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Social Media Marketing Campaign Volkswagen Group members: Tan Wen Yi Vijayananthini Boon Chong Hao Ang Daniel
Content
Introduction
Most remarking and representative car
Competitor(BMW)
Competitor(BMW)
Facebook
Twitter
Web Traffic Metric
Volkswagen Canada Sale Analysis Volkswagen  March 2011 April 2011 City Golf/Jetta  8 74 Golf 915 2284 Golf GTI 144 344 New Beetle 41 131 Jetta 2,445 5,464 Eos 47 99 Passat 134 435 Tiguan 559 1,215 Routan 69 152 Touareg 174 436 Total 4,536 10,634
Why there is a huge increase?
Latest campaign
 
FANTASY DOES COME TRUE
How does it work?
Winner?
Objective
Face to face Interact with the Car-Professionals
Why we choose car-professionals?
How to win the attractive chance?
DREAM CAR
Objectives
Time Attack
Prizes (VW Collector Set)
Safety Precaution
Objective
 

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SM_Volkswagen

Notas del editor

  1. reported sales of 4,536 for the month of March, a 6.2% improvement on last year's performance. Year-to-date, total sales of 10,634 represent a 13% increase over the same period last year.