The document discusses the rise of algorithms and their future impact on consumer insight. It provides an introduction to algorithms and describes how growth in data, cloud computing, and smartphones have enabled their increasing use. Current applications of algorithms include sentiment analysis, topic tagging, clustering, and identifying influencers. The future holds potential for more accurate monitoring, messaging, targeting, and collective knowledge. While algorithms are increasingly capable, human judgment will always be essential.

1. THE RISE OF ALGORITHMS:
Their Future Impact on Consumer Insight
STEPHEN CANDELMO | SYNAPSIFY, INC. | CEO

2. RISE OF ALGORITHMS
AGENDA
• Introduction
• Algorithms 101
• Current Uses and Industries
• Marketing and Voice of Customer Insight
• What Does the Future Hold?
• Key Take Aways
• Q&A

3. RISE OF ALGORITHMS
INTRODUCTION
• CEO and Co-Founder
• CEO and Co-Founder
• Corporate Technology Attorney
• Member of WOMMA Legal Committee

4. WHAT IS AN
ALGORITHM

5. SET OF RULES
“IF X, THEN Y”

10. ALAN TURING

11. Source: 2012 UC Berkeley
MOORE’S LAW AND
GROWTH OF DATA

12. Source: Yankee Group
CLOUD COMPUTING:
ACCESS AND AFFORDABILITY

13. SMARTPHONES: EXPLOSION
SOURCE: FORBES

18. ]
THE RISE OF MACHINESRISE OF MACHINES

20. ]
THE RISE OF MACHINES
CURRENT USES

21. ]
THE RISE OF MACHINES
CURRENT USESSENTIMENT

22. ]
THE RISE OF MACHINES
TAGGINGS

23. ]
THE RISE OF MACHINES
CURRENT USESTOPICS AND ENTITIES
CLUSTERING

24. ]
THE RISE OF MACHINES
CURRENT USESINFLUENCERS

25. ]
THE RISE OF MACHINES
CURRENT USES
THERE IS MORE
TO DISCOVER…

26. ]
THE RISE OF MACHINES
CURRENT USES

27. ]
THE RISE OF MACHINES
CURRENT USES
I SEE ROI IN YOUR FUTURE…

28. “I INTEND TO LIVE FOREVER,
OR DIE TRYING”
GROUCHO MARX

29. GROUCHO MARX
CONSUMERS THAT FLOCK
TOGETHER…

30. GROUCHO MARX
CONSUMERS THAT FLOCK
TOGETHER…
EMOTIONS ARE A RAINBOW
OF COLORS…

31. GROUCHO MARX
CONSUMERS THAT FLOCK
TOGETHER…
PSYCHOGRAPHICS

32. GROUCHO MARX
CONSUMERS THAT FLOCK
TOGETHER…QUALITY MATTERS

33. ]
THE RISE OF MACHINES
CURRENT USESMORE ACCURATE MONITORING
MESSAGING AND TARGETING

34. THE RISE OF MACHINES
CURRENT USESMORE ACCURATE MESSAGING
AND TARGETING
ACTIONABLE RECOMMENDATIONS

35. THE RISE OF MACHINES
CURRENT USESMORE ACCURATE MESSAGING
AND TARGETING
COLLECTIVE KNOWLEDGE
COLLECTIVE KNOWLEDGE

36. ]
THE RISE OF MACHINES
CURRENT USES

37. THE RISE OF MACHINES
CURRENT USESHUMAN JUDGMENT ESSENTIAL…WILL ALWAYS BE ABOUT BALANCE…

38. ]
THE RISE OF MACHINES
CURRENT USESHUMAN JUDGMENT ESSENTIAL…

39. ]
THE RISE OF MACHINES
CURRENT USES
TAKE AWAYS

40. RISE OF ALGORITHMS
TAKE AWAYS
• Algorithms Are All Around Us
• Big Data and Computational Power Driving
Innovation
• Current Uses…Only the Beginning
• The Future is Bright
– More accurate measurement, messaging and consumer
insight
– Predictive outcomes and recommendations
• Human Involvement is Still Essential

41. THANK YOU!
Stephen Candelmo @scandelmo
scandelmo@gosynapsify.com
www.gosynapsify.com @synapsify