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SM_Volkswagen
1.
Social Media Marketing
Campaign Volkswagen Group members: Tan Wen Yi Vijayananthini Boon Chong Hao Ang Daniel
2.
Content
3.
Introduction
4.
Most remarking and
representative car
5.
Competitor(BMW)
6.
Competitor(BMW)
7.
Facebook
8.
Twitter
9.
Web Traffic Metric
10.
Volkswagen Canada Sale
Analysis Volkswagen March 2011 April 2011 City Golf/Jetta 8 74 Golf 915 2284 Golf GTI 144 344 New Beetle 41 131 Jetta 2,445 5,464 Eos 47 99 Passat 134 435 Tiguan 559 1,215 Routan 69 152 Touareg 174 436 Total 4,536 10,634
11.
Why there is
a huge increase?
12.
Latest campaign
13.
14.
FANTASY DOES COME
TRUE
15.
How does it
work?
16.
Winner?
17.
Objective
18.
Face to face
Interact with the Car-Professionals
19.
Why we choose
car-professionals?
20.
How to win
the attractive chance?
21.
DREAM CAR
22.
Objectives
23.
Time Attack
24.
Prizes (VW Collector
Set)
25.
Safety Precaution
26.
Objective
27.
Notas del editor
reported sales of 4,536 for the month of March, a 6.2% improvement on last year's performance. Year-to-date, total sales of 10,634 represent a 13% increase over the same period last year.
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