Mobile ecommerce is becoming increasingly important as more people shop using smartphones. A survey showed mobile commerce sales in the US grew 56% from 2012 to 2013, reaching $38.84 billion. By 2017, mobile commerce sales in the US are expected to reach $108.56 billion. India is also seeing tremendous growth in mobile users, with 150 million urban users and 32 million rural users expected by June 2014. For businesses, mobile commerce allows them to reach more potential customers efficiently since most web traffic now comes from mobile devices. People can shop from their mobile devices anywhere and at any time.