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Objectives
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•
•
•
•
•
•

Why do some changes fail while others succeed?
Prosci ADKAR Model & The People Approach
Awareness
Desire
Knowledge
Ability
Reinforcement
Why do some changes fail while others
succeed? research with hundreds of organizations
After extensive

undergoing major change, it has been observed that the root
cause of failure is not simply inadequate communications or poor
training. Success is not to be found in excellent project
management alone, or even the best vision or solution to a
problem.
The secret to successful change lies beyond the visible and busy
activities that surround change. Successful change, at its core, is
rooted in something much simpler: How to facilitate change with
one person.
Prosci ADKAR Model
Knowledge
Desire

Awareness

Ability

CHANGE

Reinforcement®
Prosci ADKAR
•
•
•
•
•

Model – The People Approach

Awareness of the need for change
Desire to participate and support the change
Knowledge on how to change
Ability to implement required skills and behaviors
Reinforcement to sustain the change

 Understand the possibilities

Individuals make changes successfully when they have
the necessary Awareness, Desire, Knowledge, Ability
and Reinforcement.
Awareness of the need for change
Factors influencing Success
• A persons’ view of the current state
• How a person perceive problems
• Credibility of the sender of awareness messages
• The credibility of the sender of awareness messages
• The circulation of misinformation or rumors
• The contestability of the reasons for change
Awareness of the need for change
Building Factors
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•
•
•

Communication with all stakeholders
Access to information
An Event
An Observable condition / need

Resisting Factors
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•
•
•

Comfort with status quo
Credibility of messenger / instigator
Debate or denial that change is needed
Rumor machines & misinformation
Desire to participate & support the change
Factors influencing Success
• The nature of the change
o What change is & how it will impact each person

• The organization or environmental context for the change
o His or her perception of the organizations or environment that is subject to

change

• Each individual person’s situation
• What motivates a person
o Those intrinsic motivators that are unique to an individual
Desire to participate & support the change
Building Factors
•
•
•
•
•
•

Incentive for individual –personal gain
Risk - fear of consequences if don’t
Wish to belong
Willingness to follow a leader you trust
Alternative is worse
Face to face communication

Resisting Factors
• In comfort zone
• Fear of unknown
• Change not in individual’s self-interest

or values
• No answer to What’s in it for me?
• Negative history of change – personal
or organisational
• Individual situation
Knowledge on how to change
Factors influencing Success
• The current knowledge base of an individual
• The Capability of this person to gain additional knowledge
• Resources available for education & training
• Access to or existence of the required knowledge
Knowledge on how to change
Building Factors
•
•
•
•
•

Training & education
Experience
Access to information
Mentoring
Support to achieve

Resisting Factors
• Gap between current & required

knowledge
• Insufficient time
• Insufficient resources
• Capacity to learn
Ability to implement required skills & behaviors
Factors influencing Success
• Psychological Blocks
• Physical capabilities
• Intellectual capability
• The time available to develop the needed skills
• The availability of resources to support the development of
new abilities
Ability to implement required skills & behaviors
Building Factors
•
•
•
•
•

Ongoing practice
Time
Coaching/perceptorship
Access to required resources
Feedback

Resisting Factors
• Lack of time to develop skills
• Lack of support
• Psychological blocks – existing

behaviour contrary to desired
behaviour
• Limitations of individual ability
• Individual’s capabilities
Reinforcement

to sustain the change

Factors influencing Success
• The degree to which reinforcement is meaningful and specific
to the person impacted by the change
• The association of the reinforcement with actual
demonstrated progress on accomplishment
• The absence of negative consequences
• An accountability system that creates an ongoing mechanism
to reinforce the change
Reinforcement to sustain the change
Building Factors
•
•
•
•
•
•

Celebrations
Ongoing rewards/recognition
Feedback
Holding to account
Ongoing measurement
Ongoing accountability and resource to
embed change

Resisting Factors
• Reward not meaningful or associated

with achievement
• Absence of reinforcement
• Negative peer pressure to revert to old
ways
• Incentives that directly oppose change
Prosci ADKAR
Prosci ADKAR

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ADKAR Change Management Model

  • 1.
  • 2. Objectives • • • • • • • Why do some changes fail while others succeed? Prosci ADKAR Model & The People Approach Awareness Desire Knowledge Ability Reinforcement
  • 3. Why do some changes fail while others succeed? research with hundreds of organizations After extensive undergoing major change, it has been observed that the root cause of failure is not simply inadequate communications or poor training. Success is not to be found in excellent project management alone, or even the best vision or solution to a problem. The secret to successful change lies beyond the visible and busy activities that surround change. Successful change, at its core, is rooted in something much simpler: How to facilitate change with one person.
  • 5. Prosci ADKAR • • • • • Model – The People Approach Awareness of the need for change Desire to participate and support the change Knowledge on how to change Ability to implement required skills and behaviors Reinforcement to sustain the change  Understand the possibilities Individuals make changes successfully when they have the necessary Awareness, Desire, Knowledge, Ability and Reinforcement.
  • 6. Awareness of the need for change Factors influencing Success • A persons’ view of the current state • How a person perceive problems • Credibility of the sender of awareness messages • The credibility of the sender of awareness messages • The circulation of misinformation or rumors • The contestability of the reasons for change
  • 7. Awareness of the need for change Building Factors • • • • Communication with all stakeholders Access to information An Event An Observable condition / need Resisting Factors • • • • Comfort with status quo Credibility of messenger / instigator Debate or denial that change is needed Rumor machines & misinformation
  • 8. Desire to participate & support the change Factors influencing Success • The nature of the change o What change is & how it will impact each person • The organization or environmental context for the change o His or her perception of the organizations or environment that is subject to change • Each individual person’s situation • What motivates a person o Those intrinsic motivators that are unique to an individual
  • 9. Desire to participate & support the change Building Factors • • • • • • Incentive for individual –personal gain Risk - fear of consequences if don’t Wish to belong Willingness to follow a leader you trust Alternative is worse Face to face communication Resisting Factors • In comfort zone • Fear of unknown • Change not in individual’s self-interest or values • No answer to What’s in it for me? • Negative history of change – personal or organisational • Individual situation
  • 10. Knowledge on how to change Factors influencing Success • The current knowledge base of an individual • The Capability of this person to gain additional knowledge • Resources available for education & training • Access to or existence of the required knowledge
  • 11. Knowledge on how to change Building Factors • • • • • Training & education Experience Access to information Mentoring Support to achieve Resisting Factors • Gap between current & required knowledge • Insufficient time • Insufficient resources • Capacity to learn
  • 12. Ability to implement required skills & behaviors Factors influencing Success • Psychological Blocks • Physical capabilities • Intellectual capability • The time available to develop the needed skills • The availability of resources to support the development of new abilities
  • 13. Ability to implement required skills & behaviors Building Factors • • • • • Ongoing practice Time Coaching/perceptorship Access to required resources Feedback Resisting Factors • Lack of time to develop skills • Lack of support • Psychological blocks – existing behaviour contrary to desired behaviour • Limitations of individual ability • Individual’s capabilities
  • 14. Reinforcement to sustain the change Factors influencing Success • The degree to which reinforcement is meaningful and specific to the person impacted by the change • The association of the reinforcement with actual demonstrated progress on accomplishment • The absence of negative consequences • An accountability system that creates an ongoing mechanism to reinforce the change
  • 15. Reinforcement to sustain the change Building Factors • • • • • • Celebrations Ongoing rewards/recognition Feedback Holding to account Ongoing measurement Ongoing accountability and resource to embed change Resisting Factors • Reward not meaningful or associated with achievement • Absence of reinforcement • Negative peer pressure to revert to old ways • Incentives that directly oppose change