A) It is about understanding people as people and not just as consumers, customers, members, and users.

B) It is about getting people to advocate for a brand to other people.

C) It is about upgrading the status of marketing people and upgrading marketing people.

🖊️ Rishad Tobaccowala
✏️ Michael Tamzil
📸 Cottonbro
💻 XOllective