This document provides an overview of a product launch presentation by Steven Zwerink. It discusses the challenges of commercializing products, DSM's product launch process, and their product launch toolkit. DSM's marketing office provides services like support, challenges, building business cases, guiding projects to market, facilitating launches, and providing tools to help internal teams launch 20 projects that aim to generate 1 billion euros from innovation. The presentation notes that product launches face difficulties like customer adoption barriers, business model selection, targeting the right customer segments, and determining pricing and promotion strategies.

1. Product Launch
DSM Marketing Office
Steven Zwerink

2. Three topics
• Challenges in commercialization
• DSM Product Launch
• The Toolkit

3. What is it that I do?

4. Internal Marketing Consultant

5. Internal Marketing Consultant
1.000.000.000 euro from innovation

6. Internal Marketing Consultant
1.000.000.000 euro from innovation
20 projects

7. Internal Marketing Consultant
1.000.000.000 euro from innovation
20 projects
Guide to the market

8. Internal Marketing Consultant
1.000.000.000 euro from innovation
20 projects
Guide to the market
Team of professional marketeers

9. 1. Product Launch Challenges

10. 1. Product Launch Challenges
at and easy?
produc ts gre
laun ching
What makes

11. 1. Product Launch Challenges
at and easy?
produc ts gre
laun ching
What makes
What makes launching products challenging
?

12. Customers saying no

13. Identifying where is the value in the value chain?

14. And how do you capture this value?

15. Customers facing adoption barriers

16. Which business model do you choose?

17. Which segments do
you target?

18. Is the product tim e to market sensitive?

19. What will be you pricing strategy?

20. How do you promote your product?

21. Should you establish a partnership?

22. 2. DSM Product Launch

23. DSM Marketing Office

24. DSM Marketing Office
E-Business Excellerate

25. DSM Marketing Office
E-Business Product Launch Excellerate

26. DSM Marketing Office
E-Business Product Launch Excellerate
Life Sciences Material Sciences

27. 2. DSM Product Launch

28. 2. DSM Product Launch
What do we do? Which se
rvices do we provide?

29. 2. DSM Product Launch
What do we do? Which se
rvices do we provide?
Support

30. 2. DSM Product Launch
What do we do? Which se
rvices do we provide?
Support Challenge

31. 2. DSM Product Launch
What do we do? Which se
rvices do we provide?
Support Challenge Build

32. 2. DSM Product Launch
What do we do? Which se
rvices do we provide?
Support Challenge Build
Guide

33. 2. DSM Product Launch
What do we do? Which se
rv ices do we provide?
Support Challenge Build
Guide Facilitate

34. 2. DSM Product Launch
What do we do? Which se
rv ices do we provide?
Support Challenge Build
Guide Facilitate Provide

36. 3. The DSM Product Launch Toolkit
Sorry, this is still confidential,
but please contact me if yo u want to know more

37. Any questions?

38. Thank you
This slideshow was made by @szwerink