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Strategische Content Marketing Tools

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Eine Übersicht über aktuelle Profi-Redaktionstools

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Strategische Content Marketing Tools

  1. 1. Auf dem Weg zum Corporate Newsroom Redaktionsplanungstools
  2. 2. Wie schaffen wir es, „Content“ über Abteilungen hinweg effizient und effektiv zu managen? 2 Die Fragestellung
  3. 3. 3 Großer Trend „Content Marketing Operations“ Nach einer Studie von Kapost verschwenden amerikanische Unternehmen pro Jahr fast eine Milliarde US-Dollar durch ineffiziente Content Prozesse
  4. 4. 4 Das Management des gesamten Content Prozesses ist die größte Herausforderung für die Unternehmen
  5. 5. Es gibt aktuell rund ein halbes Dutzend Software-Tools, die das lösen wollen 5
  6. 6. 6 Z.B. Kapost: http://kapost.com/
  7. 7. 7 z.B. Newscred: http://www.newscred.com/software
  8. 8. 8 z.B. Percolate: https://percolate.com/
  9. 9. 9 z.B. Marketing.ai: http://marketing.ai/
  10. 10. 10 Oracle Marketing Cloud: https://www.oracle.com/de/marketingcloud/products/content-marketing/index.html
  11. 11. 11 Scompler: http://scompler.com/
  12. 12. 12 Die grundsätzliche Vorgehensweise aller Tools Plan Produce Publish Promote Prove
  13. 13. 13 Der Prozesskreis bei Percolate
  14. 14. 14 Der Prozess bei Kapost
  15. 15. 15 Der Prozess bei Oracle
  16. 16. 16 Wie können wir uns einer Bewertung nähern?
  17. 17. Wir können auch einfach mal reinschauen. (Leider haben wir nicht für alle Tools jeweils alle Screens vorliegen) 17
  18. 18. 18 Dashboard in Oracle
  19. 19. 19 Dashboard in Kapost
  20. 20. 20 Dashboard in DivvyHQ
  21. 21. 21 Dashboard in Scompler
  22. 22. 22 Rechteverwaltung in Oracle
  23. 23. 23 Rechteverwaltung in Scompler
  24. 24. 24 Kampagnen in Oracle
  25. 25. 25 Themen/Kampagnen in Scompler
  26. 26. 26 Kampagnen in Kapost
  27. 27. 27 Personas in Oracle
  28. 28. 28 Personas in Oracle
  29. 29. 29 Personas in Scompler
  30. 30. 30 Personas in Scompler
  31. 31. 31 Personas in Kapost
  32. 32. 32 Content Mapping in Oracle
  33. 33. 33 Content Mapping in Scompler
  34. 34. 34 Kalender in Oracle
  35. 35. 35 Kalender in Scompler
  36. 36. 36 Kalender in Divvy HQ
  37. 37. 37 Kalender in Kapost
  38. 38. 38 Kalender Filter in Oracle
  39. 39. 39 Kalender Filter in Scompler
  40. 40. 40 Kalender Filter in Kapost
  41. 41. 41 Kalender Filter in Divvy HQ
  42. 42. 42 Workflow in Oracle
  43. 43. 43 Workflow in DivvyHQ
  44. 44. 44 Workflow in Kapost
  45. 45. 45 Texthilfen in Oracle
  46. 46. 46 Texthilfen in Scompler
  47. 47. 47 Freigaben in Oracle
  48. 48. 48 Freigaben in Scompler
  49. 49. 49 Promotions in Oracle
  50. 50. 50 Promotions in Scompler
  51. 51. 51 Promotions in Scompler
  52. 52. 52 Analytics in Oracle
  53. 53. 53 Analytics in Scompler
  54. 54. 54 Redaktionsplan in Kapost
  55. 55. 55 Redaktionsplan in Scompler
  56. 56. 56 Redaktionsplan in Scompler
  57. 57. 57 Aufgaben in Scompler
  58. 58. 58 Kalender in Marketing.ai

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