Marketing 2.0

Odisseia Taner Gündüz106604178 Umut Necdet YIldIrIm106604116 Kaan EmeC106604227

[object Object],You're no longer in control of your marketing messages. Your customer is more than just a target. The old ways you design and advertise products just don't work anymore. Welcome to life in MARKETING 2.0

The Key: I nteractive C ommunication MARKETING 2.0

5 Characteristics of Marketing 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING 2.0

[object Object],[object Object],[object Object],[object Object],MARKETING 2.0 5 Characteristics of Marketing 2.0

Marketing 2.0 SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is marketing 2.0 about ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING 2.0

Viral Marketing ,[object Object],[object Object],[object Object],[object Object],MARKETING 2.0

Contextual Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING 2.0

Mobile Marketing MARKETING 2.0 ,[object Object],[object Object],[object Object]

E - mail Marketing MARKETING 2.0 ,[object Object],[object Object],[object Object]

Blog Marketing MARKETING 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advergame Marketing MARKETING 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Marketing MARKETING 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TOYOTA Turkey Marketing Case MARKETING 2.0 JOHN CAPLES AWARDS 2007 An innovative and unique business practice from Toyotasa: Toyotasa became the first company in Turkey who drives customers to the showroom with personalized “Google AdWords Project”

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING 2.0

STEP:1 ,[object Object],Dear ......, Toyota have a surprise for you. To find out, please type your name on Google Search Box. MARKETING 2.0

Customer Database & Unique Keyword List NAME GSM # KEYWORD PHRASE Hüseyin Savaş 0532 5454356 Huseyin Savaş xyz Şebnem Vuruşkaner 0533 4343456 Şebnem Vuruşkaner xyz Meriç Tarım 0533 4343455 Meriç Tarım xyz … . …. MARKETING 2.0

STEP:2 ,[object Object],[object Object],MARKETING 2.0

STEP:3 ,[object Object],[object Object],MARKETING 2.0

1 Unique KW for each customer 2 3 4 5 Auris: New Toyota Hello Tolga Güven, Auris waits to meet you! www.auris-yenitoyota.com 6 Customer db KW buying

RESULTS ,[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING 2.0 “ Google AdWords provides six times better than the standard average results.” Marketing Customer Management Team Toyotasa

Marketing 2.0

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