The book and brand overview of Svenya Nimmons and the Swirl Power movement

1. The Book The Brand The Opportunities

2. Although about 9 million people identified themselves as multiracial in the 2010 census, there are very limited amounts of children’s literature for those of mixed heritage. Coincidentally, research on children of mixed races have severely higher rates of substance abuse, depression and behavioral issues than their peers, mainly due to a lack of self identity. A key component in identity comes from those people in our lives that we can relate to. The following book and brand enables 9 million people in the US alone, to empower themselves through positive messaging, in-depth knowledge, a supportive community and most of all, confidence. Something we like to call Swirl Power.

3. “Svenya, I’ve been laughing my butt off!” –Jordin Sparks American Idol “I just read this book in less than 2 hours and that's really something considering I have ADD. This book is very entertaining, heart-warming and full of wisdom about finding who you are and how to embrace your heritage. Though it's written for a bi-racial person I think the advice can relate to just about anyone who’s ever been confronted with discrimination, confusion and or relentless bullying from folks who just didn't like something about you. This book contains interactive information that can double as a private diary as well as a self-improvement instrument. This book also contains how-to for beauty and a healthy lifestyle. Therefore to sum up this book has everything from how to love yourself, embrace what's been given to you and use your own power to achieve success no matter what life's unpredictability has thrown at you. Like I said...I think this book is really for all to read.” – Tammy Neal Amazon.com Reviewer Launch of the Swirl Power Movement THE BOOK

4. The Book Just Because I’m Mixed Doesn’t Mean I’m Confused: Empowering Within and Discovering Your Hairitageis the guide that every biracial adult wished was available in their younger years. It’s also the book that every parent of a biracial child has sought after in order to gain insight on the issues that their children may face. Svenya opens up the often muted discussions of life with her own challenges of self identity, racism, depression, diabetes and a learning disability. Throughout the book, she advises on problem issues of biracial people, while adding her own self discoveries on how she overcame them all.

5. The Market The United States There are over 9million biracial or multiracial Americans in the US alone with California, Florida, Oklahoma, Texas and Washington reigning as having the highest rate of interracial marriages in the country. Beyond the Borders Expanding out of the US, the potential market reaches even further into international markets such as Europe and Africa. Interestingly enough, the largest ratio of recorded biracial children born is actually outside of the US with Britain noted as having the largest amount of interracial relationships in the world Additional Markets In addition to the millions of biracial children, there are the parents of these children that often times are faced with questions on how to raise a biracial child. As the number of multiracial adoptions rise, a fourth market of readers also emerges.

6. Racially Mixed People in America, Maria P.P. Root (Sage Publications, $66.95) (Text Book: Research Based Material) Mixed: My Life in Black and White, Angela Nissel, (Villard/$12.95) (Autobiography) Part Asian, 100% Hapa, Kip Fulbeck (Chronicle Books/$19.95) (Portraits) Beyond Black: Biracial Identity in America, Kerry Ann Rockquemore (Rowan and Littlefield Publishers, Inc/$26.95) (Collection of Experiences and Research Studies ) The Multiracial Experience, Maria P.P. Root (Sage Publications, Inc./$75.55) (Text Book: Research Based Material) Current Books AVAILABLE

7. While these pieces of literature are quite entertaining and informational, they don’t target the actual market that it discusses. Many of the books are for the parents of biracial children. Others are journals of experiences. The missing element is the direct communication to those that are affected the most- and in a way that doesn’t sound like textbook material. Just Because I’m Mixed Doesn’t Mean I’m Confused gives the reader a straight forward talk with a splash of humor that makes the book an easy read. Although the material deals with serious issues, it lightens the intensity to make the learning fun and interesting. The exceptions to the rule have been the two with the most media coverage. Of the mentioned books, Part Asian, 100% HapaandMixed: My Life in Black and Whitehave gained media attention from CNN and The Tyra Banks Show. These books compliment Just Because I’m Mixed Doesn’t Mean I’m Confused by showing the interest of readers looking for uncommon topics on race such as Kip Fullbeck’s book on the diverse faces of the Asian culture, and humor such as the hilariously written book by Angela Nissel. CLOSE… BUT NO CIGAR

8. BOOK OUTLINE “I knew the day had come when I finally got it right when my mother said to me, “Oh I love your hair like that! It’s not as greasy as it usually is!” She has a weird way of turning a compliment into an insult, but she meant well. Germans tend to say exactly what’s on their mind. Older German women tend to not care how it comes out.” -If These Strands Could Talk Part I: Your Hair I’ve Discovered My Hairitage and I’m Not Afraid to Flaunt It Part II: Your Spirit I Am Filled With Purpose I Know Who I Am and the Legacy That I Carry I Have Self Respect and I Share It with Others Part II: Your Destiny I Make the Ultimate Decision of How My Life Plays Out I Treat My Body As My Temple I Know How to Work the “Spot” Light Join The Movement Your Personal Journey of Discovery “…Part of it, is the feeling of having to explain our existence to others. On introduction, we are the only class of people that must do so and because no one else has to experience this, they really can’t empathize with how this makes us feel. “ -How to Answer the Question: “What Are You?”

9. Collection of Stories from the Journal Entry Submissions The sequel of the book will be followed by the confessionals of it’s readers. A showcase of the “mixed experience.” Biracial Hair Care and Styling The book every parent should have on caring for biracial hair and how to determine the best products. Will include explanations on how to find the right stylist, the difference in chemical perms, and funny words they may not be familiar with like “the kitchen.” The Faces of Swirl Power: A Photo Album of the Swirl Nation An artistic look at the multiethnic faces of the world. Again, photos will be collected by fans and published as a collector’s item. Parent’s Guide to Relating to Their Biracial Kids A collection of advice given by young adults to the next generation of parents of biracial children. The author will include advice on how to communicate to their children about their race and motivating them to live their dreams. Additional BOOK IDEAS

10. The Brand

11. SvenyaNimmons is the proud daughter of a German mother and African-American father. As a brown girl, growing up in the South with a Swedish name and a Southern accent, Svenyauses her talents as a marketing strategist, motivational author and branding specialist to bring positive and informative messages in a way that changes lives. Although Svenya’s first book project, she’s no stranger to public appearances and the marketing world. She has worked the stage as a pageant queen, model, dancer, emcee and guest speaker. A graduate of The University of South Carolina with a B.A. in Journalism and Mass Communications in 2000 with national credits in her field of advertising, Svenya has used her talents to uplift youth during workshops, leadership camps and promotional tours for several major brands such as Hanes, Wal-Mart, Dunkin’ Donuts and America Online. Guest Speaker Pageant Director Outreach Coordinator Women’s Empowerment Event Host Promotional Tour Manager Event Emcee Market Manager Media Coordinator Social Media Ghost Writer Editorial Writer

12. Media Coverage Radio The Ryan Seacrest Show (Nationally Syndicated) BBC London Radio (Nationally Syndicated) The Bev Smith Show (Nationally Syndicated) Blog Radio with Isidra Person-Lynn (Los Angeles, CA) Power 98 Morning Mad House (Charlotte, NC) The Mike and Trish Show (Lakeland, FL) Total Praise 360 (Dallas, TX) Online Press Wire Image Blended Unity Carib Press Cocoa and Crème RollingOut Urban Weekly (Atlanta Edition) Blended Unity The National Book Club Conference Appearances Love The Truth All-Star Weekend Launch Party (Downtown Los Angeles) Jefferson High School (South Central Los Angeles)

13. ERIQ LA SALLE BOOK LAUNCH PARTY WEST HOLLYWOOD, CA FEBRUARY 5. 2011 ORLANDO JONES ROBI AMELE ELISE NEAL ARCHIE KAO DUANE MARTIN

14. CARMELO ANTHONY ADDITIONAL CELEBRITY SUPPORTERS OBBA NAGATUNDA MATTHEW JORDAN SMITH HINES WARD Book Cover Photographer REV. MICHAEL BECKWITH HANK BASSETT

15. The Swirl Power Website and Community is the portal of the worldwide connection for biracial parents and children . The readers can also send in their journal entries from the book through the Swirl Power site. Site viewers may also purchase products through the affiliate programs. Such links provide apparel, hair and beauty products, children’s books and gifts specifically for the multi-ethnic consumer. The Swirl Power Phone App allows users to stay in touch with Svenya’s outreach while also getting the best hair care advice based on their answers to the “Discover Your Hairitage” survey. Online Workshops and Appearances in reference to the 3 series sections in the book: Your Hair, Your Spirit, Your Destiny. Hair Tutorial Videos Bringing the workshops into the comfort of their homes, viewers will be able to experience the tutorial information from the workshops. This, along with the workshops have the potential to be sponsored by a major hair care line in which product suggestions can be given within the content Giveawaysof promotional gifts and autographed books are given away for various contests. Online contests and submissions of stories encourage fans to participate in a dialog with the author in which their stories are shared. Submitted stories will be collected for the second book to be released. “This Is Me” Empowerment TourWorkshops and promotional appearances at ongoing events in which Svenya will represent select companies while hosting the following: motivational group exercises, “Discover Your Hairitage” workshops, direct product sales, invigorating panel discussions, promotional giveaways and product sampling. This Is Me Empowerment Tour Opportunities Additional

16. The Opportunities

17. Svenya has a secret that she’s dying to tell. A secret that would save you money and make you even more. Using Svenya to endorse a brand’s product provides benefits for everyone. Her unique combination of personal interaction with consumers all cultural backgrounds, looking for a brand to connect with them gives businesses an entry into the fastest, yet hardest market to target. The gift of product knowledge and personal contact is something that every brand attempts to make with consumers. This gives brands the ability leave an impact far greater than any other promotional effort. Why use celebrities who only pose for advertisements for your product, but know very little about it? What happens when their image gets negative press? How does that affect your sales? Instead, invest your marketing budget for a cause that gives you greater impact on your customers in a positive and personable way. No million dollar endorsement deal. Just a brand ambassador with a positive message that also has the support of many Hollywood celebrities. Why only give out product samples without 1-on-1 contact? How does this method make them a repeat customer? Instead, have your Brand Ambassador show your target customers why your product is needed for their lifestyle.

18. SVENYA CAN HELP BRANDS WITH HALF OF THEIR MARKETING EFFORTS ON ONE BUDGET

20. Direct feedback from consumers

21. Blogging, tweets, status updates

22. Promotional giveaways

23. Couponing

28. The following are the commitment features for the participating brands that would like to be involved with the empowerment tour that is guaranteed to change lives. Marketing Fee: A marketing fee will be the salary given to Svenya as your Brand Ambassador for personally representing your product to her audience and your consumer. This fee does not include travel arrangements for exclusively sponsored events. Any promotional materials to be shot are also at the expense of the client. Fees start at $4,000 per month with a minimum of a 6 month commitment. Product Sales: As a brand ambassador, it’s important to make the initial sale an informative sale. Committed clients agree to provide product at wholesale cost with the first order taken from the agreed upon marketing fee. While initial sales can be made at specific events and on the Swirl Power site, the following sales will go directly to the client ‘s regular retail locations. Promotional Products: Products given away at events and through online contests build up anticipation while also allowing brands to get direct feedback on their products. Svenya’s dialog with her consumers will give your product placement in a way that distinguishes you from your competitors. Product Knowledge: Help Svenya get the most useful and up-to-date product knowledge on your brand so that she can pass it on to your customers. At your discretion, educate her on the benefits and features of your product so that she can represent you with the best product knowledge possible. Commitment DETAILS