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Our Purpose & Values
Who we are and how we do things
Culture
We have a powerful purpose that drives us
GetYourGuide AG
 3
!   We make it easy to love the fun part of your trip
!   We: It takes an amazing team to change an industry.
!   Make it easy: We want to make the market better by removing stress and hassle.
!   To love: We work for better holidays that create real memories by helping you discover
things you will love.
!   The fun part: That’s the reason you go in the first place – amazing things to do.
Contrast to the boring flights + hotels.
!   Of your trip: Its Your trip - abroad or in your home town.

!   We passionately believe this is something at which we can be the
best in the world!
We believe a strong company culture will
help us achieve our purpose
GetYourGuide AG
 4
!   Our company culture is who we are and how we do things. It is also
who we are not and what things we do not do. 
!   Who we are and how we do things will determine our success. 
!   We understand culture is not a fixed thing but developed and
upgraded over time.
!   We agree that we are all responsible for it.
Values are core to our culture
!   We live our values via behaviors and skills that we have and
develop.
!   We make decisions, especially people decisions, based on our
values.
!   We encourage & praise behaviors consistent with our values.
!   We respectfully call out behaviors inconsistent with our values.
GetYourGuide AG
 5
And what they mean.
Our Values
02/25/14
 GetYourGuide AG
Passion
 Commitment
 Learning
 Clarity
 Positivity
Our Values
8
Passion
8
9
Passion
GetYourGuide AG
!   We are passionate about building a great
business.
!   We are devoted to delighting our customers.
!   We are customer advocates in conversations
with colleagues, suppliers and partners.
!   We love taking tours & talking about them.
!   We evangelize the product.
10
Commitment
10
11
Commitment
!   We empower each other.
!   We take individual responsibility and we are
proactive.
!   We collaborate to succeed as a team.
!   We value hard work and celebrate results.
GetYourGuide AG
12
Learning
12
13
Learning
!   We develop and push ourselves.
!   We seek to learn about customers, markets,
strategy and partners.
!   We take calculated risks to learn quickly and
are not afraid to fail.
!   Leaders develop leaders and take their
coaching role seriously.
GetYourGuide AG
14
Clarity
14
15
Clarity
!   We believe in each other and tell it like it is.
!   We give and receive honest feedback.
!   We have conviction and are tenacious.
!   We act respectfully but do not compromise
for the sake of social cohesion. Once a
decision is determined, we commit and
support wholly.
GetYourGuide AG
16
Positivity
16
17
Positivity
GetYourGuide AG
!   We motivate each other with our positive
attitude.
!   We enjoy overcoming challenges.
!   We celebrate success and give appreciation
where it’s due.
!   We bring a light-hearted sense of humor to
everyday situations.
!   We take pleasure in becoming the best in our
fields of expertise.

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GYG purpose & values

  • 1. Click to edit Master title style Our Purpose & Values
  • 2. Who we are and how we do things Culture
  • 3. We have a powerful purpose that drives us GetYourGuide AG 3 !   We make it easy to love the fun part of your trip !   We: It takes an amazing team to change an industry. !   Make it easy: We want to make the market better by removing stress and hassle. !   To love: We work for better holidays that create real memories by helping you discover things you will love. !   The fun part: That’s the reason you go in the first place – amazing things to do. Contrast to the boring flights + hotels. !   Of your trip: Its Your trip - abroad or in your home town. !   We passionately believe this is something at which we can be the best in the world!
  • 4. We believe a strong company culture will help us achieve our purpose GetYourGuide AG 4 !   Our company culture is who we are and how we do things. It is also who we are not and what things we do not do. !   Who we are and how we do things will determine our success. !   We understand culture is not a fixed thing but developed and upgraded over time. !   We agree that we are all responsible for it.
  • 5. Values are core to our culture !   We live our values via behaviors and skills that we have and develop. !   We make decisions, especially people decisions, based on our values. !   We encourage & praise behaviors consistent with our values. !   We respectfully call out behaviors inconsistent with our values. GetYourGuide AG 5
  • 6. And what they mean. Our Values
  • 7. 02/25/14 GetYourGuide AG Passion Commitment Learning Clarity Positivity Our Values
  • 9. 9 Passion GetYourGuide AG !   We are passionate about building a great business. !   We are devoted to delighting our customers. !   We are customer advocates in conversations with colleagues, suppliers and partners. !   We love taking tours & talking about them. !   We evangelize the product.
  • 11. 11 Commitment !   We empower each other. !   We take individual responsibility and we are proactive. !   We collaborate to succeed as a team. !   We value hard work and celebrate results. GetYourGuide AG
  • 13. 13 Learning !   We develop and push ourselves. !   We seek to learn about customers, markets, strategy and partners. !   We take calculated risks to learn quickly and are not afraid to fail. !   Leaders develop leaders and take their coaching role seriously. GetYourGuide AG
  • 15. 15 Clarity !   We believe in each other and tell it like it is. !   We give and receive honest feedback. !   We have conviction and are tenacious. !   We act respectfully but do not compromise for the sake of social cohesion. Once a decision is determined, we commit and support wholly. GetYourGuide AG
  • 17. 17 Positivity GetYourGuide AG !   We motivate each other with our positive attitude. !   We enjoy overcoming challenges. !   We celebrate success and give appreciation where it’s due. !   We bring a light-hearted sense of humor to everyday situations. !   We take pleasure in becoming the best in our fields of expertise.