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2. Creating Content
that Google will
Love – Simple Steps
to Success!

3. You might have read some of my
articles on ‘why we need quality
content’, and because Google will soak
it up. So, I’m going to focus this article
on defining what quality content
actually is, as well as how to achieve in
just a few simple steps.

4. Google is no longer interested in material
that is simply stuffed with keywords,
content written for software spiders to
pick up, or articles that have been spun.
They are only interested in quality and
substance. That doesn’t mean that you
can’t use keywords and keyword phrases,
just that they need to make sense to the
human eye.

5. First Things First However
It really doesn’t matter if your material is
high quality, if you don’t have a
professional website to host it all. Or, a
site that keeps you busy with
maintenance, rather than creating more
quality content to keep your site current.

6. Fortunately, for anyone starting out, or
looking for a great site that is functional
and pleasant on the eye, there is
WordPress. They have more plugins than
Glade. You can even get one that
automatically deletes ads from your site
that have expired, so you don’t have to
spend the time scanning the site for
them.

7. Another popular plugin is the one that
will adjust the size of your
images…automatically, so you don’t have
to waste time doing that. Images that are
properly sized will help in loading pages
quicker, pleasing the visitor for not
having to wait too long.

8. WordPress also has some cool themes to
enhance your site. It’s all right there,
ready for you to take your site to a
professional level so you can host your
high quality content in style. It’s not just
about knowing how to make a website.
It’s about developing the right one.

9. Opinion Counts?
Yes, it does. Unfortunately, ours…not so
much. Of course we want to write what
we feel is best and most informative, and
that is true. I am not taking away from
that at all. However, it’s ultimately the
reader’s opinion on whether or not our
material is informative that counts when
it comes to growing our business.

10. This is a universal ‘rule’ in content
development. In other words, it really
doesn’t matter what type of site you
have, it would still apply. Take for
instance a review site.

11. It might feel good to write all positive
things about a product, because you
don’t want to write a negative piece.
However, the reader simply wants the
truth, and what real consumers are
saying about the item they are thinking
of investing in.

12. Weaving a Story to the Reader
Before you begin writing, or write again,
take a look at your favorite magazines
and articles in various publications. Do
you notice something in common with
them, even if the topic varies? They are
most likely weaving a tale to you, the
reader, just as though you were sitting in
front of the author hearing it live.

13. Great authors have a way of intertwining
real events and experiences into their
work, to capture and maintain the
reader’s attention. This is a good way for
you to build quality material, by inserting
reality into each piece. You might think
that your experiences aren’t newsworthy,
or pertinent to the topic, but you
probably know of one that would work.

14. For example, I have never been to Alaska,
so writing about working in a cold climate
might be tricky, if I don’t live in the deep
freeze myself. However, I have
experienced the furnace going out for a
few days, and can relate some techniques
we used to stay warm.

15. By inserting real experience, it lends a
hand in credibility, which is vital in
growing our business in the written
world.

16. Writing doesn’t Always come
Naturally
Let’s face it…not everyone is born a
natural writer. In fact, I was in carpentry
when I first decided to dive into affiliate
marketing. The main thing I wrote in that
career was sketches and invoices, not
exactly material that would sell.

17. Now, I can tell a story verbally, and I’m
very comfortable in doing so. Give me a
camera and let me go, and a podcast is
born. That comes natural to me, but
writing…not really. After a while, and
knowing that quality material is
important, I decided to outsource my
written word.

18. I learned a lot from a professional I
once hired. She explained to me one
day that it takes her 3 times longer to
research than it does putting it to print.
I was surprised to hear that, but gave it
a try. It was amazing that even with
knowing the topic very well, I could still
pick up more material by researching.

19. What you will learn is what other
people are saying, and what readers are
looking for. This helps in two ways.
First, you don’t want to be redundant.
And second, you can learn something
new.

20. The ABC’s of All Brilliant Content
The nice thing here, is that these basics
apply to any topic:

21. Research
No matter how well you know a topic,
diligent research will take your material
to the next level. Take notes, and insert
quotes and links that are relative to the
story you are telling.

22. Importance of an Outline
Put all your research into an outline, in
the order that you would like your story
to flow. It’s amazing how much easier it
is to write, when you have one.

23. It’s all Relative
Insert real experience and events so
your readers know that you are
connected to what you are trying to
convey. It will help them relate to you
and your material.

24. Get to the Point
Keep it short and sweet, with short and
engaging paragraphs, as well as strong
subheadings and bullet points. It breaks
up the monotony of long paragraphs
running together, for easier reading.

25. In Conclusion
This is the time for going through your
work as if you are the visitor. Make sure
it has a nice flow, and offers what they
are seeking. It also is a great time to
check for errors and typos.

26. You still might find writing to be a
challenge. But, you now have a guide
laid out for you. So, if you hire someone
to write for you, then you know what to
expect. Using these steps, you can
guide them to what you are looking for,
as well as when you are checking
through their work.

27. Well, these are my thoughts on it. If you
have any questions or comments,
please leave them in the comment box
below.