This document provides an overview and analysis of global data center locations. It discusses how 45% of all data centers are located in the US, with other major locations including Western Europe, India, and Singapore. Emerging locations for data centers are also discussed, such as Turkey, Brazil, and Iceland. The document analyzes factors companies consider when choosing locations such as physical infrastructure, costs, talent availability, and business continuity. Government incentives for data centers are also summarized.

1. Global Data Center Location Insights
March 2013
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3. 3
Talent Neuron can help in selecting the right location for datacenter by providing data, analytics
and insights on Locations, Talent, Cost, Peer Group Footprint & Trends
Location Analysis Understand the capability of each potential
location and make data driven decisions on
setup and expansion
Peer and Talent
Insights
Understand the capability of each potential
location and make data driven decisions on
setup and expansion
Ecosystem Analysis Understand the capability of each potential
location and make data driven decisions on
setup and expansion
Source: Talent Neuron Website

4. Zinnov 4
CAPABILITIES
Talent Neuron has assisted over 100 companies in their global location analysis and site selection
process
Capabilities
Ecosystem Insights Forecasts Industry/Domain
Wage Inflation
Trends
Company TrackerMarket TrackerSkill Wizard Market Insights
ZINNOV KEY FOCUS IS ON THE
TECHNOLOGY INDUSTRY. OVER
80% CLIENTS ARE IN THE
PRODUCT ENGINEERING
DOMAIN
Consulting
Proprietary
Data Sources
Network
Reports
Web Crawling
Expert
Insights
Analytics
Surveys
400+ GLOBAL
CITIES COVERED
6 DOMAINS
35 FUNCTIONs
150+ SKILL SETS

5. Zinnov 5
PROPOSED APPROACH – Data Gathering and Analysis through BIG Data
Talent Neuron will use data driven Big data principles (for large data analysis) which will provide
comprehensive insights and transparency on the trends, current realities and opportunities in
any locations
100+ Job sites
3,000+ Company
Career Sites
Universities
Social Media/
Public Profiles
Hadoop
Engine
(Big Data
Approach)
=
Over 12,000
Unique Data
elements for
each city
Patent Databases
Publication/
Journal
Databases
Technology
Contributor lists
Community Sites
Connectors (API / Screen Scraping)
Skill
Availability
Location
Insights
Compensation
and Cost
Trends
Peer
Company
Footprint
Source: Talent Neuron Website

6. Overview of Global Data Centers
Forty five percent of all global data centers are located in the US
6
Note: Map is not to scale
Source: Talent Neuron, Interviews with Industry Stakeholders
Canada
3%
US
45%
Western
Europe
25%
Western Europe includes UK, Ireland, Switzerland, Germany, France, The Netherlands, Italy and Poland
Brazil
<1%
Argentina
<1%
Chile
<1%
Turkey
<1%
India
~2.5%
Singapore
<1%
Malaysia
~1% Hong
Kong
~1%
Australia
~3%
Japan
~1.5%

7. 7
Companies typically consider the following Categories to evaluate the locations for data center
setup
Framework for
Evaluation
Physical
Infrastructure
Cost
Talent
Network
Infrastructure
Business
Continuity
Others
Source: Talent Neuron Website

8. 8
A comprehensive analysis of the relevant parameters under each category is necessary to
ensure the selection of the suitable location
Accessibility
Real Estate
Location
Regulatory
Compliance
Recycling Facility
Cooling Systems
Sources
Renewable
Sources of Power
Power Stability
Peer Companies
Presence
Technicians
Network Policies
Implementation
Tier 3 level
Network support
SOC
NOC
Network Support
Talent
Recycling Cost (if any)
Back-up Costs
Amortization Policies
Real Estate Costs
Cooling Costs
Power Costs
Import Export Costs
Operating Cost
Setup Cost
Equipment Cost
Transportation Cost
Connectivity Cost
Fiber Cost
Third Party
Vendors
Ease of
Replacement and
Repairs
Network Vendors
Domain
Knowledge
Fiber
Existing Data
center
infrastructure
Connectivity
Infrastructure
Government
policies
Environmental
Data Security
Terrorism
Political
Force Majeure
Physical
Natural Disasters
War History
Physical
Infrastructure
Talent Cost
Network
Infrastructure
Business
Continuity &
Others
Source: Talent Neuron

9. Growing Data Center Market
Data center facilities are growing rapidly in emerging locations such as Turkey and Brazil
9Source: Talent Neuron, Interviews with Industry Stakeholders
10% 10%
45%
40%
5%
15%
55%
30% 30%
15%
0%
20%
40%
60%
US Canada Brazil Argentina UK Germany Turkey Russia China India
Data Center Facility Growth in Key Global Markets
Tax incentives, availability of energy and property at subsidized rates for new Data Centers have been
driving the growth of Data Center facilities in emerging geographies

10. Emerging Data Center Locations in Europe
Data centers in EMEA locations have helped Internet companies to efficiently serve their customers in
the high volume European market
10
Note: Map is not to scale
Source: Talent Neuron, Interviews with Industry Stakeholders
• With its proximity to London, Slough is central to businesses making it a
strategic geographic location for data center operations
• The city has dual power supply and high levels of security making it an ideal
location for data centers
• The city is on the hub of the major fiber networksSlough
Luleå
• Luleå benefits from the country’s high redundant power grid with renewable
hydropower and highly developed infrastructure
• Sweden has one of the lowest electricity prices in Europe with Luleå having
the lowest electricity prices in Sweden
• The region has a large number of data center skilled talent with expertise in
fields such as distance-spanning technology, long-term digital preservation
and lower energy consumption of web technologies
Sweden
England
• Availability of low cost abundant renewable geothermal and hydroelectric
energy makes the country suitable for data center operations. Energy costs in
the country is 1/3rd of energy costs in London.
• Availability of IT infrastructure talent has been growing in the region and
removal of VAT on IT infrastructure has made Iceland more attractive for data
center operations
• Data centers in Iceland also benefit from fresh air cooling cost savings
Reykjavik
Iceland

11. Other Emerging Data Center Locations
Emerging locations such as Santiago has seen data center investments by companies like Google due to
favorable government policies and lower operating costs
11
Note: Map is not to scale
Source: Talent Neuron, Interviews with Industry Stakeholders
• Santiago has reliable infrastructure and skilled IT infrastructure talent required
for the growth of the data center market
• Availability of new climate control technology and low cost energy has helped
to increase data center investments in the country
• Favorable government policies and incentives have helped enterprises to
emphasize on innovation, which in turn has driven the growth of Internet and
data center market in the country
Santiago
• Data centers in Canada benefit from limited government interference in
corporate data which has been a cause of concern for data center operations
in US
• Toronto has a large data center talent pool and has low risk from natural
disasters making it favorable for data center investments
• Proximity to US has also attracted many data center investments in the region
• Availability of networking and power infrastructure is high in Toronto
Canada
Chile
Toronto
Singapore
Malaysia
• Tax incentives by the local government has decreased the cost of setting up
new data centers in Singapore
• The city has reliable power supply and has skilled data center talent
• The Infocomm Development Authority of Singapore (IDA) offers incentives to
companies covering between 30% and 50% of capital expenses for retrofitting
their data centers with new, energy-efficient equipment
Mail
info@talentneuron.com
to access complete report

12. Large Data Centers Outside US
Google, Microsoft, Samsung and Yahoo have large data centers outside of US
12
S No. Company Location
1 Samsung London, UK
2 Yahoo Singapore
3 Google Hong Kong
4 Google Santiago, Chile
5 Samsung Gumi, Korea
6 Google Changhua, Taiwan
7 Samsung Beijing, China
8 Microsoft Dublin, Ireland
9 Facebook Luleå, Sweden
10 Google Groningen, Netherlands
11 Google Eemshaven, Netherlands
12 Samsung Gwacheon, Korea
Source: Talent Neuron, Interviews with Industry Stakeholders, Company Websites

13. 13,350
6,550
5,300
3,650
1,250
150
3,800
2,400
1,600
13,750
12,800
4,100
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
IT Infrastructure Talent across Key Global Data Center Locations
Data Center Talent Pool Availability
APAC locations like Tokyo and Hong Kong have a large IT Infrastructure talent pool which makes them
favorable for data center operations
13Source: Talent Neuron, Interviews with Industry Stakeholders
Americas EMEA APAC
Mail
info@talentneuron.com
to access complete report

14. 0
20
40
60
80
100
120
140
160
180
USDThousands
Min Median Max
Data Center Costs Across Various Locations
Emerging non-US data center locations such as Amsterdam, Dublin, Singapore and Hong Kong have
lower salary costs which help in lowering data center operating costs
14Source: Talent Neuron, Interviews with Industry Stakeholders
IT Services Salaries across Key Global Data Center Locations
Americas EMEA APAC
Mail
info@talentneuron.com
to access complete report

15. Government Incentives to Data Center Companies
Governments often provide tax incentives and lower energy costs to attract data center investments
15Source: Talent Neuron Web Crawling and Analysis
• Swedish government provides cheaper energy and subsidies to encourage companies to setup
new data centers
• In Australia, some state governments provide longer leasing terms to attract data center
companies
• In Poland, the government provides cash grants and tax incentives
• In Canada, the government offers low taxes, low utility rates and economic incentives for green
initiatives
• Singapore introduced new tax incentives to help data center operators offset the fixed capital
expenditure incurred
• Few state governments in US provide sales tax exemptions on computer equipment and software
• Some state governments also provide electricity at lower costs along with property tax
exemptions

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