10 Years of RBFF State Marketing Workshops

1. A Decade of Delivering R3 Support to States
1
December 12, 2017

2. WORKSHOP SPONSORS
2

3. 3
Diamond Sponsors

4. 4
Platinum Sponsors

5. 5
Gold Sponsors

6. 6
Silver Sponsors

7. 7
Bronze Sponsors

8. 8
Donation

9. 10 YEARS OF WORKSHOPS

10. 10
2008 vs. 2017

11. State Marketing Workshop Attendance
11
40
60
80
100
120
140
160
2008 2009 2010 2011 2012 2013 2014 2015 2016
150
attendees
in 2016

12. 12
50
state agencies
registered

13. 13
Tools & Trends

14. RBFF State Agency Tools
14
2008 2017
Angler/Boat
er
R3
Resources
State R3 Program Grants
Webinars

15. 15
Trends in Participation and Demographics
2008 2017
Participation down 7% Participation up 3%
Youth participation important Youth participation important
Family plays a role Families are changing

16. 16
2008 2017
Less than 30% of participants are
female
Women (including Moms) play an
important role
4.9% Hispanics fishing participants 8.2% Hispanic fishing participants
Adults spend 8 hours a day on
screens
People fitting 22 hours of media
into 24-hour day with multiple
devices
Trends in Participation and Demographics

17. 10 YEARS OF RESULTS

18. Fishing Participation Up in 2016!
18
Participation up 8.2% in the last 5 years
Participation up nearly 20% in last 10 years
Highest participation # since 1991
USFWS 2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation
Americans age 16+

19. 19
Boating Participation Strong in Recent Years
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
160000000
2011 2012 2013 2014 2016
Source: NMMA
142M

20. 20
Fishing License Sales Up!
27,000,000
27,500,000
28,000,000
28,500,000
29,000,000
29,500,000
30,000,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
U.S Fishing License Sales
Source: USFWS
4.26%
increase
since 2005

21. 21
Boat Registrations Up!
Source: USCG
1st
increase
since 2009

22. 271K
registrations
State Lapsed Angler & Boater Programs
22
766K
licenses $25.4M
in revenue
for states

23. State License & Registration Referrals
23
3.54Mreferrals to state agency license
purchase pages
440Kreferrals to state agency boat
registration pages
Revenue calculated using 8% conversion rate from RBFF state agency programs, $23.76 avg. license cost and $37.42 avg. registration cost.
$8M
in revenue
for states

24. Education Grants
24
$330K
granted to state agencies in the last 3
years as part of State R3 Grants
Program
$83K
granted to state agencies in the last 2
years as part of George H.W. Bush
Vamos A Pescar™ Education Fund

25. 25
PROGRAM DIRECT STATE REVENUE
Lapsed Angler $15.63 million
Lapsed Boater $9.8 million
License Referrals $6.7 million
Registration Referrals $1.3 million
Total Revenue Generated for States
License and registration referral revenue calculated using 8% conversion rate from RBFF state agency programs, $23.76 avg. license fees and $37.42 avg. registration cost.
$33.4 millionTOTAL

26. 26
R3 +

27. 2015 vs. 2016, Source: RBFF & The Outdoor Foundation
ACTIVATING R3 STRATEGIES
TO ACHIEVE SUCCESS

28. 28
THANK YOU