Millennials 101

SYRF Regional Training Institute San Francisco Millennials 101 Who they are and why it matters Neil Spears February 9, 2008

Who are we? ,[object Object],[object Object],[object Object]

Purpose ,[object Object],[object Object],[object Object],[object Object]

Millennials ,[object Object],[object Object],[object Object],[object Object],Source: “Digital Kids: Who They Are, How They Learn” http://www.apple.com/education/digitalkids/

Generational Gap Baby Boomers Gen X Millennials 1982 2002

Generational Gap Baby Boomers Gen X Millennials

Generational Gap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Beloit College “Mindset List,” Classes of 2002-2007

7 Core Traits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Special ,[object Object],[object Object],[object Object],[object Object],[object Object]

2. Sheltered ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. Confident ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. Team-Oriented ,[object Object],[object Object],[object Object],[object Object]

5. Conventional ,[object Object],[object Object],[object Object],[object Object],[object Object]

5. Conventional ,[object Object],[object Object],[object Object]

6. Pressured ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6. Pressured ,[object Object],[object Object],[object Object],[object Object],[object Object]

6. Pressured ,[object Object],[object Object],[object Object],[object Object]

7. Achieving ,[object Object],[object Object],[object Object],[object Object],[object Object]

7. Achieving ,[object Object],[object Object]

Technology & Identity Source: Draft Brandeis Study, “Jewish Life on the American College Campus: Realities and Opportunities,” (2004), citing Sherry Turkle (1995) “ For contemporary college students, identity is multiple and distributed like a set of ‘windows’ on a computer screen, and being Jewish is just one among many self identities.” The integration of technology into daily life translates well into Millennials’ identity.

Religion Source: “OMG! How Generation Y is Redefining Faith in the iPod Era.” - 4/11/05. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Religion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What does it all mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What does it all mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you ,[object Object],[object Object]

Millennials 101

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Millennials 101