1. M otivation …

2. T hanks Rashmi Sinha [CEO and Co-founder, Slideshare] Kenney Jacob [CTO and Co-founder, MobME] David Preston [Reader In Information Management, UEL] Knowledge Dock [Enterprise development service, UEL] Parag Shah [CEO, Art-Switch, UK]

4. D o you really want to start ? Are you sure ? 4%

5. Who am I? What are my skills ? Am I a risk taker ? Do I have the Domain Knowledge? Can I manage a Team ? What's my buffer Time? 7%

6. S olve ONE problem completely 12.5%

7. S tartups need speed? Small And Flexible Quickly change direction Reduce Time To Market 15%

8. A gile Development Best Development method for a startup to withstand. Worry About Scaling Later. Proceed with what you have in hand now. 19%

9. T hinking perception A great way to build software is to start out by solving your own problems. You'll be the target audience and you'll know what's important and what's not. The key here is, understanding that you're not alone. If you're having a problem, it's likely that many others are in the same boat. 24%

10. W hat to Build ? Conventional wisdom says that to beat your competitors you need to one-up them. If they have four features, you need five. Start with less features. “ Do less than your competitors to beat them” (Getting real, 37 Signals) Solve the simple problems and leave the hairy, difficult, nasty problems to everyone else. Instead of oneupping, try one-downing. Instead of outdoing, try underdoing [Source: http://gettingreal.37signals.com/ch02_Build_Less.php ] 28%

11. F eatures Launch Anatomy " We Don't Want a Thousand Features ” (Steve Jobs- Founder, Apple ) Remember Twitter Story (it has 752 % growth in last year) [Source: www.theweek.com] Build something you can manage (easy to make profit, harder to maintain) Ask people what they don’t want 35%

12. E xecution is the Key 39%

13. I dea Mapping Share your Idea, Discuss the pros and Cons. Fine Tune it. Two heads are better than one. 48%

14. T ools: Mindmeister 58 %

15. T ools: Visual-Mapping 60 %

16. F ive Simple things a startup can do ☻ Build Up Your Own Profile ☻ Participate Locally ☻ Start a company Blog ☻ Videos and PPTs ☻ Submit in startup listing websites 61 %

17. F ive Simple things a startup can do ☻ Build Up Your Own Profile ☻ Participate Locally ☻ Start a company Blog ☻ Videos and PPTs ☻ Submit in startup listing websites You can promote yourself as a means of promoting your company. By this you can create trust, reputation and thought leadership. [Source: http://www.instigatorblog.com/5-marketing-tools-every-startup-should-use/2008/01/02/ ] 62 %

18. F ive Simple things a startup can do ☻ Build Up Your Own Profile ☻ Participate Locally ☻ Start a company Blog ☻ Videos and PPTs ☻ Submit in startup listing websites You need not to go Silicon Valley to participate a meeting. You can participate locally within the startup community and thus you can build goodwill among the local peers. [Source: http://www.instigatorblog.com/5-marketing-tools-every-startup-should-use/2008/01/02/ ] 64%

19. F ive Simple things a startup can do ☻ Build Up Your Own Profile ☻ Participate Locally ☻ Start a company Blog ☻ Videos and PPTs ☻ Submit in startup listing websites Blog is an effective way to build BUZZ Company blog represents the voice of the company. You can include your stories, success path, working style, playground via official blog. [Source: http://www.instigatorblog.com/5-marketing-tools-every-startup-should-use/2008/01/02/ ] 67%

20. F ive Simple things a startup can do ☻ Build Up Your Own Profile ☻ Participate Locally ☻ Start a company Blog ☻ Videos and PPTs ☻ Submit in startup listing websites Startups can use video quite easily to get viral attention. If you add some humor, it works well . [Source: http://www.instigatorblog.com/5-marketing-tools-every-startup-should-use/2008/01/02/ ] 68%

21. F ive Simple things a startup can do ☻ Build Up Your Own Profile ☻ Participate Locally ☻ Start a company Blog ☻ Videos and PPTs ☻ Submit in startup listing websites There are certain website where you can submit your startup information for getting better visibility. Some of them are ☻ Techcrunch.com ☻ Mashable.com [Source: http://www.instigatorblog.com/5-marketing-tools-every-startup-should-use/2008/01/02/ ] 70%

22. S tartup listing websites 70%

23. S tartup listing websites (continue) 71%

24. C ollaboration Tools Base camp 75%

26. N eed Advisors !!! Find Good Mentors Join Local Entrepreneurship Clubs 85% Dius.gov.uk [www.ipo.gov.uk]

27. I nvestors It’s a Different Game Altogether. Beyond the Scope of This Presentation BUT 90%

28. I ncubators [Business incubators are programs designed to accelerate the successful development of entrepreneurial companies through an array of business support resources and services – Wikipedia] 97%

29. NO C onclusion to be continued … 100% “ The woods are lovely, dark and deep. But I have promises to keep, and miles to go before I sleep” – Robert Frost

30. Q uestions & Clarifications