Build Your Data-Driven Business with Human Data World Theory
1. Data-driven
Life
Or how to build YOUR data-driven business
in the dawn of Dataclysm ?
http://BigDataVietnam.org
http://RFXLab.com
2. Key ideas in this slide:
● Knowledge about the theory of “Human Data World”
● Examples about Data Product in real life
● How to build a Data Product
4. 3 core ideas of the theory of “Human Data World”
1. Soft data of life ( the emotional needs )
E.g: Love experience, Job experience, Friendship ,...
2. Hard data of life ( the fundamental human needs )
E.g: Food, Security, Money, Job, Education, ...
3. Spiritual data of life ( the inner Self needs )
a. Belief: What
b. Mind: How you see the World from your brain
c. Life: The experience between you and your reality
12. Human Needs → Data → Digital Service
1. Physiological needs:
food
2. Safety needs:
Financial security
3. Love and belonging:
Friendship
4. Esteem: engage in a
profession or hobby
to gain recognition
5. Self-actualization:
becomes a better
one
1. Food + reviews
2. Financial data
3. User Profile Data
4. Education data
5. Networking data
1. Foody, Google,..
2. Mobile banking
3. Facebook, Tinder
4. LinkedIn, Coursera
5. Facebook, LinkedIn
13. 1. Needs: Physiological needs + Safety needs + Esteem
2. Input: Food , User reviews (Experience)
3. Output: Web, App and API
14. 1. Needs: Love and belonging or just Friendship
2. Input: Facebook Profile Data, GeoLocation, Browsing data
3. Output: Tinder
15. 1. Needs: Security (Job), Self-actualization, Networking
2. Input: your career data, networking data, job, contact, ..
3. Output: Services of LinkedIn
24. How to build a Data Product
1. Identify your customer needs
2. Begin a list of basic questions ? E.g: What is output of my service
3. Start design thinking about your product: input, output, function
27. Demo a simple Data Product
● Need: We need a good health
● Input: Our daily activity data → step tracking
● Output: sample step tracker app with real-time report and virtual assistant
28. Key ideas for simple health analytics app
1. Step statistics data
2. Tracking user activity data
3. Provide information about good habits: favorite
exercise programs