Presentation slides from Andy Jamieson of Switched On Media, presented May 10, 2010 to AIMA.

1. Switched on Media SEO & Social Media 05/20/10 Switched on Media pty ltd - copyright

2. SEO vs Paid Search

3. SEO Defend current performance and build-out breadth and depth

4. SEO

5. Paid Search Defend current performance and build-out breadth and depth

6. Paid Search

7. Methodology

8. Influence on SERPS

9. SEO & Social are factors

10. Case Study One

11. Case Study One – Yellow Pages Free Pizza http://www.youtube.com/watch?v=zKwK7skiyQc

12. Yellow Pages Free Pizza

13. Yellow Pages Free Pizza

14. What is happening in the Pizza World

15. Take out How does your social campaign impact your wider business goals?

16. Case Study Two

17. Case Study One – Coke Happiness Machine http://www.youtube.com/watch?v=lqT_dPApj9U

18. Coke Promotion – coca cola homepage

19. Coke

20. Coke

21. Coke

22. Coca Cola

23. Coca Cola

24. Coca Cola CORPORATE

25. Take out What is your strategy across all marketing channels? How do they interplay & influence each other?

26. Matt Cutt’s TIPS for link building

28. What can I do today?

29. What can I take away? What is your strategy across all marketing channels? How does your marketing activities interplay & influence each other? How does your social campaign impact your wider business goals?