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Tagkast - Social Activation Technology for Event Marketers

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Tagkast is an enterprise social marketing platform that event marketers use to engage with event guests, capture leads, and spread brand content on social media.

Tagkast's proprietary software is built around key motivators of consumer engagement and leads the event technology industry with unmatched rates of crowd participation, social sharing, and digital engagement.

Up to 95% of event guests engage with the portable tablet platform and on average 65% will share branded content to their personal social networks. The content that is shared – branded photos, videos, links – generates millions of additional brand impressions in an authentic, native way.

Learn more at www.tagkast.com.

Publicado en: Marketing
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Tagkast - Social Activation Technology for Event Marketers

  1. 1. TAGKAST INTRODUCTION Social Activation Technology for Event Marketers Engage Event Guests Ÿ Capture Leads Ÿ Create Live Social Content 12/9/14 www.tagkast.com 1
  2. 2. WHY TAGKAST? Up to 95% of event guests engage and, on average, 65% will share branded content to their personal social networks. As a leading provider of technology in the event marketing industry, our software generates unmatched rates of crowd participation, social sharing, and data capture 2
  3. 3. BRANDED LIVE SOCIAL CONTENT 3 The branded content consumers share serves as an implied endorsement of your product to all of their friends and family
  4. 4. HOW TAGKAST WORKS Tagkast seamlessly integrates into your event resulting in widespread participation and optimal live and digital brand exposure. Tablet platform successfully reaches more attendees resulting in more on-site consumer engagement. Software instantly brands the experience and facilitates on-site social sharing to Personal Facebook or Twitter accounts. The content is optimized for social display allowing you to pass authentic, brand messages in a scalable way. 4
  5. 5. THE USER EXPERIENCE Our patented software is designed to convert at events. We can get up to a 95% on-site participation rate and average 65% social share rates PHOTOS SURVEY EMAIL PHOTOS SURVEY EMAIL PHOTOS SURVEY EMAIL PHOTOS SURVEY EMAIL 1. View Branded Photo 2. Log into Your Preferred Social Media Account 3. Like or Follow Brand Social Accounts- Facebook or Twitter 4. Communally Tag Your Friends and Share Photo 5
  6. 6. ADDITIONAL ACTIVATION FEATURES Facilitate Contests and Sweepstakes Direct Brand Photo Album Streaming Low-Internet and Offline Mode E-Commerce and Content Link Sharing 6
  7. 7. LEAD GENERATION FEATURES Advanced lead generation capabilities are incorporated into the activation interface to fuel your sales pipeline with quality leads. High-conversion lead capture forms are embedded directly into the sharing process. Forms are fully customizable including the ability to uniquely set your terms of agreement. The information captured can be easily downloaded from the portal and synced into your CRM. 7
  8. 8. TAGKAST ADMIN PORTAL Increase your measurability and lower the risks typically associated with live event marketing through sophisticated, real-time reporting. 8
  9. 9. ACTIVATION SERVICES Software licenses or turnkey marketing programs (with staff and professional services) are available Tagkast’s platform is available in mobile and stationary activation installations designed to integrate into your event and maximize engagement and sharing. 9
  10. 10. PROVEN LIVE + DIGITAL RESULTS 2014 College Tailgate Series with GEICO LIVE ENGAGEMENT 3,201 Photos 2,316 E-mails Collected 482 New Facebook Fans DIGITAL RESULTS 6,746 Likes or Comments 1,253 Unique Tags 421,999 Impressions 10
  11. 11. PROVEN LIVE + DIGITAL RESULTS 2014 Down and Dirty Mud Runs and Obstacle Races with Subaru 1,725 Photos LIVE ENGAGEMENT 1,127 E-mails Collected 623 New Facebook Fans DIGITAL RESULTS 21,593 Likes or Comments 1,555 Unique Tags 1,021,896 Impressions 11
  12. 12. TRUSTED PLATFORM “Tagkast presents a unique opportunity for Subaru within this space. Through Tagkast's efforts, we are able to engage consumers beyond just our physical event activation, and our message is socially amplified. We are able to create engagement with consumers more so than we ever have been.” Tim Tagye, Promotions and Sponsorship Manager for Subaru of America 12

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