Marketing 2.0
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Marketing 2.0
- 1. Odisseia Taner Gündüz106604178 Umut Necdet YIldIrIm106604116 Kaan EmeC106604227
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- 3. The Key: I nteractive C ommunication MARKETING 2.0
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- 19. TOYOTA Turkey Marketing Case MARKETING 2.0 JOHN CAPLES AWARDS 2007 An innovative and unique business practice from Toyotasa: Toyotasa became the first company in Turkey who drives customers to the showroom with personalized “Google AdWords Project”
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- 22. Customer Database & Unique Keyword List NAME GSM # KEYWORD PHRASE Hüseyin Savaş 0532 5454356 Huseyin Savaş xyz Şebnem Vuruşkaner 0533 4343456 Şebnem Vuruşkaner xyz Meriç Tarım 0533 4343455 Meriç Tarım xyz … . …. MARKETING 2.0
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- 27. 1 Unique KW for each customer 2 3 4 5 Auris: New Toyota Hello Tolga Güven, Auris waits to meet you! www.auris-yenitoyota.com 6 Customer db KW buying
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- 29. Thank You