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From Athlete and Scientist to
          Industry:
What’s wrong with the current
 paradigm in Sports Nutrition

Stacy T Sims, PhD
BRIEF STORY
 Elite athlete struggling with fluid balance and nutrition on
  Worlds Course (early 2000s)
 PhD focus on fluid balance, sex differences, and separation
  of fuel from hydration (2002)
 Teammates in the field- separation of fluid from food:
  tailored macronutrient-carbohydrate intake from real food
  WITH fluid that works with physiology to hydrate (2002
  onwards)
 Pro and Olympic athlete consults to help with GI
  issues, cramping, power decline-> separation of fluid from
  fueling (2005 onwards)
 Concurrent lab research with field implementation to hone
  in specificity
EVOLUTION FROM CONSULTANT TO INDUSTRY
 2009: specific problem for TdFrance team
    GI distress, dehydration, lack of recovery

 Created solution of hydration vs fueling; tailored recovery
  (Acute and nightime)
 Private client offered to help bring the solution to the
  masses
 2012 (May) Launched OSMO: Hydration in the
  bottle, Food in the Pocket.
 You’re not Bonking, You’re Dehydrated!

    Too much focus on calorie and exogenous carbohydrate, not
     enough on keeping blood volume up for essential circulation
GOING FROM ONE TO THE MASSES
 The “haters” are a louder voice
 Palatability

 Pushing the paradigm shift

 Real science- marketing science is often louder and
  harder to “push back”
 WADA

 FDA
NUTRITIONAL SUPPLEMENTS OR REAL FOOD
          We are not as smart as Nature.
Supplementation should not be the answer, REAL
  FOOD is better

Physiology is inherently the same; different between
  men and women- compounded by menstrual cycle
  hormones, and alterations in energy metabolism
  during exercise.
PERFORMANCE ENHANCEMENT

   Ergogenic Aids: line between natural and illegal
       Top 2% is often misappropriated nutritional strategies
       Working with physiology and applied sciences for longer
        term performance gains and health
       Specificity of training is best
       Natural manipulation takes longer, but very effective
       Globalization of “immediate”

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Winning Recipes - Stacy Sims

  • 1. From Athlete and Scientist to Industry: What’s wrong with the current paradigm in Sports Nutrition Stacy T Sims, PhD
  • 2. BRIEF STORY  Elite athlete struggling with fluid balance and nutrition on Worlds Course (early 2000s)  PhD focus on fluid balance, sex differences, and separation of fuel from hydration (2002)  Teammates in the field- separation of fluid from food: tailored macronutrient-carbohydrate intake from real food WITH fluid that works with physiology to hydrate (2002 onwards)  Pro and Olympic athlete consults to help with GI issues, cramping, power decline-> separation of fluid from fueling (2005 onwards)  Concurrent lab research with field implementation to hone in specificity
  • 3. EVOLUTION FROM CONSULTANT TO INDUSTRY  2009: specific problem for TdFrance team  GI distress, dehydration, lack of recovery  Created solution of hydration vs fueling; tailored recovery (Acute and nightime)  Private client offered to help bring the solution to the masses  2012 (May) Launched OSMO: Hydration in the bottle, Food in the Pocket.  You’re not Bonking, You’re Dehydrated!  Too much focus on calorie and exogenous carbohydrate, not enough on keeping blood volume up for essential circulation
  • 4. GOING FROM ONE TO THE MASSES  The “haters” are a louder voice  Palatability  Pushing the paradigm shift  Real science- marketing science is often louder and harder to “push back”  WADA  FDA
  • 5. NUTRITIONAL SUPPLEMENTS OR REAL FOOD We are not as smart as Nature. Supplementation should not be the answer, REAL FOOD is better Physiology is inherently the same; different between men and women- compounded by menstrual cycle hormones, and alterations in energy metabolism during exercise.
  • 6. PERFORMANCE ENHANCEMENT  Ergogenic Aids: line between natural and illegal  Top 2% is often misappropriated nutritional strategies  Working with physiology and applied sciences for longer term performance gains and health  Specificity of training is best  Natural manipulation takes longer, but very effective  Globalization of “immediate”