People are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Year after year, consumers have digitalized their media consumption and online now dominates. This is a clear argument for ensuring online and social media media gets a greater share of a business's advertising spend and attention. Many automotive dealerships are responding to this and using owned social media channels to improve relationships with their existing customers. And the same platforms being used to build community and engage supporters – Facebook, Twitter, Instagram – can also successfully attract new customers and generate sales. Here'e how social marketing can drive sales.

1. Why Dealers Who Neglect Social Media
Are Leaving Money on the Table
"

2. Your customers are spending more time online
– reading blogs, watching online TV and
interacting on social media – than ever before.
Source: Global Web Index

3. Many businesses are using owned social media
channels to improve relationships with their
existing customers.
The same platforms used to build community and engage
supporters can attract new customers and generate sales.

4. Effective social marketing is about leveraging
your current customers to reach new audiences.
Empower customers to drive your message outwards –
provide them the platform to activate and advocate you to
their own network.
Source: Deloitte Consulting LLC

5. Why is leveraging recommendations important?
Our friends
and family are
trusted and
strongly
motivate
purchasing.
Source: Nielsen Report: Consumer Trust in Advertising

6. TODAY’S AGENDA:
Actionable examples of how social marketing can help
dealerships activate their current consumer-base to attract
new customers, increase their market share, and outshine
their competition.
TACTICS:
1. Gathering and Broadcasting User-Generated Content
2. Social Event Technologies Increase Your Event
Sponsorship ROI
3. Lead Collection with Contests or Promotions

7. TACTIC 1:
Gathering and Broadcasting User-
Generated Content

8. Many major brands are not only incorporating
consumer content into their advertising, but
also using it in e-commerce or retail displays.
Dealerships can leverage customer photos
into into word-of-mouth endorsements to
reach new audiences and drive sales.

11. Why Photos?
Images see the highest interaction and
engagement rates on social media.
Source: Social Media Examiner

12. SUMMARY: Purchasing a car is a life event that
consumers want to capture and share. Give
them the platform to broadcast their moment.
Generate word-of-mouth endorsements from
current customers to increase brand loyalty,
grow meaningful digital engagement, and
drive new sales.

13. TACTIC 2:
Social Event Technologies Increase the
Return of Local Event Sponsorship

14. 93% of consumers believe events are more effective
than TV commercials, print or online ads, and radio.
Source: EventTrack Research Study 2014

15. 96% of consumers said participating in an
event made them more likely to purchase.
Source: EventTrack Research Study 2014

16. But for a lot of dealerships, the risks of event
sponsorship is too great - acquisition cost can
be high and difficult to measure.
Implementing social marketing platforms
lowers those risks by increasing
engagement and amplifying
recommendations in a measurable way.

17. Live Event Activations and Social Content Sharing
Branded event activations help sponsors bond
with live attendees and provide a way to amplify
reach and grow awareness.

18. Social Media Feed Displays
Services like Tint Up pull user generated and branded
content from various social networks into a display.

19. SUMMARY: Creating and sharing valuable and
relevant face-to-face and online experiences is
truly what creates loyal customers and helps
you make more money.
Using social platforms, harness the content
generated at sponsored events to reach and
engage wider online audiences and cultivate
future sales in a measurable way.

20. TACTIC 3:
Integrating Lead Collection into Sales
and Marketing Tactics

21. The buying process has changed, dealers must
focus on providing valuable experiences and
building long-term relationships.
Incentive-based lead collection activities can
be integrated into other strategies to
increase the probability that they will help
acquire new customers.

22. Apps make it easy to run sweepstakes, contests, and
promotions at events or online – find the right activity
for your dealership and audience.
Source: Wishpond

23. Socially integrated contests increase your reach even
more - allowing you to capture more leads.

24. SUMMARY: Lead generation and sales
techniques have undergone substantial
changes with the rise of new online and social
tools.
Execute on-site or digital activations using
contests or giveaways to generate leads
and start to build relationships with
potential consumers.

25. Contact Info
Full Name:
Company:
Job Title :
Email:
Joe Matthews
Tagkast
CEO and Co-Founder
joe@tagkast.com
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