Japanese Enterprise AR/VR/MR from HoloLab business

Japanese Enterprise AR/VR/MR
from HoloLab business
2018/11

Thank you for inviting me!!
Copyright HoloLab Inc. 2018 2TAVAR XR Summit Nov 12th

武仙(Takesen)
• 1975年生 43歳
• From 2000
Tech Marketing and Business Development
in international Semiconductor field for 13 years
• 2013/8 Setting up the community
TMCN - Tokyo MotionControl Netowork
• from TMCN community
• 2015/2 TMCN Association Co-founder Executive Head
• 2016/4 HoloMagicians (community) Co-founder
• 2016/6 for Our Kids Inc. Co-founder Director
• 2017/1 HoloLab Inc. Co-founder COO
@takesenit

TMCN is,
Open Networking Community on
3D Sensors and Devices
OpenNI Intel RealSense
LeapMotion
LEGO
Mindstorm EV3
THETAOculusRift
Kinect V2
For all who LOVES these affordable GADGETS
with open development environment
Robots
Sensors
Hololens

Back in May, 2015, the days in Taiwan!

Meetup at FabCafe Taipei

HoloLens Meetup in Taipei (2018/6)

Japanese Enterprise AR/VR/MR
from HoloLab business

What is MR(Mixed Reality)
• MR, Mixed Reality (複合現実感)
• MR includes AR(拡張現実感), and VR(実質現実、人工現実感)
https://en.wikipedia.org/wiki/Mixed_reality
Wording is not so important. “Who is saying something”.
Important : MR is a continuum,
and the rate of the mixture of the digital/artificial to the real
11HoloLab Inc. Confidential

Microsoft HoloLens
12Copyright HoloLab Inc. 2018TAVAR XR Summit Nov 12th

about Microsoft HoloLens
• The new form of Computing “Head mounted PC” from Microsoft
• Stand-alone operation with Windows 10
• MR(Mixed Reality:複合現実感) - the extremely new experience
• Digital contents can be placed, used freely in our REAL environment
• Typical Windows 10 apps (UWP) can be used
• Word/Excel/PowerPoint, Browser(Edge), etc…
• Price : Developer $3,000 / Commercial $5,000
• Market in
• Announcement : 2015/11
• US/Canada Release : 2016/4
• Japan Release：2017/1/18
13Copyright HoloLab Inc. 2018TAVAR XR Summit Nov 12th

2017/1/18 Establishment of HoloLab Inc.

Business
xR and Sensor technology
・Research
・System/Application planning and development
・Authoring, Seminar, Training, and Community management
Est 2017/1/18
Address Shinagawa, Tokyo JAPAN
Capital 17,000,000JPY (aprox $150K)
Director 5
Employee 16
MS MVPs 10
Web http://hololab.co.jp/
HoloLab Inc.

Strong team with talents
Copyright HoloLab Inc. 2018 16
Jan-2017
New members as of Apr-2018
TAVAR XR Summit Nov 12th

Tokyo HoloLens Meetup Vol.1 (2017/2/2)
Photo by 集合写真家 Masahiro TakechiCopyright HoloLab Inc. 2018 17TAVAR XR Summit Nov 12th
84 individual HoloLens owners/users gathered
Total amount of HoloLens = $252,000

The world realized by xR/HoloLens
• New generations computing (Collaborative Computing)
• Communication media : 2D > 3D
• New usage/application of existing system/data
• “Add New information Layer to human kind” “transcend time and space”

Successful growth in sales
TAVAR XR Summit Nov 12th Copyright HoloLab Inc. 2018 19
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
2017Q1 2017Q2 2017Q3 2017Q4 2018Q1 2018Q2 2018Q3 2018Q4
HoloLab Qtly Salesunit : JPY ($1=115JPY)
FY2017/11
$322,000
FY2018/11
> $1,000,000
(Nov : forecast)

our works

works by HoloLab
Entertainment/Broadcasting Design/Manufacturing
Medical/Healthcare Communication Drone/IoT/Cloud/etc.
Construction/Architect

Entertainment
• PR Contents「HOLO BUILDER™」
• Collaboration with professional CM 3DCG studio
• Small workers build various work in front of the player
https://www.youtube.com/watch?v=oXE5XmOVAWI
6/28-29 コンテンツ東京出展

Mixed Reality Broadcasting
(HoloLens and professional Camera)
Customer : NHK
Japanese National Broadcasting
[Challenge]
- Outdoor (direct sunlight)
- Live broadcasting
- Mixed reality
for their broadcasting VR system
- Huge size of Data
NHK1.5ch Digest movie: https://www.nhk.or.jp/ten5/articles/17/002994.html

Design, Construction, manufacturing
• AR CAD CLOUD / AR CAD CLOUD for BIM
• Converting CAD/BIM data automatically into Unity enabled data
Now:
3D CAD data checked in 2D Display
Our Solution :
3D data should be checked as 3D

AR CAD Cloud
https://youtu.be/A3sGW0ftA20

AR CAD CLOUD System Outline
26
①
Upload CAD Data
③
Download to
AR/VR device
CAD App/Browser
②
Auto Convert
in Azure Cloud
Copyright HoloLab Inc. 2018TAVAR XR Summit Nov 12th

• 3D Holographic Point Cloud concierge
for coworking space (Advanced Technology Lab)
by Recruit Technologies Co.,Ltd.
Communication with Mixed Reality

Coommunication with Mixed Reality
• Customer : ITOKI
128 years old, established furniture company
is trying to innovate their business with Mixed Reality
HOLO-COMMNICATION
augmented meeting system
https://youtu.be/QcHtHYIboR4

Training
• Customer : JR(Japan Railway) East Information System
• Point Maintenance training system (prototype)
Photo : Nikkei Busines Online「JR東日本がMicrosoft HoloLensで保全業務のプロセス改革に挑む」
https://special.nikkeibp.co.jp/atclh/NBO/17/microsoft0419/p15/

Medical: MR training app for surgery
http://blog.hololab.co.jp/entry/2017/11/09/104011
・3D Visualization of CT/MRI images
- Muscle memory - Experience based training
realizes more efficient learning
than the text/image based memory
・Telecommunication using HoloLens and
VR HMD (Windows Immersive),
and WebRTC for normal PC enables
remote training between several hospitals
・More information with less bulky monitors
in the operation room

Wide range of the market domains
with multiple scenario
- from de:code2018 Keynote
HoloLab has the same landscape with Microsoft world wide strategy
First line worker scenario

Customers domain (2018)
Total 25 pjs
• Domain is defined by the end user
• The project volume is not considered (project number only)
Manufacturing
Construction
Broadcasting
Advertisement

Usage scenario of the projects
Total 25 pjs
Operator Assistance
Training
Communication
Entertainment
Sales Assistance

Microsoft strategy for new market
3.7x larger population of
the potential user for
New style of computing
出展【Microsoft Tech Summit 2017】 KEY001 変化のとき、進化のとき ITイノベーションがもたらす価値
https://www.youtube.com/watch?v=KwYYykTHng0
Modern work place
Information workers
First line workers
3.3Billions of
prospective users

HoloLens/MR infiltrating steps
Copyright HoloLab Inc. 2018
Envisioning PoC Pilot Deploy
35TAVAR XR Summit Nov 12th

HoloLab Projects
0
2
4
6
8
10
12
14
HoloLab 2018 Projects by steps

More infiltration by HoloLab activity
1. Cultivate the new prospective customers to engage MR
2. Encourage the existing customers/partners for the next step
0
2
4
6
8
10
12
14
②
①

misc

General topics of Japanese xR Market
• VR
• Latest VR boom has started by Oculus Rift (2013)
• Rise of indie VR contents creators to realize their dream
• Fiction in Japanese anime can be real – Sword Art Online, Denno Coil, etc,etc,
• Not to be Gaming, but Entertainment
• Smartphone, and console game is too strong against VR Game
• Stationary VR seems to have its market
Starting from limited usage like exhibition,
and now some are tentative like VR Zone, VR Theater, etc.
• Consumer VR is not so booming (e.g. PSVR)
• Smartphone VR like cardboard has been replaced by stand-alone VR devices
(OculusGo, Mirage Solo, and HTC VIVE Focus)
• OculusGo has some sales in VR community

• VR (cont’d)
• Social VR is rising within the geeks
• VRChat (not only communicate, but live, sleep in, and get merry...)
• “Cluster”, the VR event system is welcomed
• “VRM”, the new 3D model format for avatars to be more portable
• “V-Katsu”, “Vroid”, the platform to create the casual 3D avatar
• Vtubers (Virtual YouTubers)
• 5000 VTubers are listed on the ranking service (2018/9)
• VR Live by 輝夜月(Luna Kaguya) has been successful
• 200 VR audiences with 5000 public viewing audiences at real theater
• Larger part of these activities are supported/accelerated by business
bodies like music entertainment companies,
and advertisement agencies

• VR
• VR business use is not so popular,
but some limited scenario is proposed
• Training
• safety training, evacuation training, operation training, etc..
• Visualization, Presentation
• Automotive Design, Construction design
• Social issues
• Disaster experience (Tsunami, fire)
• Dementia experience

• AR
• SuMaHo(Smartphone)AR was a kind of bored and skeptical
• PokemonGo and other smartphone game have its function, but,,,
• Visual-SLAM Technology (like ARKit/ARCore) enables smartphone to be a xR window
• AR in business with non-SLAM wearable glasses has some proposal, but
not so popular
• Google, Epson, Vuzix
• MR
• Microsoft HoloLens is widely expected to be the new tool for business
• Magic Leap One has been not in the market yet (US Only)
• Meta 2, ODG, and some others

You can be a part of the movement
THE POWERFUL BRIDGE MAKERS

With these community and technology
So now I’m sure that,,,
We CAN do
Something
interesting
TOGETHER!!!!!

Japanese Enterprise AR/VR/MR from HoloLab business

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