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Haribo por Stella Lenz para aulas de alemão no Baukurs

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Haribo por Stella Lenz para aulas de alemão no Baukurs

  1. 1. HARIBOHaribo ist ein deutscher Süßwarenhersteller mit Sitz im BonnerStadtteil Kessenich.Die Unternehmensbezeichnung leitet sich aus den beidenersten Buchstaben seines Vor- und Nachnamens sowie denersten beiden Buchstaben des Standortes her (Hans RiegelBonn).• HARIBO = Hans Riegel Bonn
  2. 2. GESCHICHTE1920  Haribo wurde von Hans Riegel in Bonn gegründet1922  Der Tanzbär erblickt das Licht der Welt1923  Der erste Firmen-PKW für die Kunden1925  Die erste Lakritzherstellung.30er-Jahre  Der TEDDYBÄR und ein genialer Werbeslogan
  3. 3. GESCHICHTE1945-1950  Der Generationswechsel1960  Die GOLDBÄREN erblicken das Licht der Welt1962  HARIBO wirbt erstmals im TV1967  Die GOLDBÄREN werden als Warenzeicheneingetragen1978  Die GOLDBÄREN wechseln die Form1989  Die GOLDBÄREN wechseln die Farben
  4. 4. GESCHICHTE1991  Thomas Gottschalk tritt für HARIBO an2003  HARIBO: vertrauenswürdigste Süßwarenmarke Deutschlands2006  Bonn ehrt Paul Riegel2007  85 Jahre HARIBO GOLDBÄREN!2008  Werbung, die (sich) abhebt2009  Die SAFT GOLDBÄREN erblicken das Licht der Welt2009-2010  HARIBO wird Mobil2010  HARIBO erhält eine neue Unternehmensstruktur
  5. 5. WUSSTEN SIE...• ...dass HARIBO an 15 Produktionsstandorten in 10 europäischen Ländern produziert, darunter 5 nationale Standorte? – Standorte: Bonn, Solingen, Neuss, Mainberheim, Wilkau-Haßlau• ...dass HARIBO weltweit über 6.000 Mitarbeiter, davon alleine 3.000 in Deutschland beschäftigt?• ...dass HARIBO mit eigenen Vertriebsniederlassungen in 22 Ländern vertreten ist? – Danmark, Holland, Frankreich, England, Schweden, Österreich, USA, Norwegen, Italien, Finnland, Spanien, Belgien, Tschechien, Ungarn, Türkei, Polen, Russland, Slowakischen, Australien, Portugal
  6. 6. WUSSTEN SIE...• ...dass die seit 1991 bestehende Werbepartnerschaft mit Thomas Gottschalk die längste der Welt ist?• ...dass pro Tag weltweit 100 Millionen GOLDBÄREN produziert werden?• ...dass die Kette aus allen GOLDBÄREN einer Jahresproduktion mit einer Länge von 160.306 km vier Mal den Erdball umrunden würde?• ...dass die Lakritzschnecken einer Jahresproduktion aufgerollt und aneinandergereiht von der Erde zum Mond und zurück reichen würden? Das sind 468.000 km.• ...dass der HARIBO-Werbeslogan mit 98% den höchsten Bekanntheitsgrad aufweist?
  7. 7. FERTIGUNG• Vor 1980er-Jahren: Gummi arabicum – andere Konsistenz und vermittelten ein anderes Kau- und Geschmackserlebnis• Seit 1980er-Jahren: Gelatine, Stärke oder Agar-Agar, „Sauren Gurken“ oder „Kirsch-Cola“
  8. 8. PRODUKTE• HARIBO: traditionelle Gummi• HARIBO Chamallows: Marshmallows• MAOAM: Kaubonbon• Sonderartikel: Werbung und Souvenir• Ed v. Schleck mit Haribo: Eis
  9. 9. HARIBOTOP 10 BEUTEL: 1. Goldbären 2. Color-rado 3. Tropifrutti 4. Phantasia 5. Saft goldbären 6. Lakritz schnecken 7. Happy cola 8. Pico-balla 9. Konfekt 10. Mini COLOR-RADO
  10. 10. HARIBO Chamallows
  11. 11. MAOAMDas beliebteste Kaubonbon Deutschlands!
  12. 12. SONDERARTIKELHARIBO-Produkten als Werbemittel
  13. 13. Ed von Schleck mit HARIBO Das cremige Eis mit Vanillegeschmack und Erdbeersauce
  14. 14. WERKSVERKAUF IN DEUTSCHLAND• Bonn: – Friesdorfer Str. 121, 53175 Bonn• Sollingen – Wuppertaler Straße 76, 42653 Solingen• Mainbernheim – Gebr. Schmidt Straße 14, 97350 Mainbernheim• Wilkau-Hasslau – Haaraer Straße 7 – 13, 08112 Wilkau- Haßlau• Online! – https://onlineshop.haribo.com/
  15. 15. MUSÈE DU BONBON HARIBO• Uzès, Frankreich
  16. 16. DANKE!

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