Presentation by Tammy Katz, CEO Katz Marketing Solutions, to Mid-America Food Processors Association. How small and mid-sized food manufacturers can use interactive marketing and social media to grow their brands and businesses

1. 8 Ways to Grow through Interactive Marketing

4. Fundamental shift in marketing 1 – Way Company controlled Mass market Persuade to buy 2+ – Way Consumer controlled Niche/micro-target market Engage to earn relevance

5. How does it affect my business? Your customers and consumers behave, decide, and consume differently… at an increasing rate. TV consumption + 0.4% On-line media consumption + 23% Users Facebook (US/WW) 130MM/400MM+145% LinkedIn 45MM + 22% Twitter 20MM +900% SOURCES: Nielsen, Comscore, Compete.com, Facebook, iStrategyLabs.

8. Total U.S. Media Spending, 2010 Source: eMarketer … but is still highly influenced by traditional media and promotions….

15. 77% of online U.S. adults trust ‘emails from people they know’ more than any other media. Source: Forrester Research Inc.

19. 5. Capitalize on personal social media Source: CMO.com, Katz Marketing Solutions Customer Communication Brand Exposure Website Traffic Search Engine Optimization Facebook Private Communities YouTube Twitter

20. Micro-target Engage Heavy users High involvement Brand relevance

21. 522,000 Fans Facebook – increase brand awareness increase brand loyalty

22. Facebook- increase brand awareness increase loyalty gain new users

23. Facebook – go TO heavy users engage in THEIR conversations

24. Private Communities go TO heavy users engage in THEIR conversations

25. Private Communities

26. YouTube – increase brand loyalty increase usage per user

33. 7. Market consistently across media Increase brand loyalty (usage per user) Best recipe sweepstakes

35. Strategy before Tactics!

37. Any questions?

38. Strategy before Action! Source: Russell Herder and Ethos Business Law, July 2009

39. New, changing and overwhelming 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes. SOURCE: Marketing Executives Networking Group, JESS3