Museums and the Web is an international conference that hosts innovative examples of research and application of digital to the cultural, natural and scientific heritage. #svegliamuseo has been invited to the Social Media Clinic, chaired by Neal Stimler (Metropolitan Museum of Art) and including Sarah Bailey Hogarty (Fine Arts Museums in San Francisco), Matt Heenan (Eriksen Translations) and Dana Allen-Greil (National Gallery of Art, Washington DC). We presented our project and reflected on how museums around the world are “waking up” to new audiences and conversations.

1. A project to "wake up" Italian
museums online
MW2014: Museums and the Web 2014
@svegliamuseo @thePorden
francescadegottardo@gmail.com
#!☺

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Efficient project = skilfull team + noble mission

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Has an idea Loves
museums
Loves social
media
Loves good
stories
Loves mobile

4. Why?
301,340 km² #
4,588 museums
Very few of them have
understood the power of
online communication
4

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There are even some outstanding absentees

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Really noticeably absentees

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That’s why we came up
with a plan

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1. Ask museums abroad for advice, matching them
with volunteering Italian institutions

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• Mart – Museum of Modern Art of
Rovereto#
• Muse – Science Museum of Trento#
• Leonardo da Vinci – Science
Museum of Milan#
• Triennale – Design Museum of
Milan#
• Museo di Storia Naturale –
Science Museum of Florence
2. Interview ‘best
online’ museums in
Italy

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We created a Facebook group
where museums can #
• get informed#
• ask#
• talk#
• discuss#
#
And that is made of:#
• communication professionals#
• museums professionals#
• people keen on museums
3. Build a community

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We opened a Twitter account from
where we #
• broadcast news#
• connect museums #
• highlight initiatives
4. Spread the voice

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What happened?

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New museum accounts are springing up like
mushrooms

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Italian museums can now use their hashtags
September 2013#
= 15 Italian museums
February 2014#
= 34 Italian museums
March 2014#
= 104 Italian museums

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And they totally rocked it!

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And they totally rocked it!

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Even art began to tweet!

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People working in museums are “waking up” and
making #svegliamuseo their hashtag

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We’re helping a
lot of small and
mid-size
museums to
reach the early
adopters

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Where are we
headed?

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We’ve been growing bigger, and our mission with
us
#svegliamuseo wants to be a convener for exchanges and
conversations about digital communication in the cultural
sector. #
#
We aim to increase awareness on resources available and
encourage collaboration across museum communities
to collaboratively create guidelines for the development of
sustainable and integrated digital strategies.

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We will try to make Italian museums of all sizes
understand the importance of a well-planned
strategy

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Sure enough, we will keep doing our best to help
our museums!
#
#
# ##

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Thank you!