Brands are well-known names of individual
companies or products i.e. GODIVA, Emirates
Airlines and Nike.
A strong brand will allow a business to
differentiate itself from its rivals.
Building brand awareness helps customers
recognize what a company offers, their name
and their products/services amongst many
Brand development increases the power of a
name or logo to gain higher sales.
Brand loyalty is the willingness of consumers to
purchase the same brand repeatedly.
5. Types of Branding
6. Cost Based
Cost –plus pricing
Going – rate pricing
7. International Marketing
A business of an appropriate size, offering
suitable products will want to expand
internationally as this opens up a huge
new potential market for their products.
in the home market
Cultural and language
E-commerce is using electronic networks in the buying and
selling of products.
Two main forms:
Business to Business (B2B)
Business to Consumer (B2C)