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7 Tips
!
Tak Miyata @takmiyata
!
Photo by Greg Tavarez - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/greggman/11989227554
The
of entering
Japanese market
for tech startups
If Sushi is the only thing you know about Japan, it
would be difficult to succeed in the Japanese market
Photo by Michael Saechang - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/saechang/16025058807
Today, I talk about 7 Tips of
entering the Japanese market
Photo by PentaxFanatiK - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/_f1guy68_/2229562991
#1 : Japan is the largest mobile App market
and has the highest ARPU
Photo by Joe Newman - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/cosmic_smudge/15461632928
Japan is the
Largest app
market
in the world
Source : AppAnnie
Photo by Luke Ma - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/lukema/15180024597
The 7Tips of entering Japanese market for tech startups
There’s a huge chance for any mobile startups
Photo by 401(K) 2012 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/68751915@N05/6355832769
i-mode, the world
first mobile
internet service,
started in 1999.
Photo by Joe Newman - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/cosmic_smudge/15461632928
Average commuting time in
Tokyo about 1 Hour in Tokyo.
#2 : TV Ad is one of the major ways to
promote a mobile App
Photo by Joe Newman - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/cosmic_smudge/15461632928
Others
18%
WoM
19%
Mobile Ad
27%
TV Ad
36%
TV Ad drove 11M
download of the
Fashion C2C App,
Mercari
Game News Crowd
Source : MMD Research
Photo by Bonnaf - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/bonnaf/3498642138
TV ad is still
Growing.
Photo by jamesjustin - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/jamesjustin/5896797843
The TV industry in Japan is still regulated and
dominatedby 5 nationwide channels
#3 : People Don’t use Credit Cards for payment
Photo by Yusuke Kawasaki - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/u-suke/100870738
Photo by Sean MacEntee - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/smemon/12696032183
Credit
18%
Cash
82%
Debit
30%
Credit
24%
Cash
46%
Cash payment
is still in the
majority.
Photo by Sean Jesslee Cuizon - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/eelssej_/2571227721
Sometimes, this is
a challenge for US
startups.
NFC payment is
popular already.
#4 : A Mobile
Messaging App,
LINE
is HUGE.
http://www.engadget.com/2012/03/05/navers-skype-competitor-line-crosses-20-million-mark/
560M Users
170M MAU
13B Messages/Day
1.8B Stamp/Day
Source : LINE Conference Tokyo 2014
Japanese
teens
communicate
via Stamps,
not via Text
via Voice.
The companies
can promote their
products or
services by
providing
Free stamps
(200k~).
Taxi Delivery Payment Music
http://markezine.jp/article/detail/21059
LINE does
Everything!
http://markezine.jp/article/detail/21059
#5 : Large incumbents may not be a good
market partner
http://www.engadget.com/2012/03/05/navers-skype-competitor-line-crosses-20-million-mark/
eBay, an online marketplace, partnered with NEC, a
tech conglomerate to enter the Japanese market in
2000, but, they ended operations in just 2 years
Evernote, a note-taking application, partnered with a
mobile operator, NTT Docomo and gained huge success
in Japan, because of a conducive partnership and
perfect timing
Kamcord, a game video sharing application partnered with
gaming companies DeNA, KLab and GungHo for the Japanese
market, which make total sense.
It is common nowadays for
various Japanese companies to
have US teams that support
and facilitate partnerships with
startups
HR
IoT
Retail
Enterprise
Game
Mobile
Photo by Guy Mayer- Creative Commons Attribution-NonCommercial License http://bit.ly/1GHkeC9
#6 : US Model/ Product sometime doesn’t work
http://www.engadget.com/2012/03/05/navers-skype-competitor-line-crosses-20-million-mark/
Photo by Warren Antiola - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/808armada/7471906528
9%
91%
Source : Ministry of Health, Labour and Welfare
Japanese employees
tend to stay in only
one company until
they retire
No thermostat
at home.
Tokyo has a convenience
store everywhere within a
10-min walk radius
#7 : Work with Scrum Ventures!
Scrum bridges the US startup
ecosystem and the Asian partners.
Photo by Andreas Levers - Creative Commons Attribution-NonCommercial License http://bit.ly/1AqYUNx
Scrum operates a
collaboration office
“ZenSquare” in SF.
Scrum helps organizing the US panel in the large
Asian event “B Dash Camp” twice a year.
Scrum started the
video media
“ZenSquare TV”
featuring the events,
interviews and
product reviews for
Asian people.
Visit our website to learn more :
scrumventures.co
Photo by sputnik - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/hellosputnik/1508460020

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The 7Tips of entering Japanese market for tech startups

  • 1. 7 Tips ! Tak Miyata @takmiyata ! Photo by Greg Tavarez - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/greggman/11989227554 The of entering Japanese market for tech startups
  • 2. If Sushi is the only thing you know about Japan, it would be difficult to succeed in the Japanese market Photo by Michael Saechang - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/saechang/16025058807
  • 3. Today, I talk about 7 Tips of entering the Japanese market Photo by PentaxFanatiK - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/_f1guy68_/2229562991
  • 4. #1 : Japan is the largest mobile App market and has the highest ARPU Photo by Joe Newman - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/cosmic_smudge/15461632928
  • 5. Japan is the Largest app market in the world Source : AppAnnie Photo by Luke Ma - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/lukema/15180024597
  • 7. There’s a huge chance for any mobile startups Photo by 401(K) 2012 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/68751915@N05/6355832769
  • 8. i-mode, the world first mobile internet service, started in 1999.
  • 9. Photo by Joe Newman - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/cosmic_smudge/15461632928 Average commuting time in Tokyo about 1 Hour in Tokyo.
  • 10. #2 : TV Ad is one of the major ways to promote a mobile App Photo by Joe Newman - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/cosmic_smudge/15461632928
  • 11. Others 18% WoM 19% Mobile Ad 27% TV Ad 36% TV Ad drove 11M download of the Fashion C2C App, Mercari Game News Crowd Source : MMD Research
  • 12. Photo by Bonnaf - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/bonnaf/3498642138 TV ad is still Growing.
  • 13. Photo by jamesjustin - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/jamesjustin/5896797843 The TV industry in Japan is still regulated and dominatedby 5 nationwide channels
  • 14. #3 : People Don’t use Credit Cards for payment Photo by Yusuke Kawasaki - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/u-suke/100870738
  • 15. Photo by Sean MacEntee - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/smemon/12696032183 Credit 18% Cash 82% Debit 30% Credit 24% Cash 46% Cash payment is still in the majority.
  • 16. Photo by Sean Jesslee Cuizon - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/eelssej_/2571227721 Sometimes, this is a challenge for US startups.
  • 18. #4 : A Mobile Messaging App, LINE is HUGE. http://www.engadget.com/2012/03/05/navers-skype-competitor-line-crosses-20-million-mark/
  • 19. 560M Users 170M MAU 13B Messages/Day 1.8B Stamp/Day Source : LINE Conference Tokyo 2014
  • 21. The companies can promote their products or services by providing Free stamps (200k~).
  • 22. Taxi Delivery Payment Music http://markezine.jp/article/detail/21059 LINE does Everything! http://markezine.jp/article/detail/21059
  • 23. #5 : Large incumbents may not be a good market partner
  • 24. http://www.engadget.com/2012/03/05/navers-skype-competitor-line-crosses-20-million-mark/ eBay, an online marketplace, partnered with NEC, a tech conglomerate to enter the Japanese market in 2000, but, they ended operations in just 2 years
  • 25. Evernote, a note-taking application, partnered with a mobile operator, NTT Docomo and gained huge success in Japan, because of a conducive partnership and perfect timing
  • 26. Kamcord, a game video sharing application partnered with gaming companies DeNA, KLab and GungHo for the Japanese market, which make total sense.
  • 27. It is common nowadays for various Japanese companies to have US teams that support and facilitate partnerships with startups HR IoT Retail Enterprise Game Mobile Photo by Guy Mayer- Creative Commons Attribution-NonCommercial License http://bit.ly/1GHkeC9
  • 28. #6 : US Model/ Product sometime doesn’t work http://www.engadget.com/2012/03/05/navers-skype-competitor-line-crosses-20-million-mark/
  • 29. Photo by Warren Antiola - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/808armada/7471906528 9% 91% Source : Ministry of Health, Labour and Welfare Japanese employees tend to stay in only one company until they retire
  • 31. Tokyo has a convenience store everywhere within a 10-min walk radius
  • 32. #7 : Work with Scrum Ventures!
  • 33. Scrum bridges the US startup ecosystem and the Asian partners. Photo by Andreas Levers - Creative Commons Attribution-NonCommercial License http://bit.ly/1AqYUNx
  • 34. Scrum operates a collaboration office “ZenSquare” in SF.
  • 35. Scrum helps organizing the US panel in the large Asian event “B Dash Camp” twice a year.
  • 36. Scrum started the video media “ZenSquare TV” featuring the events, interviews and product reviews for Asian people.
  • 37. Visit our website to learn more : scrumventures.co Photo by sputnik - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/hellosputnik/1508460020