1.
4 “Crystal Ball” Analytics Tricks for
Accelerating Growth
I WAS DOING IT WRONG FOR 2.5 YEARS

2.
• 500 Startups Distribution Hacker in Residence
ABOUT TAMMY

3.
ABOUT TAMMY

4.
@TAMMYCAMP
Entrepreneur
MAKING A
PROFIT

5.
@TAMMYCAMP
tracking.code
(‘Magic’
={false});

6.
@TAMMYCAMP

7.
@TAMMYCAMP

8.
Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
@TAMMYCAMP
A
A
R
R
R

9.
Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
@TAMMYCAMP
A
A
R
R
R

10.
Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
@TAMMYCAMP
A
A
R
R
R

11.
Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
@TAMMYCAMP
A
A
R
R
R

12.
Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
@TAMMYCAMP
A
A
R
R
R

13.
Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
A
A
R
R
R

14.
@TAMMYCAMP
1
9
9
0
s

15.
2
0
0
0
s

16.
2
0
1
0
s

17.
2
0
1
0
s

18.
2
0
1
0
s

19.
@TAMMYCAMP

20.
1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP

21.
1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP

22.
1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP

23.
@TAMMYCAMP
Event =
An event is a description
of the action that is
taking place.

24.
@TAMMYCAMP
A common mistake is to track
EVERYTHING

25.
@TAMMYCAMP
Always ask WHY you are
tracking each event

26.
@TAMMYCAMP
Start with THREE events

27.
@TAMMYCAMP
Yep, only THREE events

28.
E-Commerce Funnel
Item Viewed
Item Added to Cart
Item Purchased

29.
1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP

30.
@TAMMYCAMP
Property =
Properties are the traits
that make up the event.

31.
@TAMMYCAMP
How many new sign ups did we
have today?

32.
@TAMMYCAMP
Track Event
signedUp
Properties
userName
email
referrer
location
device

33.
1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP

34.
@TAMMYCAMP
Name properties in camelcase
(lowercaseCapital form)
for easy reading

35.
@TAMMYCAMP
Naming convention can be
“Object” + “Action”
(in past tense)

36.
1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP

37.
Tammy Camp
tammy@500.co