIES
Company name
THIS MIGHT HELP
Web site: www.dressforsuccess.org
(For Agency Signature) (For Client Signature)
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