2. GAP, INC: BANANA REPUBLIC, GAP, & OLD NAVY
Gap, Inc. owns multiple lifestyle brands with varying target audiences and
price points. In terms of brands with physical locations, Banana
Republic has the highest price point and most affluent demographic,
while Gap has widespread mainstream appeal and mid-range prices,
and Old Navy targets families and mothers who value affordability but
don’t always want to sacrifice style.

3. URBN, INC.
UBN, Inc. encompasses multiple lifestyle brands that target different
personas, including Anthropologie, Free People and Urban Outfitters.
Anthropologie targets professionals and more established women
(career-oriented as well as family-oriented) with more disposable
income, while Urban Outfitters caters to a youthful crowd interested in
fast fashion, trends, music, and pop culture. Free People is incredibly
niche with a bohemian/free-spirited aesthetic and higher price point
than Urban Outfitters, but is not quite as all-encompassing as
Anthropologie’s offerings, which include home goods, furniture and
furnishings. The most expensive offerings from Urban Outfitters are
interestingly not sold in their brick-and-mortar stores, but only online.
Otherwise, their most expensive items are their Polaroid cameras,
which are kept in very limited quantities. The interesting aspect about
these three stores is that they were physically located within 100 feet of
each other but maintained very distinct and separate identities, while
Gap, Inc’s stores were physically removed from one another to perhaps
create more distance.