Tampa SEO explores the importance of Link Building with SEO.

1. Tampa SEO Explores the
Importance of Link Building
Presented by
TampaSEO.com

2. Introduction to The Importance of
Link Building
Link Building is:
• One of the most fundamental practices in SEO.
• Link Building is the process of getting quality websites to link back
to your website.
• Link Building practices have changed lately because of recent
updates that makes the process more elaborate with more
emphasis on quality not quantity.
Tampa SEO will explain why nearly every SEO campaign needs link
building and the types of links we seek out for our SEO clients.

3. Why Does Tampa SEO Recommend
Link Building for SEO?
•Links are essentially third party votes from other websites that
say “Hey! This website knows the subject it is talking about and
we recommend it.”
•The search engines look at the link profile of individual pages on
a website to determine their popularity within the Internet and
compare them to other related competitor’s websites.
• Web pages that have better inbound link profiles will have
higher rankings given everything is equal.

4. Why Does Tampa SEO Recommend
Link Building for SEO?
•Search Engines take these inbound links as votes use them to
determine their particular SEO ranking factors.
• Newer or existing websites need to go out and solicit links to their
websites- sitting back and waiting for links will take to much time.
•Website Owners and SEO’s need to share the valuable information on
your website with the world as well as actively ask other website
owners to link back to your site.
•Although you may have the best content on the web, the best
indicator for the search engines is that there are lots of websites that
think the same thing and show it by providing links to your site.

5. Types of Links Tampa SEO Looks for
for Clients
In the old days of SEO getting as many links to your website was
considered the best practice. That’s not the case anymore.
Now that there is so much competition for high rankings the search
engines had to build new factors into their algorithms that deciphered
good link building campaigns vs. mediocre or poor link building
campaigns.
• NOT ALL LINKS ARE CREATED EQUAL
• Website owners and SEOs have to work harder than ever to get
quality links pointing back to your site.
In the next few slides there are a few criteria that explain what types
of links Tampa SEO actively seeks.

6. Tampa SEO Recommends: Having
Links from Highly Relevant Websites
• Search engines have placed more weight on link campaigns that
showcase links that come from websites that have something in
common. IE: A link from a website that gives guitar reviews
provides a link to your website that sells guitars would be
considered a relevant link.
• If a pet website shared a link to your guitar sales website it just
would not carry as much weight.
• Furthermore, links back to your site from industry sites are more
likely to get qualified consumers to your site which is a factor the
search engines are also considering.
• This is why it is important to get links from relevant websites.

7. Tampa SEO Recommends: Links with
High Authority
• The authority of links also plays a heavy role into the value
of links to your site.
• Tampa SEO focuses on getting links from sites that have
heavy traffic and that are considered relevant and
authoritative voices within the industry.
• If a website is well-respected and known for its opinion than
a link from that website can carry significant weight.

8. Tampa SEO Recommends: Links from
Websites Already Trusted by Google
• Trust and authority tend to go hand-in-hand as
authoritative websites tend to be trusted.
• Hacky or newer websites simply don’t have the
same amount of trust as developed websites
do.
• The search engines will be looking to see if
trusted sites link to you and will reward you for
getting links from these sites.

9. Contact Tampa SEO Today!
• Tampa SEO is a full service digital marketing
agency
• We are a national marketing agency
Call today!
(800) 975-7736