Presentation on dynamic digital signage coding and integration originally delivered at ScreenMediaExpo on 5th May 2010. Examples from DOOH campaigns with Clear Channel, JCDecaux and Titan.
2. Introductions – Tim Harvey Product Consultant at Dynamax Technologies Ltd (6+ Years) Facilitated DOOH network deployments with Clear Channel, Titan Outdoor and JCDecaux ‘leg work’ includes UK, US, Finland, Spain, Norway, Chile, Argentina, India Making digital signage work involves more than just installing scheduling software etc. Need to “go the extra mile”.....
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4. Why? A high impact light box costs 10% of a Digital panel http://www.onlinedisplaystore.co.uk/ http://www.tunitmedia.com/
5. The USP for Digital Signage Environmentally Intelligent (E.I.) Updates instantly
7. I want to show you this is Easy 3rd Party Device 3rd Party Data Pulling it together on screen – no matter what software platform you have.
8. Environment Intelligence = 10 Human Senses Sight Touch Hearing Balance and acceleration Direction Kinesthetic sense Taste Smell Temperature Pain http://en.wikipedia.org/wiki/Sense
51. Challenges Camera Suppliers Character Recognition Technology DVLA database Oil data table somewhere... Lots of developers and 3rd party agencies could need to be involved Time Budget But here’s how simple it was (Prototype):
62. Important Failure Modes No Output from Sensor Device Incorrect Output from Sensor Device Data server down Incorrect / Null output from Data Server Internet / Network Access Fails Playout Device Memory / App Crash Make use of Dumbers!
63. Dumbers Dummy list of text/pictures/numbers to use in the event of data/device outage
65. What we’ve learned For every human sense, there’s a screen sense These sensors are easy to get data from This data is easy to get on screen It’s simple to mix your sensor data with other data Get creative, but Test, test and test again.
66. Summary This advert needs YOU , because YOU need to take this information away and start putting together some compelling sensory and data integrated advertising campaigns Result = We can all come back next year and be proud of building a real digital advertising medium.