http://www.smartsimplemarketing.com Sydni Craig-Hart from Smart Simple Marketing shares some time saving tips that you can use to show your gratitude more consistently and go the extra mile for your referral partners.

1. “Use
Gratitude to
Grow Your
Business”
Sydni Craig-Hart
The Smart Simple
Marketing Coach
www.SmartSimpleMarketing.com

2. No Substitute for Gratitude
• We live in a modern, fast society
– Most of us spend a lot of time communicating via
text messages, emails, social media, etc.
– I now you are pressed for time.
However, there is NO substitute for grace and
expressing your appreciation in business!
www.SmartSimpleMarketing.com

3. Those Who Support Your Business
Efforts
• Make the time to stay in touch with them and
offer a heartfelt thank you
– Honor the relationship
– This encourages ongoing referrals
www.SmartSimpleMarketing.com

4. Why is this challenging?
• Service professionals are usually not nearly as
organized as they should be with their marketing
efforts
– If thanking someone who has referred business to
you or otherwise extending a helping hand in
growing your business is not on your radar, it’s not
likely that you’ll follow-up as you need to
www.SmartSimpleMarketing.com

5. In order to develop and maintain these
potentially lucrative relationships, it’s
important that you have systems in
place to stay in touch.
The following are a few tips on how you
can do just that:
www.SmartSimpleMarketing.com

6. Tip #1: Systemize Your Efforts
• Send a monthly letter to your referral partners
to let them know what’s new in your business
– Share a quick tip
– Articles from your blog
– Highlight new services
– Let them know you’re available to help them and
their network
www.SmartSimpleMarketing.com

7. Tip #2: Follow-Up
• Promptly follow-up (within 48 hours) on ANY
and ALL leads you receive
– Shows off your professionalism
– Makes it more likely for the new lead to hire you
www.SmartSimpleMarketing.com

8. Tip #3: Say Thank You
• Promptly send a thank you give to the referrer
to express your appreciation
– Your sign of gratitude will go a long way to make a
big impression with the referrer
– Will likely encourage them to send more business
your way
www.SmartSimpleMarketing.com

9. Tip #4: Refer Business
• Spend at least 15 minutes each week referring
business to someone else
– You will be seen as a Connector
– You will stay top of mind amongst your
referral circle
www.SmartSimpleMarketing.com

10. Tip #5: Power Partner Circle
• Create a Power Partner Circle by connecting
with complementary service professionals
– Have regular meetings (weekly or monthly) with
the specific purpose of referring leads to one
another
– Helping the same target market in different ways,
you are helping each other and you’re helping
your clients
www.SmartSimpleMarketing.com

11. Don’t Leave Nurturing Your Referral
Partnerships to Chance!
• Give it your focus and attention!
• It’s too easy these days to forget about gratitude and kindness
• Set yourself apart from your colleagues
– Going the extra mile to stay in touch with your referral
partners
– Showing your appreciation for the support they offer
You’ll see the difference as your business grows by leaps
and bounds!
www.SmartSimpleMarketing.com

12. Thanks for watching!
Visit www.SmartSimpleMarketing.com
NOW to pick up your FREE marketing
tools, including the free training “5
Simple Steps to More Clients, More
Visibility and More Freedom” and to
schedule a complementary “Business
Breakthrough” session with Sydni! Sydni Craig-Hart
The Smart Simple
Marketing Coach
www.SmartSimpleMarketing.com