types of innovation, purpose

1. innovation
what is it
photo credit: FlickR - chachijones

2. new
different from old stuff
old stuff used differently
replaces old stuff
creative destruction
photo credit: FlickR – Pauline Mak

3. stuff
actual thing
service
modus operandi, technique
idea
business model
photo credit: FlickR – Marie Mosley

4. … that adds
value
more user-friendly
more performance
cheaper
simpler
knowledge
increase capabilities
photo credit: FlickR – nickd

5. … to all
stakeholders
shareholders
customers
employees
partners
community
environmentphoto credit: FlickR – Kerrie Longo

6. … can be
monetized
profitable
high margin
scalable
photo credit: FlickR - J_D_R_

7. … is
sustainable
profit
people
planet
if you don't,
the competition will
photo credit: FlickR – orin zebest

8. … creates a
competitive
advantage
market potential
blue ocean
photo credit: FlickR - midwestnerd

9. … until the
advantage
erodes
pipeline
substitution &
alternatives
erosion of advantage photo credit: FlickR – Marcia Wichary

10. innovation is …
new stuff
that adds value
for various stakeholders,
can be monetized,
creates a competitive advantage
and is sustainable,
until the advantage erodes
photo credit: FlickR - chachijones

11. for more materials and insight
talkthefloor.com
corporate communication training
Photo credits/FlickR heroes:
Matti Mattila; Orin Zebest; nickd; Marcia Wichary, JDR; Kerrie Longo; Marie
Mosley; Pauline Mak; Midwestnerd; takomabibelot; TooFarNorth;
chachijones
click to read CC 2.5 policyphoto credit: FlickR - chachijones