1. KEVITA COMPETITOR WEBSITE ANALYSIS
Sharon Tam

2. WEBSITE GOALS
 Strengthen Online Presence
 Build Brand Equity
 Communicate Compelling Brand Positioning
 Differentiate Product

3. BEVERAGE COMPETITORS
 Naked Juice
 Snapple
 Dry Soda
 High Country Kombucha
 GT’s Kombucha
 Buchi

4. WEBSITE EVALUATION MATRIX
 User Friendly Interface: Organization, navigation,
“look and feel”
 Web 2.0 Integration/ Push Medium: How well does
it engage the consumer, complexity of website features,
web apps
 Content: Well written and clear website copy,
personality
 Social Media Integration: Prominence or inclusion of
Twitter, Facebook, Blogs etc

5. WEBSITE EVALUATION MATRIX
 1-10 points possible in each category

6. NAKED JUICE (16.2/18.7)
 Associations:
 Active, Healthy Lifestyle, Sustainable, Fresh, Feel Good
 Pros:
 Well organized and professional
 Engages people who strive to live a healthy and active
lifestyle
 Cons
 N/A
 Best Pages
 Product Page
 Store Locator
 Social Media “Follow the Chatter”
 News

7. NAKED JUICE- PRODUCT PAGE
Pictures make the
ingredients seem more
relatable and natural
Social
media
integration
Helpful similar Well organized
product drop down
recommendations menus

8. NAKED JUICE-STORE LOCATOR
Pop up
window

9. NAKED JUICE-STORE LOCATOR

10. NAKED JUICE-STORE LOCATOR

11. NAKED JUICE- FOLLOW THE CHATTER
Integrated
social media
medium

12. NAKED JUICE- FRESH NEWS
Relevant news categories to target
health conscious individuals
Tags increase web
presence and direct
consumers to the
website

13. SNAPPLE (16.0/18.7)
 Associations
 Fun, Gimmicky, Socially and Culturally Relevant
 Pros:
 Strong social media presence
 Creative and engaging campaigns and web apps
 Cons:
 Not as informative
 Confusing and cluttered layout
 Best Pages
 Half and Half
 “Best Stuff Productions

14. SNAPPLE- HALF AND HALF
Response shows up
on your respective
team
Lemon and
Teapot fight!
You tweet either
“lemonade” or “tea” as
your favorite

15. SNAPPLE- BEST STUFF PRODUCTIONS
A group of five Snapple themed web app games
engages users and entices them to return to the
website

16. DRY SODA (12.9/18.9)
 Associations
 Minimalistic, natural
 Pros:
 Organized
 Cons:
 Website lacks personality
 Best Pages
 Main Page
 Product Page

17. DRY SODA-MAIN PAGE(FIRST HALF)
Product photos utilize push mediums

18. DRY SODA-MAIN PAGE(SECOND HALF)
Facebook ad gif
Integrated iPhone app Email
subscriptions

19. DRY SODA-PRODUCT PAGE
Clean, Simple and Organized Design

20. DRY SODA-PRODUCT PAGE

21. HIGH COUNTRY KOMBUCHA (11.6/18.9)
 Associations:
 All Natural, Fresh, Flavorful
 Pros:
 Vibrant Background and Color Usage
 Professional
 Short and Direct Copy
 High Quality graphics
 Cons:
 Not very interactive (web 2.0 integration)
 Products page is just a list and doesn’t focus on the
individual flavors

22. HIGH COUNTRY KOMBUCHA
 Best Pages:
 Main Page
 Q&A Page

23. HIGH COUNTRY KOMBUCHA-HOME PAGE
Vibrant Background
Clear and organized social
media integration

24. HIGH COUNTRY KOMBUCHA-Q&A PAGE
Answers drop down when
you click on a question

25. GT’S KOMBUCHA (10.1/18.7)
 Associations
 Timeless, Centuries of Tradition, Credibility, Community
 Pros:
 Professional and Sleek Design
 Inviting and Short Copy
 Engaging (Rotating Community Fan Photos, “What's
Your Story Campaign” )
 High Resolution Product Graphics
 Easy to Navigate
 Readable, Uniform and Clean San Serif Font

26. GT’S KOMBUCHA
 Cons
 Minimal Social Media Integration
 Best Pages
 Main Page
 Products Page

27. GT’S KOMBUCHA- HOME PAGE
Rotating consumer photos
show community and GT’s fan
diversity
Easy link to
submit photos

28. GT’S KOMBUCHA- HOME PAGE
Great product flow organization
Product glows
when selected

29. GT’S KOMBUCHA- HOME PAGE
Informative serving suggestions
Rotating fan photos

30. BUCHI (9.7/18.7)
 Associations:
 Mysterious, Shadowy, Earthy and Mystical
 Pros:
 Vivid use of flash
 Strong copy personality
 Products are portrayed uniquely with elemental theme
 Cons:
 Small text
 Some pages ( Folk Tradition, Sustainability) are too
basic and boring
 Navigation bar is cluttered
 Appeals to a niche demographic

31. BUCHI
 Best Pages:
 Location “Find Buchi” Page
 Product Page
 About Page: Brewery

32. BUCHI- FIND BUCHI PAGE
Two consumer viewing options
When selected, icon brings you to
a informational page about the
store

33. BUCHI- FIND BUCHI PAGE (2)

34. BUCHI- FIND BUCHI PAGE (MAP VIEW)

35. BUCHI- PRODUCT PAGE
Copy uses rich descriptive Nutritional facts
words pop up in
separate window

36. BUCHI- PRODUCT PAGE (NUTRITION)

37. BUCHI- BREWERY PAGE
Simple flowchart allows consumers to easily
see exactly how the product is made

38. RECOMMENDATIONS
 Integrate Facebook, Twitter and our Blog into the
website
 Include social sharing buttons into the blog and
email subscriptions
 Have a contest or promotion that engages
consumers
 Live Twitter feed of consumers tweeting about KeVita
or sharing fan pictures
 Definition Contest: “What does Healthy Living Mean to
You” the winner with the most re-tweets or likes wins a
month of KeVita
 Add tags to all the photos on the website