This document provides tips for using Twitter for business purposes. It discusses tweeting about sales and marketing, general company information, and attracting followers. Specific topics that can be tweeted about include events, sales, coupons, website content, industry news, staff, and customer support. Measuring the impact of tweets using analytics tools like Bitly is also recommended. The overall goal is to engage customers and drive sales through the strategic use of tweets.

2. Twitter Tips
For Business

3. If you are running a business – whether it
is Internet-based or local – you certainly
need additional promotion to reach more
people, prospective customers.
Harnessing the power of the Internet is
one cost-effective way to do
that. And, with the current domination of
online social media, it makes sense to
invest some time and effort particularly on
Facebook and Twitter – the leading social
media giants to date. We will discuss
specifically about Twitter in this resource –
on how to tweet for business.

4. We should begin our core discussion with
this threshold question: what should you
tweet about for your business?
Tweeting for business could be
challenging especially for beginners.
However, according to Anne-Marie
Concepcion, a reputable social media
marketing consultant, you can craft
follow-worthy tweets easier by
considering topics that fall in the
following three (3) general categories:

5. Tweeting about Sales and Marketing
What can you post under sales and
marketing topic? Since you are running
a business, your main goal is to
increase your return-on-investments
(ROI) and a tweet that has something
to do with any of the following has
been pr proven effective:

6. • Event sign-up – most especially if
you are hosting a free event (whether
virtual or in person), an event is worth
tweeting for business.
• Time-limited sales – do you have
a special offer? If so, you should inform
the twitterworld about that (you might
have 20% discount on all your products
or services that would last for only a
day or two).

7. • Coupon codes – in e-commerce, it
is a special set of letters or numbers
given to customers to obtain discounts
when they purchase. Is your business
offering discount coupons? Let your
potential customers know about it –
tweet it!

8. • Website specials – if you have
published new resources on your site
(any content that other Twitter users
might find them useful) they are worth
tweeting.
• Store/service special – what’s
your company’s latest special offering to
customers? Are you giving free samples
of your latest product? Again, that’s
worth a tweet!

9. Tweeting General Info
Tweeting general info is effective
for you to give valuable posts to
your followers. You can tweet about
the following:

10. • Industry news – what’s the latest
in your industry? If you are into web
development niche, you can tweet
about a newly-developed website
platform, latest on programming
languages, etc.

11. • Re-tweets – it is not always
about original tweets; you can also re-
tweet someone else’s post that you find
useful for your own followers.

12. • Ask questions – this is another
yet effective way to spark a
conversation and to make account more
active. It can also develop a stronger
relationship with your
followers, including your prospective
customers.

13. • Request help/suggestions –
are you organizing a special event for
your business? Ask suggestions from
people in the Twitter world and you will
be surprised with the results.

14. • Personal info – once in
awhile, you can tweet about personal
info as this creates an impression that
there is indeed a real person working
behind your Twitter account (not auto
generated) and it helps build online
credibility.

15. • Personal info – once in
awhile, you can tweet about personal
info as this creates an impression that
there is indeed a real person working
behind your Twitter account (not auto
generated) and it helps build online
credibility.

16. Tweeting Company info
Under this category, you can post topics
that have something to do with the
following:

17. • Product images/videos –
people might be interested about your
new products and they are worth your
tweets…even more effective when you
include images or videos with them.
• Staff – have you just hired new
staff or interns? Feature them on your
tweets!

18. • Customer support – you can
use your Twitter account to address
your customers’ needs. Via tweets, you
can provide answers to some questions
and offer assistance pertaining to your
product or service.

19. • Customer/client news – if you
are in web development niche you can
tweet about the newly-published
website you just created for a particular
customer.

20. • Product tips – customers are
always eager to learn about how to use
a particular product
efficiently, effectively, etc.
• Press mentions – have you just
submitted a press release? Was your
company’s name mentioned by a
particular press lately? Have you had an
interview with a press? Tweet them!

21. Attracting followers
There is no point investing your time and
effort on Twitter if you are not able to
build and increase the number of your
followers. It is useless to post tweets
without readers. You need to attract more
followers and the these below can help:

22. • Include your Twitter account
URL everywhere
whether you are sending an
email, submitting a press release or
content to article directories, include
your Twitter URL to generate more
followers.

23. • Write about your Twitter
feed – you can mention your Twitter
account in your press release content
or other promotional campaign.
• List your account in Twitter
directories – Twitter directories are a
useful way to find new followers. (Check
this list of some popular Twitter
directories)

24. • Get re-tweeted – another way of
getting new followers is to write tweets
that other would re-tweet. You can gain
more followers through the effort of
others. Remember, any tweet could go
viral).

25. • Adding Twitter
badges/buttons to your site –
adding a Twitter badge or button to your
site could bring more followers (your
website visitors might be interested to
follow you on Twitter so provide them an
easy way to do it.)

26. • Adding Twitter feed on your blog –
aside from Twitter badges or button you
can also add Twitter feed on your blog to
provide your visitors with updates on
what’s happening on your Twitter
stream, which could make them follow your
account and interact with you.
Note: If you find integrating your Twitter
feed code by yourself difficult, you can have
the option of sending the task to your web
developer to avoid your site getting
messed-up.

27. Measuring Your Impact
It is imperative that you understand how
and where your Twitter campaign is
going. Are you hitting your goal? Are you
getting there? Are you getting your return
on investments? Well, the best way to
know that is through some analytics tools
that measure the effectiveness of your
campaign. And you can use the following:

28. Bitly – is a free tool that allows you to
shorten and customize long URL of a
page you want to post on Twitter. In
addition to that, it also provides some
useful statistics on posts you tweet
such as the number of clicks. Thus, it
can give you some useful insights
about your Twitter campaign.